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Rescooped by Camille Nédélec-Lucas from Cogitation Supremacy
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Is Thought Leadership Worth the Extra Effort?

Is Thought Leadership Worth the Extra Effort? | blog | Scoop.it

In the finance sector, we'd say it offers higher risk for higher reward. I would add that it's not a do-we-or-don't-we kind of decision: a lot of the traditional here-is-our-product-now-buy-it messaging simply doesn't work. Companies need to be relevant to their clients in order to be successful. 

 

Erin Nelson at exploreB2B identifies 7 Pros and Cons of content marketing. 


Via Ryan Hines
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What is the Best Blogging Frequency? The Complete Answer - Business 2 Community (blog)

What is the Best Blogging Frequency? The Complete Answer - Business 2 Community (blog) | blog | Scoop.it
What is the Best Blogging Frequency? The Complete Answer
Business 2 Community (blog)
Note that a corporate blog typically plays different roles in a content marketing and broader marketing context as you can read in our corporate blogging guide.
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How to Choose a Blogging Platform

How to Choose a Blogging Platform | blog | Scoop.it
A free white paper reviews the different kinds of blogs, and reviews the most popular blogging tools according to the nine most important criteria for success.

 

Acording to Wikipedia, the term “blog” has been around since 1999. I’ve personally been blogging since 2004. Over the years, I’ve test-driven dozens of blogging platforms, including some social network/blogging hybrids like Tumblr and Posterous. Some of the blogging solutions I’ve used in that time are still around, while some have faded into “web 2.0″ oblivion.


Blogging software has settled down quite a bit, but it can still be daunting to new bloggers. Choosing a blogging platform is one of the first decisions you’ll make (right after deciding whether you should be blogging at all). It’s a choice that can set you up for success or frustration. There are many things to consider when choosing where to blog. All of the major platforms have their particular strengths and weaknesses. Each blogger has his or her own priorities and needs. Finding the best match between them can take a lot of time and energy.


Even those who’ve been blogging for a while need to periodically review their tools to make sure they still make sense. If you started a blog years ago, you might be wondering if there’s a better new solution out there than your current platform. You might wonder if your platform is getting in the way of greater success with your blog. Or you might just be ready for a change. It can be a time consuming process, figuring out what’s available now, and then sorting out if it’s worth making a switch.


Because we’re all about providing helpful advice, we’ve just written a white paper, sponsored by OverBlog, which reviews eight of the most popular blogging platforms across the nine most important criteria for blogging success.


The white paper takes a “start with the end in mind” approach by first clarifying why you want to blog. It looks at the different types of blogs, ranging from personal and hobby blogs to corporate blogging. It reviews a number of free, commercial and “hybrid” blogging platforms according to their strengths and weaknesses in areas like SEO, social integration, customization, cost, and ease of use.


There’s no “perfect” blogging solution out there, but there probably is a best fit solution for you. This white paper is there to take some of the time and effort out of figuring that out.


Check it out at How To Choose a Blogging Platform. We hope you find it useful.

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Rescooped by Camille Nédélec-Lucas from The MarTech Digest
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What’s the ROI of Corporate Blogging?

What’s the ROI of Corporate Blogging? | blog | Scoop.it

The ROI from Corporate Blogging? We get new inquiries for consulting projects daily without any advertising or salespeople. Journalists and bloggers contact us to discuss stories weekly along with conference speaking opportunities. We get regular inquiries about working for our digital marketing agency and inquiries about partnering with other PR, Advertising and Interactive Marketing firms. Those objectives, without getting into the financials – trust me, they’re good, are more than the vast majority of agencies see with blogging efforts.

 

Blogs are a critical part of a content marketing strategy. Blogs can serve as a hub with social networks and media as key channels of distribution in a hub and spoke content marketing approach. Following an editorial calendar that supports audience and business goals, content published on the corporate blog and promoted through social channels will create awareness, interest and invite readers to hunger for more. When companies deliver on the promise of useful, relevant and interesting content, readers can’t wait to see what will be published next. They’ll move beyond readers and often become advocates. 

 

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Debunking Corporate Blogging

I thought I would write a post on why corporate blogs are important, as I am perplexed when I still hear business leaders refer to blogs in distaste. Why is th (Tx 4 sharing!
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Rescooped by Camille Nédélec-Lucas from Public Relations & Social Media Insight
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What do the best corporate blogs do well?

What do the best corporate blogs do well? | blog | Scoop.it

So, corporate blogging is NOT dead. Who’s doing it well? By now, we’ve all heard about the Southwest Airlines and Starbucks blogs of the world.

 

But, what about other larger companies? Those we might not hear about as often–but those who continue to blog month after month. And do so with what appears to be some success (I say “appears” because we can never know for sure how these companies are measuring success with their blogs). Here are five companies that aren’t talked about quite as much when it comes to blogging–and how they’re pulling the right strings when it comes to corporate blogging....


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Jeff Domansky's curator insight, April 7, 2013 3:17 PM

Arik Hanson shares a useful perspective on corporate blogging and what works best.

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How to Drive More Traffic to Your Blog Posts From Social Networks | HJ Rewards

How to Drive More Traffic to Your Blog Posts From Social Networks | HJ Rewards | blog | Scoop.it
?Is your blog optimized for the best visual display when people share your content?
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What You Need to Know About Writing for Blogs - mediabistro.com

What You Need to Know About Writing for Blogs - mediabistro.com | blog | Scoop.it
What You Need to Know About Writing for Blogs
mediabistro.com
There are two general types of blogs: MABs (multi-author blogs) and single-author blogs. Under these categories, blogs branch off even further.
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Rescooped by Camille Nédélec-Lucas from Public Relations & Social Media Insight
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Blogging Best Practices: How to Get More Blog Readers

Blogging Best Practices: How to Get More Blog Readers | blog | Scoop.it

Want to get more blog readers? Follow these easy-to-understand best practices as part of your corporate blogging efforts and you'll be amazed at the results....

 

One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is the easy part, getting it read is what takes skill. Understanding blog post optimization and doing your homework before you write your post can go a long way toward making sure your blog content attracts readers. Sometimes when I say that “writing is the easy part” thing, writers get all bristly (and yes, it’s a word if I say it is), but it’s true.

 

There are lots of people out there writing some terrific stuff, but attracting readers often has nothing to do with how great your writing is. Knowing how to write for the web, which is completely different than other types of writing, knowing how to optimize your posts and understanding the importance of building your networks can make all the difference in the world. And that, my friends, is how you get more blog readers. Let’s talk about why....


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kudosify's curator insight, May 12, 2013 1:24 PM

Great 1 from the writer you can read of this news at http://nairatech.net

Jeff Domansky's curator insight, May 12, 2013 4:58 PM

Practical tips tohlp you attract more blog readers.

Rescooped by Camille Nédélec-Lucas from Leadership and Management
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Why There Are No Qualifications to Serve on a Corporate Board of Directors - Slate Magazine

Why There Are No Qualifications to Serve on a Corporate Board of Directors - Slate Magazine | blog | Scoop.it
Slate Magazine
Why There Are No Qualifications to Serve on a Corporate Board of Directors
Slate Magazine
Now you can imagine a kind of just-so story about corporate boards. A firm would start as a closely held startup.

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Rescooped by Camille Nédélec-Lucas from Social Media, SEO, Mobile, Digital Marketing
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Fortune 500 Bullish on Social Media and Corporate Blogging

Fortune 500 Bullish on Social Media and Corporate Blogging | blog | Scoop.it

Social Media - Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.


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