When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like?
While you're certainly not trying to copy features exactly, seeing what others are doing can help you figure out what's new in the fast-paced world of design and inspire new ideas for your own site.
Trouble is, it can be hard to randomly stumble across lots of great examples. So we decided to curate some in this very post to help inspire your next redesign.
Before we dive into the websites themselves, it's important to note that not every design is meant to look like Apple’s website and aesthetic. Of course everyone loves a “beautiful website” and smooth customer experience, but the end goal of any website is great usability -- and that can have multiple definitions depending on your site purpose and target audience.
Via Brian Yanish - MarketingHits.com