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Black Sheep Strategy- Social Media
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | Black Sheep Strategy- Social Media | Scoop.it
Experts sound off....

 

"What are the biggest mistakes that you find small business leaders make when using social media?"

 

Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.

 

Here are the most common complaints.

 

Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U


Via Martin Gysler, Khaled El Ahmad
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Black Sheep Strategy- Social Media | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
Rescooped by Jean Cruz from SOCIAL MEDIA, what we think about!
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10 Ways to Get More ReTweets

10 Ways to Get More ReTweets | Black Sheep Strategy- Social Media | Scoop.it

Do you want more Twitter traffic? Well who doesn’t. One of the best ways to get more Twitter traffic is to get more retweets… but you already know that.

 

But do you know how to get more retweets? Other than the basic things like write great content or add Twitter buttons to your website there has to be advanced ways to get more retweets, right?

 

Well there is! Here are 10 ways to get more retweets:...


Via Martin Gysler
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Black Sheep Strategy- Social Media | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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How To Find Royalty Free Images That Haven’t Been Overused

How To Find Royalty Free Images That Haven’t Been Overused | Black Sheep Strategy- Social Media | Scoop.it

I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler]

 

“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”


Images allow you to express what words can’t.

 

They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real.

 

There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality.

 

It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient.

 

Read more: http://bit.ly/Af9ZXX


Via Martin Gysler
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Martin Gysler's comment, February 9, 2012 3:44 PM
Great Katipsoi, I'm glad that you can use this information to improve your page.
Martin (Marty) Smith's comment, February 11, 2012 10:32 PM
So helpful and something that is a daily struggle o THANKS. Marty
Mike Ellsworth's comment, February 12, 2012 1:10 PM
Marty, thanks for the comment.

I just found another great way to search for Creative Commons images: http://search.creativecommons.org/

It automates a CC search on Google Images, Flickr and more. Wow!