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Rescooped by priyal parikh from Social Media Marketing Strategies
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Why YouTube Celebrities and Digital Managers Need to Think Like Brands

Why YouTube Celebrities and Digital Managers Need to Think Like Brands | Blogging with experts | Scoop.it
YouTube celebrities need to start thinking more like brands (or Smosh) if they want to have longevity online.

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Level343's curator insight, December 20, 2012 6:58 PM

What YouTubers and their managers and agents need to begin to understand - something that traditional entertainment has known for a long time - is that the best way to ensure relevance is to use your influence while you have it to manufacture something bigger than yourself, something that will remain relevant after the personality (read: you) has faded.

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What Should Brands On Facebook Be Concerned About? - AllFacebook

What Should Brands On Facebook Be Concerned About? - AllFacebook | Blogging with experts | Scoop.it
There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts.
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Rescooped by priyal parikh from Mobile Marketing | News Updates
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Google Maps becomes the App Store’s most popular free app, just 7 hours after launch

Google Maps becomes the App Store’s most popular free app, just 7 hours after launch | Blogging with experts | Scoop.it
After months of posturing and reports of feuds between Google and Apple, Google Maps launched on the App Store earlier today. The app is already the number one most downloaded app ...

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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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Personalities That Make Great SEOs

Personalities That Make Great SEOs | Blogging with experts | Scoop.it
SEO is an interesting industry in that it’s rare someone became an SEO on purpose. Search marketers are composed of several different interests and come from a multitude of backgrounds.

 

Note: These “stats” do not represent anyone’s skill set and should not be taken literally. This was all meant in good fun.


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The First Music Video Filmed Entirely Using Instagram - ABC News (blog)

The First Music Video Filmed Entirely Using Instagram - ABC News (blog) | Blogging with experts | Scoop.it
ABC News (blog)The First Music Video Filmed Entirely Using InstagramABC News (blog)“The use of Instagram — it's something some people don't believe in as a social media tool or as a photography application, but I think this project shows if you...

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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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2013: Adding Context to Content

2013: Adding Context to Content | Blogging with experts | Scoop.it
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.

 

Key Takeaway: In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers.


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Rescooped by priyal parikh from Mobile Experience & Mobile Customers
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32% will share customer service experiences via social media and blogs

32% will share customer service experiences via social media and blogs | Blogging with experts | Scoop.it

Almost a third (32 per cent) are sharing their customer service experiences – both good and bad – online through social media and blogs, new research has found.


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Yvonne A Jones's curator insight, May 6, 11:06 AM

Customer feedback is essential, and businesses, especially small businesses, want to encourage customers to speak with them and give them their feedback.  However, customers and clients must feel that their opinions matter and they will get results if they express their opinion. 

 

Relationship Marketing is key to maintaining open communication and dialogue between the business and its customers.  If customers know that they are a valued part of the business and they are listened to, they will be more ready to give feedback to the business rather than posting it on social media and voicing their discontent on those platforms and elsewhere, including  blogs.

 

Brianne Mellon's curator insight, May 7, 10:43 AM

Excellent statistics! Very useful for businesses/marketers and informative. This was my second favorite posting in my thread. Graphs and illustrations like these make it easy to understand who/what/where/when we should be marketing. 

Darius Douglass's curator insight, May 10, 7:32 PM

Customer service  is the most important relationship between consumer and business.  Social Media provides a balanced medium as the consumer and business share equal footing.  This is why net neutrality is such a hot button issue. 

Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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How to Write Sassy SEO Titles that Go Viral

How to Write Sassy SEO Titles that Go Viral | Blogging with experts | Scoop.it
Learn how to write SEO titles that are keyword focused, appealing and shareable, capable of transforming random internet searchers into actual visitors.

 

When they speak of SEO titles, content writers usually think of a keyword-rich line of text designed to rank in Google SERPs and other major search engines. But ranking by keyword density alone is a matter of old-school, outdated, SEO. Aside keywords, search engines are now considering other factors to rank content, with popularity, influence, authority and reliability at the top of the list.


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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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Analytics at Google: Great Example of Data-Driven Decision-Making | SmartData Collective

Analytics at Google: Great Example of Data-Driven Decision-Making | SmartData Collective | Blogging with experts | Scoop.it
Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture.

