Blog Writing for Inbound Marketing
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5 Ways Blogging Increases Your Sales Performance

5 Ways Blogging Increases Your Sales Performance | Blog Writing for Inbound Marketing | Scoop.it
Blogging is perfect for your sales team. That’s right. Sales.

People typically think of blogging as a powerful marketing technique, which
is true. Most businesses, however, seem to be overlooking blogging as a
valuable sales tool.

In a world where companies must compete on all fronts to get ahead,
understanding how valuable your blog can be to your sales team will give
you yet another advantage over your competitors. It will also help your
business reach its full potential.
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4 Types of Long-Form Content Worth Experimenting With

4 Types of Long-Form Content Worth Experimenting With | Blog Writing for Inbound Marketing | Scoop.it
With so many benefits, you don’t want a few potential drawbacks to hold you
down. Instead, there are steps you can take to tackle these challenges head
on.

In this post, we’re going to focus on the many types of long-form content
that you can create and publish on your blog. As you experiment with each
type, you’ll come to understand better what’s providing the best return on
investment.
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Answers to 15 of the Most Common Blogging Questions

Answers to 15 of the Most Common Blogging Questions | Blog Writing for Inbound Marketing | Scoop.it
According to estimates, people are creating thousands of blogs per day.
That’s not blog posts. That’s entire blogs! How do you compete? 

Most of those bloggers we just mentioned won’t continue blogging over the
course of a year. Just staying in the game, will improve your chances of
success. There are many hurdles at which people fall, such as choosing the
best platform or writing good headlines And there are things that many
bloggers do not consider all, severely limiting their success, such as the
true meaning of SEO, nurturing a community, and using analytics to convert
visitors into customers.
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How to Get Google to Index Your Blog Content More Quickly

How to Get Google to Index Your Blog Content More Quickly | Blog Writing for Inbound Marketing | Scoop.it
If you’ve been reading up on site promotion tips and techniques, you’ll
know there are many ways to improve the traffic you’re getting to your
site. Here’s a sequence of activities that includes one technique that’s
sometimes overlooked: ensuring that your site is indexed by that powerhouse
Google more quickly.
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13 Advanced Copywriting Techniques for Superior Niche Marketing

13 Advanced Copywriting Techniques for Superior Niche Marketing | Blog Writing for Inbound Marketing | Scoop.it
Are you having difficulties in attracting and maintaining clients on your
site? When this happens, the most common reason behind it is the marketing
strategy. 

The fact is, we have all gone through this when it comes to marketing.
However, only those who put some effort and made an excellent marketing
strategy succeeded in remaining intact and high on the ranking list.
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How to Reach and Stay in Front of Your Target Audience (Case Study Included)

How to Reach and Stay in Front of Your Target Audience (Case Study Included) | Blog Writing for Inbound Marketing | Scoop.it
To be successful in your marketing efforts, you need to have properly
planned execution. Just creating great content is not enough because that’s
only half of the equation. Many brands struggle with getting their content
in front of the eyes of those who matter. It may be that you are wasting
time and money on pushing content in a non-strategic way, and as a result,
your bottom line will suffer sooner or later.

Effective marketing can only take place when you can define and target a
particular group of consumers. To do this, I have outlined some essential
key steps that will help you get in front of the right target audience.
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15 Ad Platforms for Buying Targeted Blog Traffic

15 Ad Platforms for Buying Targeted Blog Traffic | Blog Writing for Inbound Marketing | Scoop.it
When you publish a brand new blog post, and you've done your on-page SEO
and promoted it via social media and even email the traffic generated can
seem small concerning the time you invested into creating the content. 

The truth is it's going to take time for your blog post to create ROI. If
you've created an evergreen piece of content, it will drive traffic long
after it has been published and if it gains popularity, it may become
extremely value months from now. 
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Blog Content: The Ultimate Digital Marketing Fuel

Blog Content: The Ultimate Digital Marketing Fuel | Blog Writing for Inbound Marketing | Scoop.it
In order to have an effective digital marketing strategy, you need
fuel. Blog content is the perfect way to provide fuel for virtually every
marketing channel. If you have a blog already and are unsure of how it can
help your company, or if you have not yet set one up, you should know that
there are a multitude of reasons blogs drive business – that is, if you use
them correctly, with individual digital marketing targets in mind.
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7 Important Qualities of Outsourced Content Writing

7 Important Qualities of Outsourced Content Writing | Blog Writing for Inbound Marketing | Scoop.it
Outsourced content writing is an excellent way to boost your website and
generate high-quality information for your company, especially if you do
not have the skills or the time to write content on your own.

