Create Blog posts that people will want to read...
Also a good concept to remember is BALANCE. Don’t do nothing but pitch your products or services. Mix in some good quality content that will help people and include news updates as well. You want to balance your desire to sell with the necessity of being a good resource for people. If you don’t give them a reason to come back, they won’t!
The following is a high level checklist of issues that should be explored on a site. We will be drilling deeper into each part of this checklist in the weeks to come, providing examples and tips and suggestions for speeding up how these things are checked upon, and expanding upon the checklist itself as we go along.
We will also be shuffling around these issues to prioritize them, and indicate which things should be checked first, and so on.
Research shows that subtle cultural communications patterns can result in catastrophe. What happens when this becomes the norm?
If the Internet is going to truly serve as a force for unity instead of catastrophe, shouldn’t we all take the time to figure out how to do it well? And what does that even mean? How do we create some buffer of understanding around us to minimize the inevitable cross-cultural collisions?
Last week, I shared 5 Reasons Why Buyer Personas are Useful for B2B Content Marketing.
B2B buyers are making decisions for a business, so most B2B sales have multiple people involved in the buying process. In most instances, these buyers will have different roles, decision-making authority, goals, and motivations that drive their purpose and levels of involvement in the buying process.
Consequently, content that resonates with one player in the buying process does not always resonate well with another individual in the buying process, and may only be relevant during different phases in the buyer’s journey.
Ultimately, AuthorRank will be incredibly empowering to every marketer who is creating content. Being recognized for your authority and authorship in the world of search marketing lends additional value to everything you do. If you’ve not gotten started on setting up authorship and the prerequisites for AuthorRank for yourself and your company, get started today.
I don’t care if you’re 18 or 80, when you have amazing sex or eat a good meal you want to tell people about it. I’m not talking about routine man and wife stuff or your weekly pilgrimage to Arby’s. I’m talking about the out of the out of the ordinary, crazy stuff, like when you’ve just finished something that involved $200 worth of sushi, 2 gallons of pistachio ice cream, whip cream and a blow torch... and that was the sex....
Not sure I agree with this article. What's new right?? LOL.
Hear me out, in my humble opinion I have nothing against sex, nor in brands using it to sell...however, I believe if we STOP using sex as a driving force to sell things then we'll have more satisfied clients.
Why you ask? Sex in advertising is fleeting and unrealistic. It's hot, here and now. There's so much sex being sold we've become imune to it. Give me brick and mortar. Features and Benefits. Sex is...
It's a new brand world. That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman!
It's over. No more vertical. No more ladder. That's not the way careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze. It's full of moves that go sideways, forward, slide on the diagonal, even go backward when that makes sense. (It often does.) A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand.
So it's a cliché: don't sell the steak, sell the sizzle.
Now comes the time to start building relationships ideally this can be done before the content is finished (you can even ask some of the influencers to be part of the content so that they are emotionally attached to the project and more likely to share and/or link).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.