 

In Google today, the aim is to start with questions and be very clear about the information needs at the outset. Their executive chairman Eric Schmidt says: “We run the company by questions, not by answers. So in the strategy process we've so far formulated 30 questions that we have to answer […] You ask it as a question, rather than a pithy answer, and that stimulates conversation.

 

Out of the conversation comes innovation. Innovation is not something that I just wake up one day and say 'I want to innovate.' I think you get a better innovative culture if you ask it as a question.”


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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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The Future of The Visual Web and The Future of SEO

The Future of The Visual Web and The Future of SEO | Blogging with experts | Scoop.it

I’ve been doing a lot of thinking recently about the future of SEO. As I see Google moving into more and more areas and pushing organic below the fold, I wonder about the future of SEO. Check out this search, which has half of an organic result above the fold on my 15″ laptop monitor:

 

I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas.


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Pinterest for Business Launched - Malhar Barai

Pinterest for Business Launched - Malhar Barai | Blogging with experts | Scoop.it
Pinterest today rolled out brand specific pages. Read the post to see how brands can leverage the new features. With more specific tools coming up soon, keep watching this space for more.

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Anatomy of an Optimal Local Landing Page Infographic

Anatomy of an Optimal Local Landing Page Infographic | Blogging with experts | Scoop.it

Every website has landing pages. Every local landing page has certain traits. But there is nowhere that explains what pieces of information are important and where that information should go to reach the highest poteintal possible. That was until now.


Via Linda Buquet :: Catalyst eMarketing, Mohammed ALAMI
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How to Create Buzz from a Hashtag on Social Media | Jeffbullas's Blog

How to Create Buzz from a Hashtag on Social Media | Jeffbullas's Blog | Blogging with experts | Scoop.it
#hashtags have become much of a trend on the Internet within the past few years.

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Rescooped by priyal parikh from Social Media Marketing Strategies
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Who Should be Doing the Social Media in Your Organization?

Who Should be Doing the Social Media in Your Organization? | Blogging with experts | Scoop.it
Social media offers incredible opportunities for small businesses. With huge numbers of people using social media networks, there is no denying the sales potential that social media can give you. T...

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Level343's curator insight, December 19, 2012 8:32 AM

Social media is time consuming, and it is often the case that whilst many small business owners start out with enthusiasm, their efforts soon fall by the wayside because the time it takes to post messages and answer prospects. In the early stages there is little sign of reward for your efforts. The key is to be patient and persistent.

Rescooped by priyal parikh from Social Media Marketing Strategies
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Effective Content Marketing

Effective Content Marketing | Blogging with experts | Scoop.it
Content marketing continues to gather steam at all types of companies. Here are 5 effective content marketing habits to help you stand out from the crowd.

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Level343's curator insight, December 19, 2012 8:33 AM
My favorite step... Audit and assess content continually 

It’s urgent that content marketers have a detailed awareness of what is in their content inventory, and a solid understanding of how each piece of content integrates with their overall content strategy. For example, if you produce an article on a particular topic, do you have a white paper or video that presents a more in-depth perspective on the topic? Is there a way you can use the two pieces together to tell the larger story in a more vivid way?

Rescooped by priyal parikh from Mobile Marketing | News Updates
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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting | Blogging with experts | Scoop.it
Mobile platforms, smartphones / tablets, present incredible opportunities to re-imagine customer + data acquisition, & behavior/intent targeting. Learn how.

 

Desktop vs. Mobile web consumption. Stunning.

 

This is an astonishing trend. Astonishing because the switch has already happened when it comes to India - more mobile web consumption than desktop - and because of the speed at which this flip over occurs.

 

In the US, and other western countries, this might take some time to happen (especially because citizens can afford multiple devices unlike in China or India) but it is going to happen.

 

So is your company ready for this? Why is it that for most of you I still get a standard (hideous) desktop website when I visit from my Galaxy S3?

 

Another thing... mobile is not simple a "let's puke the same desktop data out at people" platform. You have to completely re-imagine the possibilities for marketing, consumer engagement, data, long term relationships and the way your company provides value.


