Have you ever thought that maybe your answers might be outside of Facebook versus within your Facebook fan page? If you are not seeing the desired results on Facebook, I challenge you to spend a few days outside of Facebook.
Consumers and marketers have vastly different perceptions of and expectations about Facebook likes, which presents a problem for marketers who are slow to move, but an opportunity for those who pounce on it, according to a survey by the CMO Council...
Are you wondering how Facebook’s Timeline will impact your business and marketing?
Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.
However, given Facebook’s history with design changes and how changes of this sort first get released to users and later on get applied to brands, it’s likely that Timeline is on the horizon for business pages as well.
This article will explore what the timeline means for marketers.
Curation can be done well, and it can be done poorly. Generally, when it’s done well, someone with a unique slant on a topic selects content of particular value and spends time putting that content in perspective. It feels insightful, and valuable.
At its most basic, it’s when you find a hidden gem of interesting content on a specific topic for a certain person, and you send it to them, with a note.
Ryan Skinner gives his six key recommendations:
1) As narrow as possible:
If you’re one guy with one hour a week, you can’t curate a good newsletter about cloud technology. The less resources you have at your disposal, the narrower should be your topic, your focus and your audience.
2) More than a link:
This is the era of frictionless sharing, goddammit. Friction is a demonstration of care. Anyone can send a link. If you’re going to curate and share, add something. Some insight. Commentary. But no more than necessary.
3) Slap asses:
If you’re going to curate someone’s content, you owe it to yourself and to them to be open about it. Preferably, it’s someone you follow and share comments with. And be sure to give them credit.
4) Give away the reins:
To whatever extent possible, allow the people you’re curating for, to influence contents in the future. The likes of Reddit have made this idea their raison d’etre. There’s a reason for that.
5) Keep it 50/50:
For every time you curate one story, you should create and publish another. That means your email newsletter would be 50% own content and 50% others’ content.
6) If you doubt, don’t:
We’re all overloaded with content. If you have even a moment’s doubt about sharing a piece of content, don’t do it. Better to wait for the right one than more or less spam someone.
Facebook has come a long way from the closed social network that started at Harvard in 2004. Presently at 800 million users, recent projections are predicting 1 billion members by August. Facebook is also growing beyond membership numbers.
Content promotion is a very popular tool in a social media marketer’s tool kit. A successful promotion can bring exposure and links at a low price: that low cost and high return is what’s driving a lot of companies to get involved.
Unfortunately, companies are jumping in without learning how to promote content the right way.
It might seem as simple as submitting and then forgetting, but there is a lot more involved. Starting with the basics, here are the 7 sins of promotion that companies committ, which negatively affect their marketing efforts.
CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.
OH NO! There's a negative post lurking on your social media account and you got to act. Do you make like an ostrich and put your head in the sand or go for an early coffee break and hope it will go away? Here's some very sensible tips from AskAaron on the right way to go about it . . .
Pinterest is a social bookmarking tool used to “pin” images found around the Web into categorized collections, or boards. Think of it like an interactive, shareable scrapbook. Like any good social network, you can follow other users, share their content, make comments, and tag users. Similar to a Twitter stream, you get real-time updates of what the people you follow are pinning. You can also easily share your pins on Facebook and Twitter.
As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.
Facebook introduced the "People Talking about This" metric a few months ago.Initially, many were skeptical of how useful it would be.As it turns out, it's actually one of the best metrics you can use to gauge your Facebook marketing.This one number...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.