rédaction copywriting
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Rédiger pour le Web: contenu, marketing et performance

Rédiger pour le Web: contenu, marketing et performance | rédaction copywriting | Scoop.it
Rédiger pour le Web suppose aujourd'hui qu'on associe contenu, marketing et performance. On n'écrit pas ce qu'on veut, comme on veut.
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L'article de blog en mode reportage - Écrire Pour le Web

L'article de blog en mode reportage - Écrire Pour le Web | rédaction copywriting | Scoop.it
Le reportage comme format d'article de blog? L'oeuvre du lecteur, la part de l'auteur... Zoom sur la technique et ses avantages.
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The 5 C's of Content Writing

The 5 C's of Content Writing | rédaction copywriting | Scoop.it
The art of understanding you inside of your content writing and marketing for your blogging readers, and how to be better at it!
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La virgule, précieuse alliée ou pire ennemie de l’écrivain ?

La virgule, précieuse alliée ou pire ennemie de l’écrivain ? | rédaction copywriting | Scoop.it
La virgule est indispensable pour fluidifier et faciliter la lecture d'un texte. Mais elle peut aussi devenir la pire ennemie de l’écrivain. Pour en savoir
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What makes a good content writer?

What makes a good content writer? | rédaction copywriting | Scoop.it
Here's a depressing statistic: A Poynter report showed that more than 13,000 newspaper employees were laid off between the span of 2008 and 2012. And even
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How to Create the Habit of Writing | Write to Done

How to Create the Habit of Writing | Write to Done | rédaction copywriting | Scoop.it
If you can create the habit of writing, you've got a wonderful foundation as a writer. Here are the steps that have worked for me...
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How to Develop an Unforgettable Voice in Your Writing

How to Develop an Unforgettable Voice in Your Writing | rédaction copywriting | Scoop.it
Learn some tips to help you strengthen your writing voice.
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12 Writers Who Are Using Google+ in Cool Ways

12 Writers Who Are Using Google+ in Cool Ways | rédaction copywriting | Scoop.it
New to Google+ and not sure what to post? Use these writers and G+ rockstars as inspiration.
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These Landing Page Copywriting "Best Practices" Turned Out To Be Fails

These Landing Page Copywriting "Best Practices" Turned Out To Be Fails | rédaction copywriting | Scoop.it
Sometimes conventional wisdom isn't so wise. Here are three landing page copywriting "best practices" that could be hurting your conversions rates.
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8 habitudes simples pour rester concentré (et écrire efficacement)

8 habitudes simples pour rester concentré (et écrire efficacement) | rédaction copywriting | Scoop.it
Le monde est saturé d’informations, de distractions, de stimuli. Dans ces conditions, comment rester concentré sur votre écriture, qui est une tâche longu
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How to Write Copy that Sells with Ray Edwards — Amy Porterfield

How to Write Copy that Sells with Ray Edwards — Amy Porterfield | rédaction copywriting | Scoop.it
Copywriting is something you MUST learn if you want to start a business or create a second income stream. Copywriting expert, Ray Edwards, shares his tips.
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71 Ideas for Blog Post Titles

71 Ideas for Blog Post Titles | rédaction copywriting | Scoop.it
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7 Awesome Tips For Writing Brilliant Blog Posts [Infographic]

7 Awesome Tips For Writing Brilliant Blog Posts [Infographic] | rédaction copywriting | Scoop.it
What are the key elements of a top-notch blog post? This post, along with the accompanying infographic, breaks down the key elements required in creating compelling, informative content.  
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4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy | rédaction copywriting | Scoop.it
Good copywriters know that real people are behind every click on their landing page. Here are 4 psychological triggers that'll motivate them to take action.
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6 Helpful Hints to Write Better for Business

6 Helpful Hints to Write Better for Business | rédaction copywriting | Scoop.it
Clients make judgments based on the professionalism and quality of your prose. Deliver it clean, clear and concise.
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27 Best Copywriting Formulas: How to Tell a Captivating Story Online

27 Best Copywriting Formulas: How to Tell a Captivating Story Online | rédaction copywriting | Scoop.it
How can you write a social media update that wins readers over every single time? Start with these 27 copywriting formulas. Find a favorite. Repeat.
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Four Absolute Essentials of High-Converting Copy for SaaS and Ecommerce Websites

I want to give you the four absolute essentials of high-converting copy. If you forget everything else that you read, don’t forget these four.
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12 Tips for Strong, Credible Business Writing

Very few people will think of you as a leader if you write like a corporate bureaucrat.
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Why You Don't Have to Write 2,000-Word Articles

Why You Don't Have to Write 2,000-Word Articles | rédaction copywriting | Scoop.it
I write long articles. Most of the time, I’m in the 1k-2k range. I’ve written a few humdingers that clock in at over 4k words.
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Sales Copywriting for Social Media Without Being Too Salesy

Sales Copywriting for Social Media Without Being Too Salesy | rédaction copywriting | Scoop.it
If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.
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9 Awesome Examples of Copywriting Headlines (That You Can Steal!)

9 Awesome Examples of Copywriting Headlines (That You Can Steal!) | rédaction copywriting | Scoop.it
They say that writing the headline is the hardest part of publishing. Some people have even devised specific strategies to make it easier – ranging from fill-in-the-blank templates to waiting until the last minute to whip up something good and creative.
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Comment et pourquoi bien écrire pour le Web ? - Webmarketing & co'm

Comment et pourquoi bien écrire pour le Web ? - Webmarketing & co'm | rédaction copywriting | Scoop.it
Comment et pourquoi bien écrire pour le Web ?
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6 Ways I've Improved My Writing In the Past 6 months You Can Try Today - The Buffer Blog

6 Ways I've Improved My Writing In the Past 6 months You Can Try Today - The Buffer Blog | rédaction copywriting | Scoop.it
In the past six months that I’ve been a Content Crafter at Buffer, I’ve been writing a lot. I’ve also been trying to write regularly on my own blog and for my startup, Exist. That’s a lot of writing.
During this time, I’ve also been experimenting with small changes in my workflow, my writing process and the types of content I produce. The result has been an improvement in my writing and a better understanding of how I work best. Hopefully ...
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