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Rescooped by priyal parikh from Mobile Marketing | News Updates
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Mobile Search - 5 SEO Best Practices

Mobile Search - 5 SEO Best Practices | Blogging with experts | Scoop.it
It seems the world has gone mobile lately and with over 40% smartphone penetration its a good time to start thinking about your mobile SEO campaign.

 

If you have a mobile site already or are thinking of getting one it is a good idea to look at How To Go Mo so you can see how your current site looks and get good tips on where to go moving forward with mobile.


As I said, like with standard SEO there are plenty of other boxes to tick and there are plenty of Mobile SEO myths floating around the internet. If you have any more mobile SEO boxes you feel are important to tick or have a different opinion altogether please leave a comment and we can argue it out!


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Rescooped by priyal parikh from Social Media Marketing Strategies
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Will LinkedIn endorsements have an effect on search results?

Will LinkedIn endorsements have an effect on search results? | Blogging with experts | Scoop.it
Many dub LinkedIn the social media platform for professionals, with numerous organisations using it for recruitment purposes and/or new business opportunities.

 

I think internal authority will be a lot more valuable than to treat this as a search signal. I guess nothing wrong with that either... :) 


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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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Why the #1 Position in Google and Other Search Engines Sucks

Why the #1 Position in Google and Other Search Engines Sucks | Blogging with experts | Scoop.it

Why the #1 Position in Google and Other Search Engines Sucks?


1. Searcher’s Intent does not match Your Commercial Goals
2. Increased Sales, Support, and Operation Cost
3. Low ROI and Competitive Disturbance
4. Decreased Reputation at Increased Level fro leaving a lead on the table
5. There is no advantage for being the First Shop in a mall


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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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7 Ways to Screw Up a Content Marketing Plan

7 Ways to Screw Up a Content Marketing Plan | Blogging with experts | Scoop.it
Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.

 

Content marketing isn’t as simple as tossing up a few infographics and calling it a day – but really, no website traffic strategy is this easy to implement. By putting in the effort needed to avoid these seven potential mistakes, you’ll dramatically increase the likelihood that you’ll see positive results from your content marketing campaigns.


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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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7 Scalable Link Building Strategies for 2013

7 Scalable Link Building Strategies for 2013 | Blogging with experts | Scoop.it
Want to start investing in more scalable link building strategies? Here are seven to consider adding to your SEO campaign for 2013.

 

So what qualifies as a linkable asset? Here are some good examples.

Infographics – Once you create infographics, be sure to keep checking for new instances of them to appear online so you can reclaim your links.


Videos – If you don’t want all of the links to be pointed at YouTube, be sure to create a video page on your website for all of your videos to drive links.


Whitepapers – TechRepublic whitepapers have 220K links.
Online Calculators – This mortgage calculator by Bankrate has 31K links.


Useful Widgets – The weather widgets page by Accuweather has 216K links.


Lists – Love them or hate them, the best lists always get links.


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Rescooped by priyal parikh from Twittastic!
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Twitter Adds Email Sharing; Facebook Adds Share Button to Apps - ABC News (blog)

Twitter Adds Email Sharing; Facebook Adds Share Button to Apps - ABC News (blog) | Blogging with experts | Scoop.it
ABC News (blog)Twitter Adds Email Sharing; Facebook Adds Share Button to AppsABC News (blog)It's all about sharing, or at least if you're a heavy Twitter or Facebook user it is.

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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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How to Rank for a Keyword in 10 Steps

How to Rank for a Keyword in 10 Steps | Blogging with experts | Scoop.it
Learn how to rank for a keyword in Google's organic search results with this 10-step process for creating and optimizing high-ranking content.

 

Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!


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13 Tips for Twitter Effectiveness

13 Tips for Twitter Effectiveness | Blogging with experts | Scoop.it
Skip shares 13 tips on using twitter as he approaches 1 year and 50,000 followers.

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Active vs. Passive Content Marketing

Active vs. Passive Content Marketing | Blogging with experts | Scoop.it
According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B...

 

By using framing content to expand the reach of core content pieces, making them more relevant in more contexts, you can increase the ROI on the investment you made to produce those core content pieces in the first place. This enables you to invest more in the quality of individual pieces, rather than just continually increasing the quantity of new pieces. And the quality of the core piece is, at the end of the day, the heart of all great content marketing.


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