Black Sheep Strategy- Social Media
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Black Sheep Strategy- Social Media
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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10 Fundamental Tips for Social Media Community Managers

10 Fundamental Tips for Social Media Community Managers | Black Sheep Strategy- Social Media | Scoop.it
Read 10 tips new community managers should use to ensure they maintain a good balance between internal and external responsibilities.
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Does Timeline Work For Facebook Business Pages?

Does Timeline Work For Facebook Business Pages? | Black Sheep Strategy- Social Media | Scoop.it
Ever since Facebook announced the new timeline profile at f8, people have been asking when business pages will get the same treatment. Should they? What will it look like? And when is it coming?
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The Top Ten Social Media Lessons of 2011

The Top Ten Social Media Lessons of 2011 | Black Sheep Strategy- Social Media | Scoop.it

As the holiday season prepares to give way to the New Year’s Eve and the end of 2011, the annual influx of year-end lists is about to begin in earnest. Top photos, top news stories, top Kardashian marriages… the lists are on their way. Lest anyone say that social media is any different, here for your consideration, in no particular order, are my Top Social Media Lessons of 2011 – part one today, and part two tomorrow.

 

Lesson #1: There is a significant amount of social network fatigue.

Google+. Quora. Empire Avenue. Chime.in. Unthink. It seemed in 2011 like there was a new or “hot” social network every month – and watching the social media in-crowd rush to adopt was a sometimes comical diversion. There was certainly an element of “shiny object syndrome” at play in the social media world...


Via Martin Gysler
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Chuck Bartok's comment, December 24, 2011 12:06 PM
I agree Martin, however we are finding that each of the venues seem to gravitate to somewhat different Demographics and show different response to engagement. A business should spend time with testing and focus on the venues most productive.
You do not HAVE to be Everywhere.
Just be where your Market is!
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How to Strategically Dominate the Facebook News Feed

How to Strategically Dominate the Facebook News Feed | Black Sheep Strategy- Social Media | Scoop.it
Facebook engagement, is the secret sauce for Facebook marketing. It’s how big brands stay top-of-mind with prospects. And when people start interacting with your Page daily, you amplify your reach through the real-time Ticker.

 

To drive continuous engagement, you need to make regular and compelling appearances in your fans’ News Feeds. Here are 3 ways to get the ball rolling:


Via Level343
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3 Ways to Use YouTube to Drive Traffic to Your Website

3 Ways to Use YouTube to Drive Traffic to Your Website | Black Sheep Strategy- Social Media | Scoop.it
Are you wondering how to get people from YouTube to your website?

Are you looking for ideas to move people from watchers to clickers?
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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | Black Sheep Strategy- Social Media | Scoop.it
What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates.
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The Checklist All Facebook Pages Absolutely Must Have

The Checklist All Facebook Pages Absolutely Must Have | Black Sheep Strategy- Social Media | Scoop.it
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist.
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7 Tips and Marketing Strategies for the New Facebook Fan Pages

7 Tips and Marketing Strategies for the New Facebook Fan Pages | Black Sheep Strategy- Social Media | Scoop.it
Unless you've been under a rock like the guy in the Geico commercial, then you have probably noticed that a lot of changes have been happening on Facebook, particular to the fan pages and the groups.
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Facebook Posting Cheat Sheet

Facebook Posting Cheat Sheet | Black Sheep Strategy- Social Media | Scoop.it

Have you ever shared a piece of content that you thought was very valuable, yet nobody responded?
 

How we share content is as important as what we share.
 

Here is a compiled cheat sheet for you to help you come up with new ideas for content, as well as creative ways you can share content.

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Direct From Google: How To Build A Quality Website In 2012

Direct From Google: How To Build A Quality Website In 2012 | Black Sheep Strategy- Social Media | Scoop.it

I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.

 

Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.

 

It’s about what you SHOULD BE doing.

 

I am sure we all can agree that Google’s ultimate goal is to help people find the most relevant and highest quality sites in Google’s search results (whether they are any good at it is not the question). They are not putting out all these updates just to mess with you...


Via Martin Gysler
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Martin Gysler's comment, December 7, 2011 2:20 PM
Thanks, I'm glad, that you like it! The RSS plugin works also on wordpress.com? I have tried to install some plugins several months ago but without success... ;-( Yes, I posted it manually to test Billboards.
Tom George's comment, December 7, 2011 3:01 PM
No worries Martin perhaps I can eventually set us an RSS myself to import your feed, but for now you can always post occasionally when you like curation is very quick, and also feel free to submit any articles you write as a guest post.
Martin Gysler's comment, December 7, 2011 6:41 PM
OK, thank you Tom. I will do so during the next few weeks and then we can decide how we will proceed. A great day.
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7 Tips for Designing a Successful Photo Contest

7 Tips for Designing a Successful Photo Contest | Black Sheep Strategy- Social Media | Scoop.it
Running a photo contest is one of the easiest and most effective ways to achieve engagement within your community. Here are seven things to consider as you get started.
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The new rules of the marketing game

