In a dog-eat-dog world, people still cooperate, collaborate, and help each other out. Our species’ urge to work together has remained an evolutionary paradox, seemingly at odds with Darwinian theory—until now.
Via Sakis Koukouvis
Roads? Religion? Accent? Food? Which factor dictates where the North ends?
This is a great intellectual expercise to help student think about regions and how we define them. The article can help also inform some of their thinking since one of the main problems for students in drawing regional boundaries is a lack of place-based knowledge.
"You know the future is rushing towards us when students no longer ask the teacher if they can use a calculator, but instead ask if they can ask Siri. Yes, that iPhone phenom with the sort-of-sultry voice. When I asked Siri, I didn’t just get the answer to my query. Siri shows me a plot of the equation, what kind of geometric shape it is, and loads of other things that are well above the needs of my 8th graders."
The following article is reprinted from the book Music and Learning by Chris Brewer, 1995. This book includes chapters on each method of integrating music in the curriculum. Music suggestions are included.
While many people make no distinction between creativity and innovation, in reality there is a huge difference between the two. Here's how to tell which one you've got.
While many people make no distinction between creativity and innovation, in reality there is a huge difference between the two. Not all bright ideas are innovative, even if they appear to be quite creative. And being a game-changer, not creativity, is what makes the difference between a market-altering product and one that has limited appeal.
In terms of business and commerce, a creative idea stops short of being ground-breaking if consumers aren’t willing to buy the resulting product or service readily and enthusiastically. Innovation pulls multiple threads together for consumers (quality, usefulness, coolness, look, feel, price, and life-enhancement). While creativity may be unique and even admired, it may not captivate others in a big enough way to change the marketplace. Or, it may not offer benefits that shift the market.
... Kanye West got it when he said, “The concept of commercialism in the fashion and art world is looked down upon. You know, just to think, 'What amount of creativity does it take to make something that masses of people like?' And, 'How does creativity apply across the board?'” Creativity for business is not just discovering the new and different, but turning it into something powerful and persuasive that motivates people to open up their wallets.
Making a connection between ideas and consumer wants, needs, fears, and dreams is essential if marketers want to achieve success. It’s not enough to compete on price alone, because a competitor can always undercut that price. Today’s consumers are willing to pay more for something if they love, especially if they see value that it’s a great product. Why are people paying hundreds of dollars for an iPhone when there are perfectly good phones available at a much lower cost? When the economy begins to rebound, firms that have relied on price-cutting instead of innovating won’t have anything new to offer. New ideas that sell are needed every day to satisfy customer demands, enter new markets, gain competitive advantage, or even just to keep pace with the competition.
When a company hits on something that resonates instantly with people, magic happens. Consumer buy-in at that point seems almost ridiculously easy, like it was with the iPad, Swiffer, and Target's designer clothing collobarations when the affordably priced Missoni line sold out in less than 15 minutes in Chicago and New York stores and crashed their website with consumer demand.
The distinction between creativity and ground-breaking also applies to marketers who are trying to use social media to connect with customers. Being creative is not just coming up with a great gimmick. During this year’s Superbowl, Toyota thought it was being creative when it came up with a Twitter campaign for the Camry. The intent was to engage users with Tweets to the effect of “Ready for Sunday? Make sure you’ve entered for your chance to win a 2012 Camry!” The effect was that there was no engagement and consumers simply felt they were being bombarded with unsolicited messages.
Innovation is getting consumers to do something by taking advantage of personal communication technologies. Social media strategies need to include consideration of the relationship, the type of message, the technological object (smart phone, computer, notepad, etc.) that is delivering the message, and timing. Together these components form a strong, viable structure. Old marketing theories and creative forms don’t fit into this new communications mechanism, which requires a unique understanding of symbolic and cultural meanings of the technological device and, particularly, timing, to sell differently. A new kind of inventiveness must join with creativity to draw crowds and change purchase behaviors.
Creativity in marketing today means finding the social media influencers as well as those capable of being influenced, building relationships, and engaging potential customers much earlier in the consumer relationship. It means thinking about the delivery form for the message - the object which will shape the message and perception of the brand. Social marketers today need to break the rules of traditional communication streams, manage their communities differently and become truly innovative instead of just relying on creativity to alter the market and sell their product.
"Seventeen years ago as a new superintendent I was invited to Microsoft to learn about 1:1 programs in Australia. The architect of those programs, Bruce Dixon, told a compelling story of student engagement in transformed learning environments. The ten superintendents at the meeting committed to Anywhere Anytime Learning and we began an exciting but challenging journey together."
Surgeons from the University of Illinois Hospital & Health Sciences Systems Neurosurgery Department view a simulation of the human brain vasculature and cortical tissue in the CAVE2 Hybrid Reality Environment. This project is a collaboration between the University of Illinois at Chicago's (UIC) Electronic Visualization Laboratory (EVL) and Bioengineering Department's Laboratory for Product and Process Design. EVL OmegaLib software is used to display the 3D model in the CAVE2 System.
A multimedia feature published this week in the New York Times, “Pushing Science’s Limits in Sign Language Lexicon,” outlines efforts in the United States and Europe to develop sign language versions of specialized terms used in science, technology, engineering and mathematics
Via Sakis Koukouvis
Mobile technology and social networks aren't just disruptive to existing industries like communications and media, they are also helping the change the way that students learn and how education is delivered both in North America and around the world.
Below is a video shot in a relatively short time span this morning while my wife was running errands and I was hanging out with my 3 year old and my 21 month old. It is a video inspired by &hellip...
Via Jon Samuelson
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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