Blended Gaming - Media, Learning, Community
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Blended Gaming - Media, Learning, Community
The Blended Gaming website will develop a community of youth, adults, parents and teachers who will explore the potential for democratic/civic engagement among future citizens who engage with video gaming and the communities it spawns.
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Portal Game Review

Portal Game Review | Blended Gaming - Media, Learning, Community | Scoop.it
Portal is a first person puzzle plat former released by Valve in October 2007 as part of a bundle called the Orange Box.
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The Problem with Gamification - CRM Magazine

The Problem with Gamification - CRM Magazine | Blended Gaming - Media, Learning, Community | Scoop.it
Four reasons these apps fail and what you can learn from them.

 

Summary...

 

Here are four reasons why poor implementations of gamification will fail:

1. Lack of planning and strategy. Gamification is only effective when it encourages specific behaviors to achieve specific goals. Too many business gamification implementations don't identify success factors and therefore don't incentivize the right behaviors.

2. Bad processes. Game mechanics can motivate people to operate in accordance with specific goals when those goals are well defined. But even if the goals are clear, they might not align with business objectives. Gamifying bad goals can be just as destructive as ignoring goals altogether.

3. Poor design. Poor game design was one of the major reasons Gartner predicted the demise of so many gamification apps before 2014. Expectations for games have never been higher.

4. Unrealistic expectations. Business gamification can be effective when it's directed at a specific audience, supported with specific, effective goals, and built professionally to ensure engagement. But of course it has limitations. It's important to remember that game mechanics are most effective for jump-starting behaviors, not sustaining them. That's because at a certain point, the impact of any game mechanic will begin to fade. When done right, however, by the time the extrinsic motivator has worn thin, users will have recognized the value of the new behavior and continue it based on their own intrinsic motivation.


Via marketingIO
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marketingIO's curator insight, February 25, 2013 8:33 AM

Gamification is not a panacea, rather, a useful tactic that if deployed correctly could drive internal and external audiences.  However, above are four warnings.


  • See the article at www.destinationcrm.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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6 reasons to get on board with gamification

6 reasons to get on board with gamification | Blended Gaming - Media, Learning, Community | Scoop.it
Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.

 

Gamification is transforming business strategies across organizations large and small. It sounds like child's play, but getting it right takes work.  Here's why gaming is worth the time and expense:

1. Games boost intelligence.

2. Games make annual evaluations better for both bosses and employees.

3. Games engage millennials.

4. Games succeed when they give players a higher purpose.

5. You won't believe how much work they'll put into a game.

6. Games boost performance.


Via marketingIO
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Pi Wen Looi, PhD.'s curator insight, March 4, 2014 2:04 PM

Gamification will increase how much your employees retain what they learn. 

Ziga Novak's curator insight, March 23, 2015 5:18 PM

A good example of how you can modify a simple game (like Monopoly) and use it for a very serious purpose. 

Alfonso Gonzalez's curator insight, August 6, 2015 4:49 PM

This is a post targeted towards the transmission of knowledge to a particular audience, in this case employees. But let's take this one step further...

 

What is the goal of your content marketing strategy? To educate, to transmit knowledge, to be perceived as the thought leader. We encourage you to read this post and take the lessons learned and apply it to your own "teaching methods" otherwise known as content distribution.

 

Gamification: one of the great underutilized B2B tactics out there.  In fact, the greatest underutilized B2B tactics in no particular order:

-Gamification

-Contests

-Loyalty Programs

-Referral Programs

-Slideshare

 

See the article at www.ragan.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
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What’s the Difference Between Games and Gamification?

What’s the Difference Between Games and Gamification? | Blended Gaming - Media, Learning, Community | Scoop.it

Perhaps the best way to think about games in education is not to automatically call everything that looks like fun a “learning game.” Lumping all digital game approaches together makes no more sense than a toddler’s inclination to call every four-legged animal a “doggie.”

Game interest is definitely on the upswing in K-12 and higher education. It seems almost cyclical: every several years, almost in sync with the acceptance of new technologies (such as multimedia CD-ROM, then online, then mobile), there’s a surge of activity with games in education.


Via Kim Flintoff
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8 steps to avoid gamification failure

8 steps to avoid gamification failure | Blended Gaming - Media, Learning, Community | Scoop.it

Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.

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Matmi's curator insight, January 18, 2013 10:24 AM

Gamification strategies are being introduced by every industry and sector you can think of including healthcare and education. These are some great tips  on how to avoid gamifcation failure - Matmi have been providing some great gamified solutions to many brands - get in touch to see how we can help your brand - HK

Ryan Steil's curator insight, February 24, 2013 10:23 AM

Steps to avoid - but also a good reminder of what is required.