However, it is important to understand that not all outsourced content
writing is done equally. While it may be tempting to go for the lowest
priced content you can find, it will almost inevitably be worse, regarding
quality, than what you will get with more of an investment.
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Analyzing ­the ROI of Your Blog Posts

Analyzing ­the ROI of Your Blog Posts | Blog Writing for Inbound Marketing | Scoop.it
Through blog analytics, you can quickly find out what's working and which
posts are not performing so well, and come up with possible causes in both
cases. Find out who is visiting your site, where they are coming from (this
might surprise you), what they are looking at and for how long, and
ascertain whether or not they are appreciating what they see.
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Monetizing Your Blog: 8 Techniques

Monetizing Your Blog: 8 Techniques | Blog Writing for Inbound Marketing | Scoop.it
Many blogs that now make a ton of money started out with humble beginnings,
run by individuals in kitchens or garages, or small teams of friends
working to a common purpose. A lot of profitable blogs didn't start out as
money-making ventures. They began with people who were passionate about a
subject or wanted to share their expertise or experiences in an area
important to them.
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Nurturing Your Users to Grow a Blog Community

Nurturing Your Users to Grow a Blog Community | Blog Writing for Inbound Marketing | Scoop.it
An excellent blog is more than a traffic-attracting lead-conversion engine.
Making and retaining customers might be your bottom line, but a thriving
blog has a community feel to it. If you treat your blog like a tool for
making money, it will show in your writing and your set-up.
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Use Images in Blog Posts and Get More Engagement

Use Images in Blog Posts and Get More Engagement | Blog Writing for Inbound Marketing | Scoop.it
Images are not only important, as we can see, but they are more important
than ever. Advances in smartphone technology worldwide mean increasing
numbers of consumers can take professional quality photographs at any time.
With the proliferation of portable camera devices have come the rise of
image-centric social networks, notably Instagram and Pinterest, but not
forgetting the mighty Facebook.
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10 Common Blogging Myths You Should Not Believe

10 Common Blogging Myths You Should Not Believe | Blog Writing for Inbound Marketing | Scoop.it
Blogging is one of the best online marketing tactics to gain visibility for
your brand. It is also one of the most lucrative professions to make an
income. For newbie bloggers, however, this profession is still an enigma
which makes it prone to several myths that have no grounds in reality.

This article is their only saving grace. In this article, we will unravel
many ridiculous myths related to blogging that rookies should not pay any
heed. Let’s check them out one-by-one in this list.
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Tools That Make Planning Your 2017 Content Calendar Easy

Tools That Make Planning Your 2017 Content Calendar Easy | Blog Writing for Inbound Marketing | Scoop.it
Now is the perfect time to create your content calendar for 2017. Your
calendar will be your roadmap for the year ahead. You’ll always know where
you are and where you are going. 

Creating your content plan for the year ahead might sound time-consuming.
In the end, however, it will save you time and worry. And here are some
amazing tools that will speed up the process of filling your editorial
calendar. These tools will streamline the process of identifying your
audience, generating ideas, designing your calendar, scheduling your posts,
and boosting your posts via social media. 
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8 Marketing Experts Discuss the Role and Future of Blogging

8 Marketing Experts Discuss the Role and Future of Blogging | Blog Writing for Inbound Marketing | Scoop.it
There’s no doubt that blogging has exploded since ‘web blogs’ first started
appearing on the internet. Blogging has changed the way that many companies
do business. But how exactly is blogging being used by the professionals
and what does the future hold? Eight blogging and marketing experts share
their answers
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Free Blog Post Checklist for Inbound Marketing and SEO

Free Blog Post Checklist for Inbound Marketing and SEO | Blog Writing for Inbound Marketing | Scoop.it
Writing a blog is easy. Writing a blog that attracts readers, satisfies
their needs, and achieves your business objectives, however, can be tricky.

It can be daunting to look at everything that goes into creating a stellar
blog post. Keeping all those plates spinning at the same time can be
challenging.

