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Black Sheep Strategy- Social Media
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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Be Better at Twitter: The Definitive, Data-Driven Guide

Be Better at Twitter: The Definitive, Data-Driven Guide | Black Sheep Strategy- Social Media | Scoop.it

A study based on 43,000 responses to Tweets found precisely what people like -- and loathe -- about twitter posts.


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Want Facebook Business Results? Get Off of Facebook!

Want Facebook Business Results? Get Off of Facebook! | Black Sheep Strategy- Social Media | Scoop.it

Have you ever thought that maybe your answers might be outside of Facebook versus within your Facebook fan page? If you are not seeing the desired results on Facebook, I challenge you to spend a few days outside of Facebook.

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What Does A Facebook Like Mean?

What Does A Facebook Like Mean? | Black Sheep Strategy- Social Media | Scoop.it
Consumers and marketers have vastly different perceptions of and expectations about Facebook likes, which presents a problem for marketers who are slow to move, but an opportunity for those who pounce on it, according to a survey by the CMO Council...
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How to Create a Perfect Social Media Team

How to Create a Perfect Social Media Team | Black Sheep Strategy- Social Media | Scoop.it
Social media can seem overwhelming.  Let’s face it, if you are running a business, you are really busy running the business, right?  Have you ever thought, “I just want someone else to do it for me!
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Facebook Timeline and What Marketers Need to Know

Facebook Timeline and What Marketers Need to Know | Black Sheep Strategy- Social Media | Scoop.it

Are you wondering how Facebook’s Timeline will impact your business and marketing?
 

Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.
 

However, given Facebook’s history with design changes and how changes of this sort first get released to users and later on get applied to brands, it’s likely that Timeline is on the horizon for business pages as well.
 

This article will explore what the timeline means for marketers.

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Pro’s And Con’s And 6 Principles About Content Curation

Pro’s And Con’s And 6 Principles About Content Curation | Black Sheep Strategy- Social Media | Scoop.it

Curation can be done well, and it can be done poorly. Generally, when it’s done well, someone with a unique slant on a topic selects content of particular value and spends time putting that content in perspective. It feels insightful, and valuable.

 

At its most basic, it’s when you find a hidden gem of interesting content on a specific topic for a certain person, and you send it to them, with a note.

 

Ryan Skinner gives his six key recommendations:

 

1) As narrow as possible:

If you’re one guy with one hour a week, you can’t curate a good newsletter about cloud technology. The less resources you have at your disposal, the narrower should be your topic, your focus and your audience.

 

2) More than a link:

This is the era of frictionless sharing, goddammit. Friction is a demonstration of care. Anyone can send a link. If you’re going to curate and share, add something. Some insight. Commentary. But no more than necessary.

 

3) Slap asses:

If you’re going to curate someone’s content, you owe it to yourself and to them to be open about it. Preferably, it’s someone you follow and share comments with. And be sure to give them credit.

 

4) Give away the reins:

To whatever extent possible, allow the people you’re curating for, to influence contents in the future. The likes of Reddit have made this idea their raison d’etre. There’s a reason for that.

 

5) Keep it 50/50:

For every time you curate one story, you should create and publish another. That means your email newsletter would be 50% own content and 50% others’ content.

 

6) If you doubt, don’t:

We’re all overloaded with content. If you have even a moment’s doubt about sharing a piece of content, don’t do it. Better to wait for the right one than more or less spam someone.

 

Read the full article: http://www.velocitypartners.co.uk/2012/01/18/get-to-terms-with-content-curation-pros-and-cons-and-6-principles/ 

 

[Originally scooped and curated by Robin Good - further editing by Giuseppe Mauriello]


Via Robin Good, Giuseppe Mauriello
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How to Incorporate a Custom Facebook Page Tab to Your SM Strategy | Social Media Today

How to Incorporate a Custom Facebook Page Tab to Your SM Strategy | Social Media Today | Black Sheep Strategy- Social Media | Scoop.it
Facebook has come a long way from the closed social network that started at Harvard in 2004. Presently at 800 million users, recent projections are predicting 1 billion members by August. Facebook is also growing beyond membership numbers.
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The 7 Deadly Sins Of Content Promotion

The 7 Deadly Sins Of Content Promotion | Black Sheep Strategy- Social Media | Scoop.it

Content promotion is a very popular tool in a social media marketer’s tool kit. A successful promotion can bring exposure and links at a low price: that low cost and high return is what’s driving a lot of companies to get involved.

Unfortunately, companies are jumping in without learning how to promote content the right way.

It might seem as simple as submitting and then forgetting, but there is a lot more involved. Starting with the basics, here are the 7 sins of promotion that companies committ, which negatively affect their marketing efforts.

