Bloom Blog: Champions of Small & Medium Businesses
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Reasons Why Social Media Campaigns Fail | Lotus Media – Internet Business Solutions

Reasons Why Social Media Campaigns Fail | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
The right type of social media campaign can help increase profits. On the other hand, social media platforms can fail to perform up to expectations. Three reasons why social media campaigns fail to yield results.
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How Inbound Marketing helps fuel your Sales team? | Lotus Inbound

How Inbound Marketing helps fuel your Sales team? | Lotus Inbound | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
A happy sales team is a productive sales team. And a productive sales team will bring in more profits to your company. Therefore, it is important to have a
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Slideshare is going completely free, make the most out of it | Lotus Inbound

Slideshare is going completely free, make the most out of it | Lotus Inbound | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Slideshare is making its Pro version free, its time you should start to consider (if you are not using it already) one more free platform for reaching out to
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Why blogging is a must for inbound marketing? | Lotus Inbound

Why blogging is a must for inbound marketing? | Lotus Inbound | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Blogging is the main contributor when publishing content and getting it out to your visitors and prospects.
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Blogging naturally pulls the prospects to your product and company, and if your blog is managed successfully, your business will.

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How inbound marketing helps businesses practice ethical marketing | Lotus Inbound

How inbound marketing helps businesses practice ethical marketing | Lotus Inbound | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Inbound marketing is one of the latest trends in marketing because it gives more power to the consumer as they practice ethical marketing.
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Complete checklist for a successful business blog | Lotus Media – Internet Business Solutions

Complete checklist for a successful business blog | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
If you have a business website on the internet today, it might be a good idea to create a business blog to accompany it.
johnson's insight:

business blog, business website, small business blogging, business marketing blog,business website

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Why responsive design is essential for Inbound Marketing? | Lotus Inbound

Why responsive design is essential for Inbound Marketing? | Lotus Inbound | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
The basic idea behind Responsive design is easy viewing and navigation across a wide range of devices-desktop,tablets,smartphones,ipads etc, without any fuss of
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5 Ways A Blog Can Benefit Your Business

One of the most effective ways to grow your business online is through your business blog. Increase your business’ visibility and generate qualified leads
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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Via Bonnie Burns
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Bonnie Burns's curator insight, October 21, 2014 3:49 PM

As we transition from keyword placement to more advanced practices of topic targeting, it's actually easy to incorporate these concepts into our content. While most of us don't have the means available to calculate semantic relationships and entity occurrences, there are a number of simple steps we can take when crafting optimized content:

Bart van Maanen's curator insight, October 24, 2014 9:14 AM

Als je meer wilt weten over het optimaliseren van je online teksten, zonder ze vol te stoppen met je belangrijkste zoekwoord, is dit artikel waardevol. Zo waardeert Google bijvoorbeeld ook synoniemen, waardoor je ook meer variatie in je tekst kunt aanbrengen. Teveel woordherhaling is slecht voor de leesbaarheid en levendigheid van je berichten.

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The secret ingredient behind Inbound marketing strategy | Lotus Inbound

The secret ingredient behind Inbound marketing strategy | Lotus Inbound | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
While there are many components to an effective strategy there is one element that is essential if you want to be successful at inbound.
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Startup Hire: Business Development Executive Intern role at ...

Startup Hire: Business Development Executive Intern role at ... | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Candidate must possess or currently pursuing a Diploma or Bachelor's Degree in Business Studies/Administration/Management, Marketing or equivalent. Open to ...
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SEO benefits and Google plus | Lotus Media – Internet Business Solutions

SEO benefits and Google plus | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
With the last Google update, businesses have been tripping all over themselves to achieve their old search engine rankings. In all the noise there is one point that is being generally ignored.
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How to do an SEO Audit of Your Website by SEO Expert

How to do an SEO Audit of Your Website by SEO Expert | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
If a business website isn't properly optimized for search, it's most likely missing out on a significant amount of traffic from the search engines, including from potential customers. To properly ...
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Become a google master: Find what you want in no time | Lotus Media – Internet Business Solutions

Many of us have spent hours searching for the exact info. So the next time you search, act smart and filter out most of the irrelevent search results.
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How to select the Right Content Management System for your website? | Lotus Media – Internet Business Solutions

How to select the Right Content Management System for your website? | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Content management systems or CMSs can save any business owner time when it comes to creating posts, editing or removing these posts.
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10 techniques for an effective ‘call to action’ | Lotus Media – Internet Business Solutions

10 techniques for an effective ‘call to action’ | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
A call to action can be used for many purposes. There are at least 10 techniques you can follow that will help lead the call to action to be successful.
johnson's insight:

For various sized web pages, a call to action is recommended to try to send your readers to a location whether they can purchase an item or services, get a coupon, attend an event, or subscribe. There are many purposes that a call to action can be used,

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Landing Pages: An Essential Tool To Convert Leads Into Customers | Lotus Media – Internet Business Solutions

Landing Pages: An Essential Tool To Convert Leads Into Customers | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Many websites on the internet today seem to be adopting the use of landing pages.A landing page is designed for the sole purpose of getting customer information
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Complete checklist for a successful business blog | Lotus Media – Internet Business Solutions

Complete checklist for a successful business blog | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
If you have a business website on the internet today, it might be a good idea to create a business blog to accompany it.
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johnson's curator insight, November 12, 2014 5:11 AM

business blog, business website, small business blogging, business marketing blog,business website

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Lotus Inbound | Enhancing marketing and sales productivity of SMEs

Lotus Inbound | Enhancing marketing and sales productivity of SMEs | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it

Lotus Inbound helps companies transform their marketing strategies towards channels that deliver results. Check out this page to get answers to any marketing or sales related question

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The Essentials of Domain Names for Your Business

The Essentials of Domain Names for Your Business | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Working with your very own domain name is one of the simplest ways of creating an online presence and remaining on top of the competition. It is particularly important to small businesses or those that are just starting out There are several benefits of having a domain name and we've listed some of the reasons below. It gives your business a professional appearance, By representing the business itself,
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Simple tactics for defining your target audience the right way | Lotus Media – Internet Business Solutions

Simple tactics for defining your target audience the right way | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
Regardless of the type of business that you are engaged in, it pays to understand and define your target audience or customers in order to boost your sales.
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Benefits of Having a Website for Your Small Business

Benefits of Having a Website for Your Small Business | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
For a small business owner it is vital to have your own website up and running to provide the most successful opportunities possible for your business. In the face of social media it is important to make sure your small business is competitive with other businesses and takes the first step in getting your business name spread around
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Have a quick check on your marketing strategy. Is it right on track? | Lotus Media – Internet Business Solutions

Have a quick check on your marketing strategy. Is it right on track? | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
The Internet market is highly competitive. Hence, you should have a solid online marketing strategy that will give you an edge over your competition.
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Why Content Marketing is King?

Because consumers have become experts at blocking out messaging they do not want to hear which makes 'push' marketing much less effective in capturing customers.
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5 Tips to Avoid Email Blacklisting | Tips for email marketing | Lotus Media | Lotus Media – Internet Business Solutions

5 Tips to Avoid Email Blacklisting | Tips for email marketing | Lotus Media | Lotus Media – Internet Business Solutions | Bloom Blog: Champions of Small & Medium Businesses | Scoop.it
It's clear that email based marketing is perhaps one of the strongest and most effective ways of increasing sales. It can be very easy, however, to get blacklisted when taking this route.
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