"Users are measured by numbers, audiences are measured by Voodoo" said Paul Bennun, CCO of Somethingelse at MIP CUBE.
It would seem that the advertising market agrees with him. Indeed, what we can learn from the numbers presented by AOL Networks is that targeting and better measurment are key success factors that will drive growth in the digital video advertisement market.
Those concerns come before being able to create new innovative formats, provide cross screens experience and interactivity.
So online video editors: do not rule out targeting and data crunching from your digital video offering or Twitter will do this for you !
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How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.