Just as a campfire feeds off random wind gusts, well-prepared people and organizations can benefit from volatility and chance events, risk researcher and former derivatives trader Taleb argues. But more often, he says, ...
35 Brilliant Insights From Nassim Taleb Business Insider Taleb's Facebook — which boasts 33,000+ followers — is truly a must-like for anyone interested in success, failure, Brooklyn, the modern condition, philosophy, the sordid state of journalism,...
Here are two methods that are particularly effective at accomplishing this objective - and one that isn't.
Method 1: Highlight the Potential Loss of Not Opening (Loss Aversion)
Amos Tversky and Daniel Kahneman demonstrated people's strong preference to avoiding loss rather than seeking gains. This simple insight earned Kahneman the Nobel Prize in 2002. An important feature of loss aversion is phrasing, [but] as with anything, a respectful approach should be used. Bottom line: using loss aversion to get opens should be subtle and relevant to the recipient and the email's content. If you come on too strong, you risk ruining the long-term relationship.
Method 2: Use a Name (the Cocktail Party Effect)
Déjà vu? The use of a name is not only effective for grabbing someone's attention from the other emails filling the inbox, it can also be used to get an open. The first part of the "cocktail party effect" is the sudden reallocation of attention when an emotionally salient word, especially the person's name, is spoken or written. This method requires creativity. An effective subject line might be "Hey NAME, we clipped this for you."
Method 3: Use Humor (Note: This Method Doesn't Always Work)
A common misconception bordering on cliché is that humor somehow makes advertising, marketing, and even education more effective. The fact that its use in driving action is not as effective as many marketers have grown to believe should cause you to think twice about using humor as a crutch.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.