This blog post checklist is a handy tool that you can use to keep you and
your blog posts focused on the aspects that matter most.

When you use this resource for all of your blog posts, you’ll never have to
worry that you may have forgotten some important activity that you could
have been doing to reach more people, engage more visitors, and inspire
them to take action. You’ll also find useful, easy-to-use tools that will
take the guesswork out of your marketing efforts and deliver results fast.
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Authentic Content: The Key to Reaching the Millennial Audience

Authentic Content: The Key to Reaching the Millennial Audience | Blog Writing for Inbound Marketing | Scoop.it
Not many generations spend as much time online as “millennials”—young
adults who grew up during the rise of the Internet. Because of this,
building brand loyalty online is all about catering to these consumers,
which can be difficult at times since millennials are more accustomed to
ignoring advertisements. Marketing professionals are constantly trying to
figure out what works and what doesn’t to engage millennial audiences, and
the theme that continues to emerge is that authentic content is what drives
brand loyalty among the millennial demographic. So what does that mean for
your content marketing strategy? In short, it means you’ll have to earn the
millennial demographics’ trust by building an authentic, consistent and
natural content strategy that will draw in younger consumers while keeping
them coming back for more.
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How to Reach and Stay in Front of Your Target Audience (Case Study Included)

How to Reach and Stay in Front of Your Target Audience (Case Study Included) | Blog Writing for Inbound Marketing | Scoop.it
To be successful in your marketing efforts, you need to have properly
planned execution. Just creating great content is not enough because that’s
only half of the equation. Many brands struggle with getting their content
in front of the eyes of those who matter. It may be that you are wasting
time and money on pushing content in a non-strategic way, and as a result,
your bottom line will suffer sooner or later.

Effective marketing can only take place when you can define and target a
particular group of consumers. To do this, I have outlined some essential
key steps that will help you get in front of the right target audience.
more...
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See Why Mom Bloggers Are Crushing Social Media Influence

See Why Mom Bloggers Are Crushing Social Media Influence | Blog Writing for Inbound Marketing | Scoop.it
To many, a mommy blogger is someone who blogs about their home-life with
their children. However, the term ‘mommy blogger’ has grown to label almost
every female blogger with a child and has ever written anything on the
topic of parenting – even if this is not the primary focus of their
writing. Some find this term demeaning to mothers that blog while others
embrace this label and own it with a great sense of pride.
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How to Get 10 Weeks of Marketing From 1 Blog Post

How to Get 10 Weeks of Marketing From 1 Blog Post | Blog Writing for Inbound Marketing | Scoop.it
I often refer to blog content as marketing fuel that will continue to
garner traffic and draw in an audience over time – if marketed correctly.
Content should be interesting and relevant to your target audience, and
another crucial element to keep in mind is how you distribute your content.
Far too often, brands miss out on potential readers merely because they
aren’t using the right channels to reach their target, or they aren’t using
the right channels appropriately. 
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Converting Blog Readers into Business Customers

Converting Blog Readers into Business Customers | Blog Writing for Inbound Marketing | Scoop.it
It's more costly to acquire a new customer than to keep one. And - as if
that wasn't reason enough to focus on customer retention via providing an
excellent customer experience and after sales support - consider also that
customers share experiences with their networks, networks that are growing
and becoming increasingly influential thanks to social media. Customers
share both positive and negative experiences, so make your approach to
sales a thoughtful one that puts the customer first.
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How to Promote Your Blog Posts and Grow Traffic

How to Promote Your Blog Posts and Grow Traffic | Blog Writing for Inbound Marketing | Scoop.it
There are many, many ways that you can promote your content. Having a plan
with a checklist makes it easier to do so effectively as part of a routine.
Use the following ideas to formulate a personal step by step plan for
pushing your content. Make it a guide that you can expand on or truncate as
you see fit according to the requirements of your blog posts.
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Optimizing Your Blog Posts for Search Engines

Optimizing Your Blog Posts for Search Engines | Blog Writing for Inbound Marketing | Scoop.it
Blogging gurus and SEO experts spend a lot of energy promoting the idea of
a blog as an SEO strategy. There's an excellent reason for this. It works.
Adding a blog to your business website is like adding a neon sign high
above your shop window. A well-maintained, optimized blog (we'll get to
this) attracts search engines and potential customers.
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