The new rules of the marketing game | Black Sheep Strategy- Social Media | Scoop.it
There are enough challenges to surmount when it comes to marketing in this digital age. And marketers seem to be struggling to keep pace, says this study by the Global Business Service division of IBM.
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YouTube Analytics

YouTube Analytics | Black Sheep Strategy- Social Media | Scoop.it

YouTube Releases YouTube Analytics: YouTube Analytics now gives you a quick overview and more detailed reports for tracking your audience building and retention statistics


Via maxOz, ABroaderView
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Martin (Marty) Smith's comment, December 5, 2011 10:06 PM
You have the most amazing eye for Infographics. Amazing. Trained as a designer or painter? You are welcome and keep finding these cool ways to understand the world. I just engaged Column Five to create an Infographic for me (for Story Of Cancer). Marty
maxOz's comment, December 5, 2011 11:50 PM
Thanks Stephen for scoop x
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12 Google+ Marketing Tips From the Pros

12 Google+ Marketing Tips From the Pros | Black Sheep Strategy- Social Media | Scoop.it
Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You've come to the right place.
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Answers to 31 Social Media Questions You're Too Shy to Ask

Answers to 31 Social Media Questions You're Too Shy to Ask | Black Sheep Strategy- Social Media | Scoop.it
Learn the answers to 31 social media questions you were too embarrassed to ask.
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4 Ways to Optimize Your Facebook Page | Social Media Today

4 Ways to Optimize Your Facebook Page | Social Media Today | Black Sheep Strategy- Social Media | Scoop.it

Is your Facebook fan page supercharged and utilizing its full marketing super powers? Maybe you’ve gotten so bombarded with “social media best practices,” you’ve taken a break from your Facebook efforts altogether. We don’t blame you, (although we don’t encourage that anti “social” media behavior), but your business can’t afford not to use this flourishing marketing platform. So stop your Facebook frenzy, press the pause button on your optimization overload, and tune into our 5 simple ways to optimize, or rather, help people find your Facebook business page and become avid fans.

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Why Google+ Will Become a Social Media Powerhouse

Why Google+ Will Become a Social Media Powerhouse | Black Sheep Strategy- Social Media | Scoop.it
In this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies.
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What is Pinterest? And should your brand climb aboard? | Articles

What is Pinterest? And should your brand climb aboard? | Articles | Black Sheep Strategy- Social Media | Scoop.it

"The social media site is a sort of reverse Twitter; most messaging is done with images, and text is secondary. It could be a great communication tool, some say."

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Boost Your Likes by Creating a Facebook Giveaway Using WordPress

Boost Your Likes by Creating a Facebook Giveaway Using WordPress | Black Sheep Strategy- Social Media | Scoop.it

As a lot of you know that we recently launched a new site List25 last month. We have been doing a lot of social media promotions for it, and in one month you can see that the site’s facebook like count is already surpassing 27,000. Yes that is pretty insane. One of the things we did to give this site a boost start on facebook was creating a facebook giveaway campaign. For which you see the ad in the sidebar of WPBeginner. In this article, we will show you how you can boost your likes by creating a facebook giveaway campaign using WordPress. This will get very interesting in terms of results, so read along.

 

Note: Intermediate level of technical know how of WordPress and CSS is required for this tutorial. We tried to make it as clear as possible for everyone to follow.

 

How does this Giveaway work?


Via Martin Gysler, Khaled El Ahmad
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Facebook Groups Vs Pages: The Definitive Guide

Facebook Groups Vs Pages: The Definitive Guide | Black Sheep Strategy- Social Media | Scoop.it
Over the past couple years the Facebook Pages and Groups products have moved closer together, forcing marketers to ask themselves: which one should they use?
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Case Study: How Did Humphry Slocombe Get 300,000 Twitter Followers? / Flowtown (@flowtown)

Case Study: How Did Humphry Slocombe Get 300,000 Twitter Followers? / Flowtown (@flowtown) | Black Sheep Strategy- Social Media | Scoop.it
Source You might not know what Humphry Slocombe is. But its 311,982 Twitter followers do, and you should, too.
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Natural Evolution of a Web Community (& how to beat it) | Outspoken Media

Natural Evolution of a Web Community (& how to beat it) | Outspoken Media | Black Sheep Strategy- Social Media | Scoop.it

The typical evolution of a Web community and how we can beat it.

 7 Different solutions to maintain the engagement within your online community

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Exclusive Infographic: 64 Ways to Improve Your Twitter Marketing

Exclusive Infographic: 64 Ways to Improve Your Twitter Marketing | Black Sheep Strategy- Social Media | Scoop.it
Click the infographic below for an enlarged version you can print out and use as a checklist. Cross off items once you’ve done them.

Via roberto toppi, Jose H. Flores, ABroaderView
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How Google Influences our Daily Activities | Infographic

How Google Influences our Daily Activities | Infographic | Black Sheep Strategy- Social Media | Scoop.it
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Going Viral Visualized [INFOGRAPHIC]

Going Viral Visualized [INFOGRAPHIC] | Black Sheep Strategy- Social Media | Scoop.it
Ever wonder the secret to your favorite viral videos? Check out the magic of Internet memes in this handy infographic.
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