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How to create a Balanced Scorecard for Digital Marketing - Smart Insights Digital Marketing Advice

How to create a Balanced Scorecard for Digital Marketing - Smart Insights Digital Marketing Advice | Blogging & Content Strategy | Scoop.it
An introduction to using the Balanced Scorecard for performance management in Digital MarketingThe Balanced Scorecard is a well known performance managemen. Marketing topic(s):Performance management. Advice by Guest Expert.
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Big Data and the Role of Intuition

Big Data and the Role of Intuition | Blogging & Content Strategy | Scoop.it
Even the most analytics-obsessed organizations have a hunch there is more to great strategic decisions.
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Three curators give the Carnegie International a different look - Pittsburgh Post Gazette

Three curators give the Carnegie International a different look - Pittsburgh Post Gazette | Blogging & Content Strategy | Scoop.it
Three curators give the Carnegie International a different look
Pittsburgh Post Gazette
Planning for this 56th iteration began about three years ago when Mr. Baumann, 46, Mr. Byers, 32, and Ms.
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For Driving Engagement, B2B Marketers Put a Premium on Content

For Driving Engagement, B2B Marketers Put a Premium on Content | Blogging & Content Strategy | Scoop.it
Content marketing is only getting more important to companies, especially those in the business-to-business (B2B) space.
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What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts | Blogging & Content Strategy | Scoop.it
Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
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The Secret To A Successful Blog - Business 2 Community (blog)

The Secret To A Successful Blog - Business 2 Community (blog) | Blogging & Content Strategy | Scoop.it
The Secret To A Successful Blog
Business 2 Community (blog)
You can follow several strategies for finding blog ideas as you continue blogging.
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5 Biggest Mistakes Businesses Make With Content Marketing

5 Biggest Mistakes Businesses Make With Content Marketing | Blogging & Content Strategy | Scoop.it
As content marketing continues to become a larger part of the world of internet marketing, companies are trying harder to come up with effective strategies to boost their business and increase rankings.

Via DanielDoherty
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SEO landing page tips: 10 tips for intent to content

SEO landing page tips: 10 tips for intent to content | Blogging & Content Strategy | Scoop.it
Search Engine Watch has posted an article with seo landing page tips by Grant Simmons. According to the article, keywords are not that important: it’s all about aligning the content on a landing page to the intent of the visitor.

Via DanielDoherty
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Top 10 Tips For A Successful Facebook Page | Facebook Page Tips

Top 10 Tips For A Successful Facebook Page | Facebook Page Tips | Blogging & Content Strategy | Scoop.it
Facebook is currently the largest media in the world. It has turned into a big marketing platform rather than just a social networking site. Here are top ten tips to get utmost benefit of a Facebook page.

Via Peg Corwin, Debra Askanase
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Peg Corwin's curator insight, May 16, 2013 8:17 PM

Good reminders.

Debra Askanase's curator insight, May 19, 2013 4:36 PM

While the tips are fairly pedestrian, check out the infographic of average fan page growth. Median page growth is 0.64% weekly, according to Fan Page Karma.

emcom's curator insight, May 21, 2013 5:13 PM

You need to look at this if you have any aspirations to be successful on Facebook

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5 Essential Content Tips for Small Businesses

5 Essential Content Tips for Small Businesses | Blogging & Content Strategy | Scoop.it

A strong content strategy involves more than just advertising and blogging. Content marketing is valuable to every aspect of your business’s online presence – from your about pages to your product descriptions and social media profiles. Whether you’re operating an online storefront or client services organization, a thorough content plan can help boost your business.


The trick is to generate simultaneous appeal for all phases of the buy cycle, as your website attracts audiences with a range of needs. While some of your visitors may be ready to click through and “buy now,” others are still in the information stage and focusing on research. Some users might have even found your website by accident (via your inbound marketing campaign), without a particular shopping objective in mind. Through content, you can create strong bonds with customers across the shopping spectrum whether they’re ready to buy now, later, or not at all.

 

Follow these essential tips to get started.

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How To Perform A Competitive Blog Analysis (CHECKLIST)

How To Perform A Competitive Blog Analysis (CHECKLIST) | Blogging & Content Strategy | Scoop.it

If content is king, then a blog is most certainly the throne. In fact, 60% of businesses have a business or company blog, according to blogging.org. With so much of a company’s content marketing strategy laid out on a public blog, savvy marketers should execute numerous and frequent analyses in order to glean insights into their competitor’s strategy. A competitive analysis can inform your own blogging efforts and reveal opportunities to build your community. Here is a checklist of things to look for as you analyze your competitor’s blog.

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Content Marketing With P.T. Barnum | Business 2 Community

Content Marketing With P.T. Barnum | Business 2 Community | Blogging & Content Strategy | Scoop.it

It’s my guess that P.T. Barnum would have found the internet, no pun intended, to be a wild and outlandish circus of advertising opportunity. You may not have...

