RIM (Research in motion) Founded by Mike Lazaridis in 1984. In 1999 RIM came out with their first device called the BlackBerry 850 pager. It looked kind of like a newer blackberry curve except with a tiny screen and really fat. It was named the “Blackberry” 850 pager because the keys had a resemblance to a blackberry. This device could receive push email. This set the name for future products from RIM and in 2013 it became the company’s name. BlackBerry 957 was RIM’s first smart phone. BlackBerry OS continued to increase in functionality, while the incorporation of encryption and S/MIME support helped BlackBerry devices gain usage by governments and businesses witch made them “The business phone”. BlackBerry Pearl 8100 was the first BlackBerry phone to have a camera. The introduction of the Pearl series was really successful, as was the Curve 8300 series and Bold 9000. Carriers quickly added the BlackBerry phones to their list. These phones got the attention of work people and personal use globally.
Before the iPhone came out in 2007 there wasn’t much competition. Having a powerful mobile browser, a new touch screen interface, strong multimedia capabilities and an application storefront with many mobile apps, the iPhone was referred to as a "BlackBerry Killer" by some in the media. Since BlackBerry was losing consumers they decided to make their own touch screen phone. It was called the BlackBerry Storm. The Storm sold pretty good but suffered from poor reviews and poor customer satisfaction. IPhone and Google Android got bigger and more popular in the United States. Witch didn’t help BlackBerry, as of December 1, 2012; the company had 79 million BlackBerry users globally with only 9 million remaining in the United States.
BlackBerrys growth was still getting higher but it was hard to compete with the iPhone and Android phones. On September 27, 2010, RIM announced the rumored BlackBerry PlayBook tablet. The BlackBerry PlayBook was officially released to Americans and Canadians on April 19, 2011. It was getting hate because it felt rushed and just was no match for the ipad. Despite the not so good PlayBook, the company moved forwards with plans to release phones based upon the modern QNX operating system on the tablet. The task proved to be harder than expected, the company delayed the launch in December 2011 to sometime in 2012. Slowing growth prompted the company to undertake a layoff of 2000 employees in the summer of 2011.
On January 22, 2012, Mike Lazaridis and Jim Balsillie resigned as the CEOs of BlackBerry, handing the reigns over to executive, Thorsten Heins. Heins had a great plan to reconstruct the company, including announcing plans to lay off 5,000 employees, replacing numerous executives and delaying the new QNX based operating system for phones ("BlackBerry 10") a second time into January 2013. In January 2013, the new BlackBerry 10 platform was launched, announcing the BlackBerry Z10 and Q10 smartphones in the process. The company changed its name from "Research In Motion" to "BlackBerry" officially. The z10 and q10 are blackberrys last chance to staying alive. Can Thorsten Heins bring BlackBerry up to the top?
Research in Motion was founded in 1984 by Mike Lazaridis; he named the company in reference to the term "poetry in motion", which he had recently encountered in a football-related article in a newspaper.
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