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Rescooped by priyal parikh from Social Media Marketing Strategies onto Blogging with experts |
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Ultimately, AuthorRank will be incredibly empowering to every marketer who is creating content. Being recognized for your authority and authorship in the world of search marketing lends additional value to everything you do. If you’ve not gotten started on setting up authorship and the prerequisites for AuthorRank for yourself and your company, get started today.
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YouTube celebrities need to start thinking more like brands (or Smosh) if they want to have longevity online. Via Level343 
Level343's curator insight,
December 20, 2012 6:58 PM
What YouTubers and their managers and agents need to begin to understand - something that traditional entertainment has known for a long time - is that the best way to ensure relevance is to use your influence while you have it to manufacture something bigger than yourself, something that will remain relevant after the personality (read: you) has faded. Delete the scoop?
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There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts. Delete the scoop?
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After months of posturing and reports of feuds between Google and Apple, Google Maps launched on the App Store earlier today. The app is already the number one most downloaded app ... Via Level343 Delete the scoop?
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SEO is an interesting industry in that it’s rare someone became an SEO on purpose. Search marketers are composed of several different interests and come from a multitude of backgrounds.
Note: These “stats” do not represent anyone’s skill set and should not be taken literally. This was all meant in good fun. Via Level343 Delete the scoop?
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ABC News (blog)The First Music Video Filmed Entirely Using InstagramABC News (blog)“The use of Instagram — it's something some people don't believe in as a social media tool or as a photography application, but I think this project shows if you... Via Heather Bennett Delete the scoop?
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Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
Key Takeaway: In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers. Via Level343 Delete the scoop?
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Almost a third (32 per cent) are sharing their customer service experiences – both good and bad – online through social media and blogs, new research has found. Via Pretium Solutions, 360Connext Delete the scoop?
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Learn how to write SEO titles that are keyword focused, appealing and shareable, capable of transforming random internet searchers into actual visitors.
When they speak of SEO titles, content writers usually think of a keyword-rich line of text designed to rank in Google SERPs and other major search engines. But ranking by keyword density alone is a matter of old-school, outdated, SEO. Aside keywords, search engines are now considering other factors to rank content, with popularity, influence, authority and reliability at the top of the list. Via Level343 Delete the scoop?
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Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture.
In Google today, the aim is to start with questions and be very clear about the information needs at the outset. Their executive chairman Eric Schmidt says: “We run the company by questions, not by answers. So in the strategy process we've so far formulated 30 questions that we have to answer […] You ask it as a question, rather than a pithy answer, and that stimulates conversation.
Out of the conversation comes innovation. Innovation is not something that I just wake up one day and say 'I want to innovate.' I think you get a better innovative culture if you ask it as a question.” Via Level343 Delete the scoop?
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I’ve been doing a lot of thinking recently about the future of SEO. As I see Google moving into more and more areas and pushing organic below the fold, I wonder about the future of SEO. Check out this search, which has half of an organic result above the fold on my 15″ laptop monitor:
I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas. Via Level343 Delete the scoop?
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Pinterest today rolled out brand specific pages. Read the post to see how brands can leverage the new features. With more specific tools coming up soon, keep watching this space for more. Via Malhar Barai Delete the scoop?
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Every website has landing pages. Every local landing page has certain traits. But there is nowhere that explains what pieces of information are important and where that information should go to reach the highest poteintal possible. That was until now. Via Linda Buquet :: Catalyst eMarketing, Mohammed ALAMI Delete the scoop?
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#hashtags have become much of a trend on the Internet within the past few years. Via Heather Bennett Delete the scoop?
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Social media offers incredible opportunities for small businesses. With huge numbers of people using social media networks, there is no denying the sales potential that social media can give you. T... Via Level343
Level343's curator insight,
December 19, 2012 8:32 AM
Social media is time consuming, and it is often the case that whilst many small business owners start out with enthusiasm, their efforts soon fall by the wayside because the time it takes to post messages and answer prospects. In the early stages there is little sign of reward for your efforts. The key is to be patient and persistent. Delete the scoop?
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Content marketing continues to gather steam at all types of companies. Here are 5 effective content marketing habits to help you stand out from the crowd. Via Level343
Level343's curator insight,
December 19, 2012 8:33 AM
My favorite step... Audit and assess content continually
It’s urgent that content marketers have a detailed awareness of what is in their content inventory, and a solid understanding of how each piece of content integrates with their overall content strategy. For example, if you produce an article on a particular topic, do you have a white paper or video that presents a more in-depth perspective on the topic? Is there a way you can use the two pieces together to tell the larger story in a more vivid way? Delete the scoop?
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Mobile platforms, smartphones / tablets, present incredible opportunities to re-imagine customer + data acquisition, & behavior/intent targeting. Learn how.
Desktop vs. Mobile web consumption. Stunning.
This is an astonishing trend. Astonishing because the switch has already happened when it comes to India - more mobile web consumption than desktop - and because of the speed at which this flip over occurs.
In the US, and other western countries, this might take some time to happen (especially because citizens can afford multiple devices unlike in China or India) but it is going to happen.
So is your company ready for this? Why is it that for most of you I still get a standard (hideous) desktop website when I visit from my Galaxy S3?
Another thing... mobile is not simple a "let's puke the same desktop data out at people" platform. You have to completely re-imagine the possibilities for marketing, consumer engagement, data, long term relationships and the way your company provides value. Via Level343 Delete the scoop?
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It seems the world has gone mobile lately and with over 40% smartphone penetration its a good time to start thinking about your mobile SEO campaign.
If you have a mobile site already or are thinking of getting one it is a good idea to look at How To Go Mo so you can see how your current site looks and get good tips on where to go moving forward with mobile.
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Many dub LinkedIn the social media platform for professionals, with numerous organisations using it for recruitment purposes and/or new business opportunities.
I think internal authority will be a lot more valuable than to treat this as a search signal. I guess nothing wrong with that either... :) Via Level343 Delete the scoop?
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Why the #1 Position in Google and Other Search Engines Sucks?
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Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.
Content marketing isn’t as simple as tossing up a few infographics and calling it a day – but really, no website traffic strategy is this easy to implement. By putting in the effort needed to avoid these seven potential mistakes, you’ll dramatically increase the likelihood that you’ll see positive results from your content marketing campaigns. Via Level343 Delete the scoop?
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Want to start investing in more scalable link building strategies? Here are seven to consider adding to your SEO campaign for 2013.
So what qualifies as a linkable asset? Here are some good examples. Infographics – Once you create infographics, be sure to keep checking for new instances of them to appear online so you can reclaim your links.
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ABC News (blog)Twitter Adds Email Sharing; Facebook Adds Share Button to AppsABC News (blog)It's all about sharing, or at least if you're a heavy Twitter or Facebook user it is. Via Heather Bennett Delete the scoop?
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Learn how to rank for a keyword in Google's organic search results with this 10-step process for creating and optimizing high-ranking content.
Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my! Via Level343 Delete the scoop?
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Skip shares 13 tips on using twitter as he approaches 1 year and 50,000 followers. Via Heather Bennett Delete the scoop?
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According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B...
By using framing content to expand the reach of core content pieces, making them more relevant in more contexts, you can increase the ROI on the investment you made to produce those core content pieces in the first place. This enables you to invest more in the quality of individual pieces, rather than just continually increasing the quantity of new pieces. And the quality of the core piece is, at the end of the day, the heart of all great content marketing. Via Level343 Delete the scoop?
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