Content Marketing
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Why Audience Segmentation Will Save Your Content Marketing Program From Failure

Why Audience Segmentation Will Save Your Content Marketing Program From Failure | Content Marketing | Scoop.it

Reliable, sound and detailed insights about your audience predicates a high performing content marketing program. Without access to this mission critical information, we lack the necessary data to make informed decisions that will result in meaningful interactions with our customers.

Atomic Reach's insight:

Consider this article as a case in point.

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6 Ways to Beat Your Struggle for Audience

6 Ways to Beat Your Struggle for Audience | Content Marketing | Scoop.it

I get it. It’s a battle out there for audience, and the competition has never been more fierce. Traditional media companies are trying to hang on and re-tool, the up and comers are trying to make their mark and somewhere in all of this, brands are re-deploying their resources to find their voice in the carnage. But more to the point: all of us want more connected and larger audiences.

Atomic Reach's insight:

The truth is, the struggle for an audience isn’t as difficult or daunting as it seems. What is difficult is figuring out the strategy and not getting sucked into the hole of doubt, the lure of shiny toys or quick answers.

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How You Can Get the Most Value Out of Minimal Blog Content in 6 Simple Steps

How You Can Get the Most Value Out of Minimal Blog Content in 6 Simple Steps | Content Marketing | Scoop.it

The fact is, there’s still meaningful amounts of content being created by small and enterprise businesses alike.  I know because even at Atomic Reach we are dedicating valuable resources to our content marketing efforts.  And even though many companies have not achieved “critical mass” in terms of content volume, there’s still time, effort and money invested in the content being produced.  Don’t you want to get as much value as you can from your efforts?

Atomic Reach's insight:

Whether you are producing 12 pieces of content a month or 1,200, there are quick and simple ways to insure you maximize the ROI on your content.  By taking these steps, every article you create will help you create a better connection with your target audiences and get you one step closer to your goals.

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5 Sure-Fire Ways You Can Write Click-Worthy Blog Titles

5 Sure-Fire Ways You Can Write Click-Worthy Blog Titles | Content Marketing | Scoop.it

Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? When it comes to writing your blog title, first impressions are everything. You get one chance to make them click so make it count!

Atomic Reach's insight:

Apply these tips to write click-worthy blog titles to really engage your readers!

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Why Do You Want The Best Native Advertising and Content?

Why Do You Want The Best Native Advertising and Content? | Content Marketing | Scoop.it

When is comes to content these days, where does entertain and inform end and promotion start?

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5 Ways to Engage Your Audience Through Curated Social Media Content

5 Ways to Engage Your Audience Through Curated Social Media Content | Content Marketing | Scoop.it

How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis. Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.

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donhornsby's curator insight, May 31, 2014 6:51 AM

(From the article): The great thing about content curation is that it can help support your social media efforts that require your ”live” attention (ie: conversations and discussions). On some networks, like Twitter, a high frequency of tweets raises brand awareness because you have more of a chance to get noticed in someone’s busy timeline. But let’s be honest, we can not be online 24/7, so content curation comes to the rescue in keeping your social presence up.

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5 Heinous Mistakes Companies Make When Audience Engagement Isn't Your First Priority

5 Heinous Mistakes Companies Make When Audience Engagement Isn't Your First Priority | Content Marketing | Scoop.it

Content marketers, what do you do when you have a tool or a service that you know can help a business but they tell you they don’t need your help?  What happens when they tell you that their site gets so much traffic that they cannot even monetize what they currently have with recurring ad revenue?  What do you tell these companies?

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5 Ways to Get Emotional With Your Content

5 Ways to Get Emotional With Your Content | Content Marketing | Scoop.it

f you’re anything like me, you’re getting sick and tired with people posting pictures of small animals doing cutesy things on social media. I get it. Small animals doing human stuff  is funny and cute. I guess the question is, why does anyone care? That kind of content is incredibly polarizing, and at the end of the day, we get emotionally charged, one way or another about it.

Atomic Reach's insight:

Great content begins with creating that powerful connection between you and your audience. We sometimes forget what is at the heart of that connection, emotion plays a significant role in the content we remember, pass on and cherish.

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How Can You Content Market Like a Champ?

How Can You Content Market Like a Champ? | Content Marketing | Scoop.it

The truth is, there are no easy answers. If you do a simple search for “content marketing plan” google returns 315,000,000 possible links. That’s the sign of either a buzz word or buzz kill.

Atomic Reach's insight:

If you rinse and repeat this strategy of understanding your audience, creating great content for your audience, sharing that content with your audience where they are and consistently tracking their interaction with you, you are bound for glory.

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4 Interesting Content Insights For The Statistician In You

4 Interesting Content Insights For The Statistician In You | Content Marketing | Scoop.it

Here at Atomic Reach we want to help you optimize content for a more engaged audience. Our plugin helps you shape your amazing content to maximize engagement.

Atomic Reach's insight:

Receive your very own personal Atomic Impact Report™. We can unlock exactly what audience level your content resonates best with!

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