...Towards the end of 2012, WordPress recorded more than 56.6-million blogs on its platform. That doesn’t include Blogger, Tumblr and a host of other blog platforms available.
So why do people blog? Some have an opinion they want to share, others simply enjoy writing and many are blogging because the digital marketing folk are telling them their business needs them to — search engine optimisation, being considered an expert in your field… there’s a variety of reasons they’ll tell you this a good idea.
Blogs beat traditional mainstream media in that there are no fast and hard rules governing them. Bloggers are free to express an honest and unedited opinion. Didn’t like the service you received at a restaurant? Absolutely horrified that the latest skin product you used left your neck in red patches? Well, blog about it.
Brands have realised that the readership of a blog is far more loyal than that of a magazine. Readers have a personal relationship with the blogger, they interact with them on other social media channels and therefore they trust them – far more than their copy of Car or Cosmo magazine. Their opinion matters and it only follows that their opinion sells.
The blogging bandwagon has taken off and it has hit a few potholes in the road....
Via Jeff Domansky