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Black Sheep Strategy- Social Media
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | Black Sheep Strategy- Social Media | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


Via Martin Gysler
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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Black Sheep Strategy- Social Media | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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Boost Your Likes by Creating a Facebook Giveaway Using WordPress

Boost Your Likes by Creating a Facebook Giveaway Using WordPress | Black Sheep Strategy- Social Media | Scoop.it

As a lot of you know that we recently launched a new site List25 last month. We have been doing a lot of social media promotions for it, and in one month you can see that the site’s facebook like count is already surpassing 27,000. Yes that is pretty insane. One of the things we did to give this site a boost start on facebook was creating a facebook giveaway campaign. For which you see the ad in the sidebar of WPBeginner. In this article, we will show you how you can boost your likes by creating a facebook giveaway campaign using WordPress. This will get very interesting in terms of results, so read along.

 

Note: Intermediate level of technical know how of WordPress and CSS is required for this tutorial. We tried to make it as clear as possible for everyone to follow.

 

How does this Giveaway work?


Via Martin Gysler, Khaled El Ahmad
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16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | Black Sheep Strategy- Social Media | Scoop.it
Experts sound off....

 

"What are the biggest mistakes that you find small business leaders make when using social media?"

 

Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.

 

Here are the most common complaints.

 

Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U


Via Martin Gysler, Khaled El Ahmad
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Black Sheep Strategy- Social Media | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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Direct From Google: How To Build A Quality Website In 2012

Direct From Google: How To Build A Quality Website In 2012 | Black Sheep Strategy- Social Media | Scoop.it

I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.

 

Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.

 

It’s about what you SHOULD BE doing.

 

I am sure we all can agree that Google’s ultimate goal is to help people find the most relevant and highest quality sites in Google’s search results (whether they are any good at it is not the question). They are not putting out all these updates just to mess with you...


Via Martin Gysler
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Martin Gysler's comment, December 7, 2011 2:20 PM
Thanks, I'm glad, that you like it! The RSS plugin works also on wordpress.com? I have tried to install some plugins several months ago but without success... ;-( Yes, I posted it manually to test Billboards.
Tom George's comment, December 7, 2011 3:01 PM
No worries Martin perhaps I can eventually set us an RSS myself to import your feed, but for now you can always post occasionally when you like curation is very quick, and also feel free to submit any articles you write as a guest post.
Martin Gysler's comment, December 7, 2011 6:41 PM
OK, thank you Tom. I will do so during the next few weeks and then we can decide how we will proceed. A great day.