 

...“Advertise your objective, don’t keep it in the dark.” Your entire content strategy should point toward specific objectives. While purely entertaining blog posts and off-topic Tweets have their place, your content strategy needs to be moving in a defined direction. Once you’ve created your content strategy, set it into action with these six steps.

 

“Small doses of advertising result in nothing, obviously. It’s like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.”

 

Substitute the word ‘blogging’ for ‘advertising’ and you’ll learn a very valuable content marketing lesson. Any kind of inbound (content) marketing requires consistency in order to be effective. “How often should I blog?” is a seemingly perennial question that might be best sorted out through this post on ProBlogger. Just keep the Barnum quote in mind as you develop your blogging strategy – no small doses!...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 7, 2013 2:04 PM

Ingenious post and a good read.

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Why Most Marketers Will Fail In The Era Of Big Data

Why Most Marketers Will Fail In The Era Of Big Data | Blogging & Content Strategy | Scoop.it
Why Most Marketers Will Fail In The Era Of Big Data
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Timeline JS - Beautifully crafted timelines that are easy, and intuitive to use.

Timeline JS - Beautifully crafted timelines that are easy, and intuitive to use. | Blogging & Content Strategy | Scoop.it
Beautifully crafted timelines that are easy, and intuitive to use.
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Branded Content & Entertainment Lions Winners | Winners & Shortlists | Cannes Lions International Festival of Creativity

Branded Content & Entertainment Lions Winners | Winners & Shortlists | Cannes Lions International Festival of Creativity | Blogging & Content Strategy | Scoop.it
Winners and shortlists from the 2013 Cannes Lions International Festival of Creativity
Nick Baggott's insight:

Cannes Lions Winners Showcase

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Best Practices to Promote Your Business Through Blog Marketing - Business 2 Community (blog)

Best Practices to Promote Your Business Through Blog Marketing - Business 2 Community (blog) | Blogging & Content Strategy | Scoop.it
Business 2 Community (blog) Best Practices to Promote Your Business Through Blog Marketing Business 2 Community (blog) Alternatively, you can create a blog marketing demo video and embed it on your post as part of your online video marketing...
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Blogging & Content Strategy | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, DanielDoherty
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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A Content Marketing Manifesto

A Content Marketing Manifesto | Blogging & Content Strategy | Scoop.it
Content Marketing is a powerful tool, and it’s set to soar. 
At Byte9 we’ve developed seven steps to optimise your strategy.read more
// more

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How To Come Up With Killer Content Ideas

How To Come Up With Killer Content Ideas | Blogging & Content Strategy | Scoop.it
Digital Marketing Agency
RocketMill
Creating great ideas is hard. Really hard.

Via DanielDoherty
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The Practical Guide To Creating A Blogging Strategy That Actually Works

The Practical Guide To Creating A Blogging Strategy That Actually Works | Blogging & Content Strategy | Scoop.it
Are you missing the most critical step to blogging? http://t.co/WvMvqBJXVW
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What’s the ROI of Corporate Blogging?

What’s the ROI of Corporate Blogging? | Blogging & Content Strategy | Scoop.it

The ROI from Corporate Blogging? We get new inquiries for consulting projects daily without any advertising or salespeople. Journalists and bloggers contact us to discuss stories weekly along with conference speaking opportunities. We get regular inquiries about working for our digital marketing agency and inquiries about partnering with other PR, Advertising and Interactive Marketing firms. Those objectives, without getting into the financials – trust me, they’re good, are more than the vast majority of agencies see with blogging efforts.

 

Blogs are a critical part of a content marketing strategy. Blogs can serve as a hub with social networks and media as key channels of distribution in a hub and spoke content marketing approach. Following an editorial calendar that supports audience and business goals, content published on the corporate blog and promoted through social channels will create awareness, interest and invite readers to hunger for more. When companies deliver on the promise of useful, relevant and interesting content, readers can’t wait to see what will be published next. They’ll move beyond readers and often become advocates. 

 

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Via marketingIO
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10 Content Marketing Tips You Can Employ Now

10 Content Marketing Tips You Can Employ Now | Blogging & Content Strategy | Scoop.it

Content marketing tips, discover the best content marketing tactics and strategies used by the experts today. Here are the 10 tips:
#1: Leverage the Power of Interviews
#2: Embrace Content Curation
#3: Use Calls to Action
#4: Create Verbal Tweets
#5: Make Content Desirable to Your Customers
#6: Align Your Content Marketing Strategy With Your Email Strategy
#7: Invest in Business Blogging
#8: Make Content Marketing Part of Your Business Culture
#9: Master Integrated Content Marketing: Here are three steps on how to create a powerful integrated content marketing program for your business.
1. Create a Content Editorial Calendar
2. Use Content to Segment Your Prospects
3. Ramp Up Content-Focused Relationship-Building
#10: Develop Your Content Marketing Mission Statement


Via marketingIO
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marketingIO's curator insight, December 18, 2012 6:45 AM

See the full article at www.socialmediaexaminer.com


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