This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?
In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:
• Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).
In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”
Whether it’s social media or a website, users and followers respond to great design. We’re always hearing about how the placement of a button increases conversion rates or how an Infographic increases subscribers for a blog.
Visual marketing is here to stay but are you up to the challenge?
Fear not, marketers! Not everyone is a designer but with this handy list of tools you’ll be able to create brilliantly designed campaigns in no time.
The Content Marketing Institute (CMI) has releasedbenchmark research projects in North America, Australia, and the United Kingdom. One overwhelming consistency across all the marketers we’ve surveyed relates to content marketing effectiveness. Across the board, only 33 percent of marketers deem their efforts as effective. Now, if that was a batting average, we’d be all-stars, but…
There are a number of reasons for this, including the fact that this whole content marketing thing, even though hundreds of years old, is still relatively new to us marketers. After all, who told us that we’d actually have to be content publishers at some point in our career?
A few months ago I made a big decision to change the name and design of my blog in order to reflect the changes in my life and my growth as a blogger.I changed the name to Marty's Thoughts on Life and Money.Over time I realized that I talked a lot about money and not a lot about life and I wanted a way to incorporate that into my writing to more .... "me" into my blog .I realized that beyond the about me page my readers didn't know much about my life or personality . So I decided that I needed to find a way to fix that. I wanted to find myvoice within my writing in order to seperate my work from all of the other blogs on the internet today. I didnt have any idea how to start so I decided to do the logical thing...I asked....
Ileane Smith from Basic Blog Tips
Keep commenting on other blogs and you will begin to develop your own "personality". Take a stand on issues without offending people. Then you can come back to your blog and post your point of view.
This question is being asked more often and the hype of Social Media can overwhelm the basic foundation of building a well designed website that is optimised for good organic SEO, but the truth lies in using both to create top ranking organic SEO.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.