"Blogging can and should be a great digital asset to your company, no matter what you’re in the business of doing. First, blogging proves your expertise in whatever area it is that you’re an expert in."
"Another benefit of blogging: you can point random people to your website."
" Lucky for you, just like an email, there’s no one way to write a blog post. A good rule of thumb is to end with a question to get those comments rolling. (Comments are also great for SEO.) Lots of blog posts are also in list form, so you have an introduction, a list with your rationale, and a short conclusion."