Black Sheep Strategy- Social Media
12
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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Top 50 Branded Facebook Fan Pages

Top 50 Branded Facebook Fan Pages | Black Sheep Strategy- Social Media | Scoop.it
Pages for Target and Hello Kitty led the charge for growth of the 50 largest branded Facebook fan pages in May of this year. Both brands grew over 10%, while the average growth was a very modest 3%.
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20 Essentials to Power-Up Your Social Media Strategy

20 Essentials to Power-Up Your Social Media Strategy | Black Sheep Strategy- Social Media | Scoop.it
Starting off on something as small as a social media contest or a marketing plan supported by a content calendar across a period we take everything into consideration.
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Step-By-Step Guide to Moderating Comments on Facebook Timeline

Step-By-Step Guide to Moderating Comments on Facebook Timeline | Black Sheep Strategy- Social Media | Scoop.it
By Lisa Barnett and Tia Fisher If you're the administrator of a Facebook Page, you’ve had a while now to get used to the changes imposed by Facebook with the introduction of the timeline.
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How to Increase EdgeRank - Facebook Marketing Essential . . .

How to Increase EdgeRank - Facebook Marketing Essential . . . | Black Sheep Strategy- Social Media | Scoop.it

Once a day on Facebook is no longer enough - the avearge shelf-life of an FB update is now only 3.2 hours! However, help and advice is at hand from SocialFresh . . .


Via David Blundell, Khaled El Ahmad
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5 Most Essential Facebook Marketing Metrics

5 Most Essential Facebook Marketing Metrics | Black Sheep Strategy- Social Media | Scoop.it

Here are five simple, but oh-so-useful social media metrics you should be measuring right now.


Via Genevieve Lachance
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Offer Discounts, Bonuses and Special Deals To Your Facebook Fans: Facebook Offers Are Here

Robin Good: Facebook Offers is a new service from Facebook which allows Page owners to publish unique offers and discounts to their readers. 

 

Facebook Offers makes it in fact possible for anyone who “likes” a business or brand on Facebook to receive special deals. 

 

How it works

1) A Business Page can post Offers to their page just like they would any status update and the Offer will appear in the follower’s news feed.

 

2) Offers images are 90 pixels by 90 pixels.
Headline text allows 90 characters.
Terms and conditions text allows 900 characters.

 

3) You have to set an expiry date.

 

4) You can see how many people have claimed your Offer below the offer’s headline and you can choose to target your Offer’s audience by country and language.

 

5) To Claim Offers when people see your Offer in their news feeds or on your Page, they’ll need to follow these steps to claim and redeem your Offer:

Click Get Offer to see details. Then they Click Claim Offer to have the offer sent to their email address associated with their Facebook account.

 

Read more: http://vasimpleservices.com/facebook-offers-how-it-works ;

 

Facebook offers are free to use for Page owners.

 

Facebook Offers is not yet available for everyone but you can submit your request to access this new service here: https://www.facebook.com/help/contact_us.php?id=367554259954235 

(Via Flavian Mihai and Genevieve Lachance) 


Via Robin Good
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6 Tips On How to Respond to Negative Feedback on Social Media

6 Tips On How to Respond to Negative Feedback on Social Media | Black Sheep Strategy- Social Media | Scoop.it

OH NO! There's a negative post lurking on your social media account and you got to act. Do you make like an ostrich and put your head in the sand or go for an early coffee break and hope it will go away? Here's some very sensible tips from AskAaron on the right way to go about it . . .


Via David Blundell, Khaled El Ahmad
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An Average Day on Facebook [Infographic]

An Average Day on Facebook [Infographic] | Black Sheep Strategy- Social Media | Scoop.it
Who is an average Facebook user and how do his activities on Facebook look like?
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