Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes your open rate while 28-39 characters maximizes your click rate. Some industry thought leaders, such as hubspot and MailChimp, recommend restricting your subject lines to 50 characters max. There’s a few theories as to why shorter …
Anyone who’s dipped their toes in the content marketing pool knows that creating content can be incredibly taxing of our creativity. Worth it, but time consuming.
Luckily, there are plenty of strategies and tools for getting new ideas, fleshing out existing ideas and evolving good ideas into awesome ones.
In this post, we’ll walk through tons of different tools and strategies (35+!) to take your ideas further. Read on to learn how to find, validate, research and execute more killer ideas in less time....
Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. In one experiment, retweets alone more than doubled for updates with images compared to those without.
Using images in social media posts is well worth trying with your profiles.
As a small business owner or a one-man marketing team, is this something you can pull off by yourself?
At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting....
This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.
We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
Have you had “update my blog” on your to-do list for awhile now? Are you afraid it will be overwhelming or expensive? Or both?
Here’s some good news: There are eight really simple things you can do to help you be a more efficient blogger and make your blog more effective at bringing in leads. And you can do them all in less than an hour by following the simple steps laid out in our new PDF.Intrigued?...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.