There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts.
ABC News (blog)The First Music Video Filmed Entirely Using InstagramABC News (blog)“The use of Instagram — it's something some people don't believe in as a social media tool or as a photography application, but I think this project shows if you...
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
Key Takeaway: In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers.
Learn how to write SEO titles that are keyword focused, appealing and shareable, capable of transforming random internet searchers into actual visitors.
When they speak of SEO titles, content writers usually think of a keyword-rich line of text designed to rank in Google SERPs and other major search engines. But ranking by keyword density alone is a matter of old-school, outdated, SEO. Aside keywords, search engines are now considering other factors to rank content, with popularity, influence, authority and reliability at the top of the list.
Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture.
In Google today, the aim is to start with questions and be very clear about the information needs at the outset. Their executive chairman Eric Schmidt says: “We run the company by questions, not by answers. So in the strategy process we've so far formulated 30 questions that we have to answer […] You ask it as a question, rather than a pithy answer, and that stimulates conversation.
Out of the conversation comes innovation. Innovation is not something that I just wake up one day and say 'I want to innovate.' I think you get a better innovative culture if you ask it as a question.”
I’ve been doing a lot of thinking recently about the future of SEO. As I see Google moving into more and more areas and pushing organic below the fold, I wonder about the future of SEO. Check out this search, which has half of an organic result above the fold on my 15″ laptop monitor:
I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas.
Every website has landing pages. Every local landing page has certain traits. But there is nowhere that explains what pieces of information are important and where that information should go to reach the highest poteintal possible. That was until now.
Mobile platforms, smartphones / tablets, present incredible opportunities to re-imagine customer + data acquisition, & behavior/intent targeting. Learn how.
Desktop vs. Mobile web consumption. Stunning.
This is an astonishing trend. Astonishing because the switch has already happened when it comes to India - more mobile web consumption than desktop - and because of the speed at which this flip over occurs.
In the US, and other western countries, this might take some time to happen (especially because citizens can afford multiple devices unlike in China or India) but it is going to happen.
So is your company ready for this? Why is it that for most of you I still get a standard (hideous) desktop website when I visit from my Galaxy S3?
Another thing... mobile is not simple a "let's puke the same desktop data out at people" platform. You have to completely re-imagine the possibilities for marketing, consumer engagement, data, long term relationships and the way your company provides value.
It seems the world has gone mobile lately and with over 40% smartphone penetration its a good time to start thinking about your mobile SEO campaign.
If you have a mobile site already or are thinking of getting one it is a good idea to look at How To Go Mo so you can see how your current site looks and get good tips on where to go moving forward with mobile.
As I said, like with standard SEO there are plenty of other boxes to tick and there are plenty of Mobile SEO myths floating around the internet. If you have any more mobile SEO boxes you feel are important to tick or have a different opinion altogether please leave a comment and we can argue it out!
Why the #1 Position in Google and Other Search Engines Sucks?
1. Searcher’s Intent does not match Your Commercial Goals 2. Increased Sales, Support, and Operation Cost 3. Low ROI and Competitive Disturbance 4. Decreased Reputation at Increased Level fro leaving a lead on the table 5. There is no advantage for being the First Shop in a mall
Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.
Content marketing isn’t as simple as tossing up a few infographics and calling it a day – but really, no website traffic strategy is this easy to implement. By putting in the effort needed to avoid these seven potential mistakes, you’ll dramatically increase the likelihood that you’ll see positive results from your content marketing campaigns.
Learn how to rank for a keyword in Google's organic search results with this 10-step process for creating and optimizing high-ranking content.
Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!
According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B...
By using framing content to expand the reach of core content pieces, making them more relevant in more contexts, you can increase the ROI on the investment you made to produce those core content pieces in the first place. This enables you to invest more in the quality of individual pieces, rather than just continually increasing the quantity of new pieces. And the quality of the core piece is, at the end of the day, the heart of all great content marketing.