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[Infographic] How to Get More Clicks on Twitter

[Infographic] How to Get More Clicks on Twitter | Black Sheep Strategy- Social Media | Scoop.it
I've often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers.

Via Khaled El Ahmad
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Top 10 Small Budget Facebook Pages For 2011

Top 10 Small Budget Facebook Pages For 2011 | Black Sheep Strategy- Social Media | Scoop.it

Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!
 

More than 1400 nominations came in from our contest.
 

Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
 

None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011:

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5 Tips For Choosing A Prize For Your Facebook Giveaway

5 Tips For Choosing A Prize For Your Facebook Giveaway | Black Sheep Strategy- Social Media | Scoop.it
Here are five tips for choosing a prize for your next Facebook giveaway.
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23+ Essential Facebook Page Applications to Improve Fans Engagement

23+ Essential Facebook Page Applications to Improve Fans Engagement | Black Sheep Strategy- Social Media | Scoop.it
Improve fans engagement and enhance your Facebook Page in year 2012 with these cost-effective facebook applications! A total of 23++ facebook apps to rock your Page!
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Facebook Timeline vs. Old Profiles

Facebook Timeline vs. Old Profiles | Black Sheep Strategy- Social Media | Scoop.it
Eye tracking studies on old and new Facebook, MySpace and Twitter profiles reveal the differences in how they are viewed.
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Google Real-Time Insight Finder

A video to show how you can use Google's Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a windo...

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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | Black Sheep Strategy- Social Media | Scoop.it
CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.
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6 Tips On How to Respond to Negative Feedback on Social Media

6 Tips On How to Respond to Negative Feedback on Social Media | Black Sheep Strategy- Social Media | Scoop.it

OH NO! There's a negative post lurking on your social media account and you got to act. Do you make like an ostrich and put your head in the sand or go for an early coffee break and hope it will go away? Here's some very sensible tips from AskAaron on the right way to go about it . . .


Via David Blundell, Khaled El Ahmad
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The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Black Sheep Strategy- Social Media | Scoop.it
Learn how to create social media share and follow buttons, and how to use them to help your inbound marketing.
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How to Increase EdgeRank - Facebook Marketing Essential . . .

How to Increase EdgeRank - Facebook Marketing Essential . . . | Black Sheep Strategy- Social Media | Scoop.it

Once a day on Facebook is no longer enough - the avearge shelf-life of an FB update is now only 3.2 hours! However, help and advice is at hand from SocialFresh . . .


Via David Blundell, Khaled El Ahmad
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Everything You Need to Know About Pinterest

Everything You Need to Know About Pinterest | Black Sheep Strategy- Social Media | Scoop.it

Pinterest is a social bookmarking tool used to “pin” images found around the Web into categorized collections, or boards. Think of it like an interactive, shareable scrapbook. Like any good social network, you can follow other users, share their content, make comments, and tag users. Similar to a Twitter stream, you get real-time updates of what the people you follow are pinning. You can also easily share your pins on Facebook and Twitter.

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How To Never Run Out of Social Media Content

How To Never Run Out of Social Media Content | Black Sheep Strategy- Social Media | Scoop.it

Given the spontaneity of social media, it may be surprising to hear you should be planning out your social media posts well in advance.

 

Some benefits to planning your social posts:
- Frequent/consistent updates. There will be no excuse for going days at a time     without any updates.

- Cohesive tone & messaging. This is especially important if you have multiple team members posting updates.

- Have a purpose. Instead of just trying to update X number of times per day on each social network, an editorial calendar ensures you’re not posting “just because.”

- Variety. Categorizing your posts by content type will help you see if you’re providing your audience with a good mix of content.


Via Level343
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How to Turn Complaints Into Compliments & Compliments Into Brand Advocates

How to Turn Complaints Into Compliments & Compliments Into Brand Advocates | Black Sheep Strategy- Social Media | Scoop.it
This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates.
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The Ultimate News Resource Guide to Social Marketing

The Ultimate News Resource Guide to Social Marketing | Black Sheep Strategy- Social Media | Scoop.it

As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.

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How to Virally Grow Your Facebook Fan Page

How to Virally Grow Your Facebook Fan Page | Black Sheep Strategy- Social Media | Scoop.it
Facebook introduced the "People Talking about This" metric a few months ago.Initially, many were skeptical of how useful it would be.As it turns out, it's actually one of the best metrics you can use to gauge your Facebook marketing.This one number...
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4 Steps to Create a Social Listening Strategy

4 Steps to Create a Social Listening Strategy | Black Sheep Strategy- Social Media | Scoop.it
Is your business thinking about social analytics?

The first step when considering social analytics is to establish a listening strategy.
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