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Google's Matt Cutts on Content Curation and SEO

Google's Matt Cutts on Content Curation and SEO | Blogging | Scoop.it

Is it useful to have a section of my site that re-posts from other sites?

 

 


Via Guillaume Decugis, Jeff Domansky
Steve Hartkopf's insight:

Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.

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Peg Corwin's comment, August 29, 2013 10:43 AM
Click Comments (More) above to read excellent commentary on this topic.
Thorsten Strauss's curator insight, September 3, 2013 4:37 AM

Big question and straight answer : How is content curation affected by Google's Panda and Penguin updates. 

Jeff Domansky's curator insight, October 3, 2013 4:35 PM

Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase:  "Add value!"

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CONTENT CREATION - Why The YouTube Keyword Tool Is So Amazing For Link Building

CONTENT CREATION  - Why The YouTube Keyword Tool Is So Amazing For Link Building | Blogging | Scoop.it
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be.

Via Peg Corwin
Steve Hartkopf's insight:

Good step-by-step approach to developing long-tail keywords that your competitors may have missed.

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Peg Corwin's curator insight, October 18, 2013 9:41 AM

Very interesting strategy for finding CONTENT OPPORTUNITIES to create video content.


Quote: Sample Plan:


  1. "Type a general search into the YouTube keyword tool.
  2. Look for longer-tailed phrases with “not enough data” listed.
  3. Check those phrases in Google and look for the ones with the least amount of results returned.
  4. Check those phrases in YouTube. (Yes, you can just skip Step 3 and go straight here, but I like to do the Google bit. Call me crazy.)
  5. Look at the dates and views to help you determine whether there’s a need for new content surrounding the phrase.
  6. If you find that trifecta of “old + many views + low results,” try creating something with it."


After you get your idea, create a video, create a landing page, and promote.

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The Coming Age of the Curation Economy: Building Context Around Content - VideoInk

The Coming Age of the Curation Economy: Building Context Around Content - VideoInk | Blogging | Scoop.it
A guest post by Steven Rosenbaum, CEO of Magnify.net, about how the increase in video consumption and raw data online is ushering the Age of Curation.
Steve Hartkopf's insight:

One opinion. I agree. Do you?

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The basics of Pinterest and what it can do for your paper - Inland Press

The basics of Pinterest and what it can do for your paper - Inland Press | Blogging | Scoop.it
The basics of Pinterest and what it can do for your paper
Inland Press
Pinning is the act of creating or curating content on Pinterest. During sign up, users are ...
Steve Hartkopf's insight:

Reportly 93% of Pinterest users are female. What does that say about its marketing potential?

 

Some say that limits its potential but that's still a big number, so go for it!

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Content curation for journalists and the rise of independent storytellers

Content curation for journalists and the rise of independent storytellers | Blogging | Scoop.it
An in-depth analysis of how media organisations and individuals are dealing with user-generated content online in the paper “Newsroom Curators and Independent Storytellers: Content curation as a new form of journalism”, written for the Reuters...
Steve Hartkopf's insight:

Good argument showing that content creation is a legitimate tool for journalists and, as such, is  a good tool for bloggers or anyone wanting to tell "their version" on a particular subject.

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Google's Matt Cutts on Content Curation and SEO

Google's Matt Cutts on Content Curation and SEO | Blogging | Scoop.it

Is it useful to have a section of my site that re-posts from other sites?

 

 


Via Guillaume Decugis, Jeff Domansky
Steve Hartkopf's insight:

Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.

more...
Peg Corwin's comment, August 29, 2013 10:43 AM
Click Comments (More) above to read excellent commentary on this topic.
Thorsten Strauss's curator insight, September 3, 2013 4:37 AM

Big question and straight answer : How is content curation affected by Google's Panda and Penguin updates. 

Jeff Domansky's curator insight, October 3, 2013 4:35 PM

Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase:  "Add value!"

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Content Curation by Robin Good | ZEEF | Ukr-Con...

Content Curation by Robin Good | ZEEF | Ukr-Con... | Blogging | Scoop.it
Content curation is the art of finding, selecting, contextualizing, personalizing and illustrating relevant information items on a specific topic and for a specific audience (Content Curation by Robin Good | ZEEF | @scoopit
Steve Hartkopf's insight:

ZEEF is still in Beta but Robin has a good idea. He's created a portal for content creation tools organized by category. If you want to curate videos, he lists several sites that can assist you.

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Writing Tips for Self-Published Authors - Publishers Weekly

Writing Tips for Self-Published Authors - Publishers Weekly | Blogging | Scoop.it
Writing Tips for Self-Published Authors Publishers Weekly Probably, the best advice I've ever come across from a writer on writing is Elmore Leonard's suggestion, “If it sounds like writing, rewrite it.” Second best is Mark Twain's “Show, don't...
Steve Hartkopf's insight:

Lots of useful writing tips in an easy-to-read format with lots of bulleted lists.

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8 Tips for Writing List Posts - Prof KRG

8 Tips for Writing List Posts - Prof KRG | Blogging | Scoop.it
Whether you love them or hate them, list posts are popular among bloggers and blog readers. Here are eight tips to use when writing list posts.
Steve Hartkopf's insight:

Good concise list. Nice clean WP layout.

 

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How To Create Content Ideas For A New Client [I...

How To Create Content Ideas For A New Client [I... | Blogging | Scoop.it
Content creators sometimes need to come up with content ideas for companies looking to hire their services. This guide will take you through the process.
Steve Hartkopf's insight:

Good process, worth considering.

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McCann Melbourne Made Up a Word to Sell a Dictionary | News - Advertising Age

Steve Hartkopf's insight:

Would you have the patience to sell a new word so you could sell your product?

 

McCann Melbourne did. Read about it.

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8 Writing Tips From Screenwriting Masters Larry Gross, Naomi Foner, Henry Bean and Andrea Arnold

8 Writing Tips From Screenwriting Masters Larry Gross, Naomi Foner, Henry Bean and Andrea Arnold | Blogging | Scoop.it
Veteran award-winning screenwriters Henry Bean ("The Believer"), Larry Gross ("We Don't Live Here Anymore") and Naomi Foner ("Very Good Girls") talked about their craft and tricks of the trade, along with Filmmaker in Residence Andrea Arnold...
Steve Hartkopf's insight:

This article is about writing fiction but the bsaics still apply and are worth your time if you're running a blog.

 

- Just do it. Write!

- Don't expect perfection, especially when starting out.

- Don't care what other people think, at least not too much.

- Powerful images can produce powerful writing.

- Don't overcmplicate the storyline. Be direct.

 

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Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Curation: 6 Strategies to Add Value With Your Own Commentary | Blogging | Scoop.it
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to...
Steve Hartkopf's insight:

Here are six ways, with examples of each, you can add value to curated content for your target audience. Well done and worth the time to read.

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Applying Principles of Growth Hacking to Content Marketing

Applying Principles of Growth Hacking to Content Marketing | Blogging | Scoop.it
Applying Principles of Growth Hacking to Content Marketing #curation http://t.co/YIQ2VpMUf7
Steve Hartkopf's insight:

Common sense approach to creating content and building a following.

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