The type of content you're putting out on a daily, weekly, monthly basis can come in a wide array of forms.
You could be blogging, producing webinars, or creating a podcast about your life as a cat lady.
Regardless of what you’re doing, your content is not being produced for you; it’s being produced for your audience. And if you don’t have an audience, your content doesn’t matter.
You could be the best cat lady podcast out there, but if no one knows about it, it doesn’t matter. Let’s look at 8 ways you can underline, circle and highlight your content on the Internet. Read more: click image or title.
If you're using Facebook, you're giving the company a ton of information about yourself, which it is selling to advertisers in one form or another.
Facebook is a great utility if you want to stay in touch with friends and family, share photos, and see what other people are up to in their lives.
It's free, of course, but that doesn't mean it comes without a price. If you're using Facebook, you're giving the company a ton of information about yourself which it is selling to advertisers in one form or another.
Most people forget that when they download an app or sign-in to a website using their Facebook login, they're giving those companies a look into their Facebook profiles. Your profile contains a lot of personal information that can often include your email address and phone number, but frequently also your work history and your current location. And most people don't realise that if you're sharing any of that data with your friends then apps used by those friends can see that data too!
Advertisers, Facebook app developers, and Facebook ad tech partners don't get a direct look at your personal data. They won't see that my name is Jim Edwards, my phone number is 07xxxx, I'm male, and I work at Business Insider — Facebook hashes and anonymises all the data to protect user's privacy and gives it back to partners in bulk so they can't identify individuals — but nevertheless, this data is being used in order to serve you better-targeted ads.
Discovering and curating content to share with your audience and community can be a tough task. There's hunting down what would be relevant, then managing the process of distributing that across all of your channels. Scoop.it aims to give you that precious time back by easily surfacing quality content that ...
This post was recently featured in the Ritz Carlton Leadership Center blog . On November 12th I will be the keynote speaker at their Service Excellence Symposium near Washington D.C. I would like to extend an invitation to you for your own leadership development and to network with extraordinary industry leaders.
I hope to see you there!
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Use the Right Keywords for More Traffic and Leads It seems like an easy question: “What are your keywords?”
The best way to find out how to hone in on the best topics for your niche is to perform keyword research in places in addition to Google AdWords, which provides good results, but not narrow ones. There are a few areas in which to accomplish this:
- Online education sites such as Udemy, edX, ed2go, and iTunes
- Q&A sites like Quora, Yahoo Answers, Wiki Answers, and Ask.com
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?
So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip?
Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
Content marketing — the use of blogs, social media, whitepapers, and webinars to attract and convert leads — has essentially replaced all other forms of lead acquisition. Sharp marketing leaders know that becoming a trusted advisor is essential to scalable sales; according to the 2015 State of Inbound (an annual marketing report published by Hubspot), the use of inbound tactics alone, independent of search engine optimization, paid search, or social marketing efforts, increases lead generation on average by 54%.
This shift in focus towards long-form articles and offers casts a long shadow. A content marketing strategy implies the creation of not only a large quantity of content, but also the ability to ensure that content is of high value; as the author and critic Theodore Sturgeon famously observed, quality is vanishingly rare.
Unlike the rest of your presentation, which relies on the strength of your content and overall design to achieve click throughs, the cover slide is rooted in advertising. It needs to sell the whole presentation in one short, sweet moment. It’s an art form.
Don’t design a cover slide, design an advertisement. Here’s how to do it.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.