FacebookTwitterGoogle+Pin ItLinkedInPocket I read recently that content curation is dead. I have a few different arguments against this concept, but for now, I’ll keep it short and sweet: Content curation is not dead, and while the debate over curating content online vs creating new content will rage on and on, curating content for other reasons …
Scoop.it is like other bookmarking sites, but a sleek one. You follow topics that interest you, and you get to read them in a magazine-like format. They also have a social sharing feature where you can share links to multiple social media networks all at once - directly from their network.
Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create rela…
"Curation Sites: Whether creating your own content or admiring the work of others, you can put it all together on sites like Scoop.it or Paper.li. Gathering existing content requires far less time and budget than creating it from scratch (or you can mix the two). The collected content allows you to be found via SEO plus, some platforms allow you to publish a custom newsletter comprised of content you’ve curated. Win – win."
Author is Martha Spelman "Los Angeles-based branding, marketing, content marketing and social media consultant who creates and implements innovative marketing strategies for entrepreneurs and small- to medium-sized businesses in both the B2B and B2C arenas."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.