Black Sheep Strategy- Social Media
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Black Sheep Strategy- Social Media
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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10 Social Media Rules Worth Breaking | Social Media Club

10 Social Media Rules Worth Breaking | Social Media Club | Black Sheep Strategy- Social Media | Scoop.it

Social media guidelines are nice, but there's no reason to accept them as gospel. Your brand isn't average, so the average social media plan isn't going to cut it. What works for a local brand may not work for an international one. What works for B2C may not work for B2B. You get the idea.
 

So with that in mind, here are 10 social media rules worth breaking – and what to do instead.

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[Video] Timeline Tutorials For Facebook Pages

[Video] Timeline Tutorials For Facebook Pages | Black Sheep Strategy- Social Media | Scoop.it

Ready or not, all Facebook pages will default to timeline in nine days.


Timeline tutorials appear in three videos from Polish graphic design company Lokje, and we’ve embedded them below.


The clips show how to upload photos and tabs to timeline, albeit with no audio, so you’ll want to pay close attention to the visuals.

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Facebook's 6-Point Plan for Building Brands in the Social Media Age

Facebook's 6-Point Plan for Building Brands in the Social Media Age | Black Sheep Strategy- Social Media | Scoop.it
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media managem...
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Facebook Timeline for Pages – The Ultimate Guide

Facebook Timeline for Pages – The Ultimate Guide | Black Sheep Strategy- Social Media | Scoop.it
The ultimate guide to everything you have ever wanted to know about Facebook Timeline for Pages.

Via Khaled El Ahmad
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4 Cool Applications For Facebook Timeline Pages

4 Cool Applications For Facebook Timeline Pages | Black Sheep Strategy- Social Media | Scoop.it

Just two days after Facebook debuted timeline for pages, four different vendors have applications for the new layout.


Facebook page creator Lujure just debuted DIY Timeline App Builder.


It enables brands to upgrade their pages to timeline and add widgets to them.


DIY Timeline App Builder allows brand managers to take advantage of Facebook’s new timeline for pages without the need for coding, via a simple drag-and-drop interface.

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How To Get More Likes And Comments On Facebook

How To Get More Likes And Comments On Facebook | Black Sheep Strategy- Social Media | Scoop.it
Here's an excerpt from chapter 11 of The Like Economy: How Businesses Make Money With Facebook, Brian Carter's latest book, from Pearson Education's Que Publishing.
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The Ultimate Guide to Twitter Theme Design

The Ultimate Guide to Twitter Theme Design | Black Sheep Strategy- Social Media | Scoop.it
This post will help you become a real Twitter theme design Guru.

Via Khaled El Ahmad
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5 Content Marketing Ideas Worth Stealing

5 Content Marketing Ideas Worth Stealing | Black Sheep Strategy- Social Media | Scoop.it
Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.
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The Marketers Guide to Pinterest - Infographic

The Marketers Guide to Pinterest - Infographic | Black Sheep Strategy- Social Media | Scoop.it
Photos are highly engaging and the rise of the visual pinboard Pinterest to become the 60th most visited site in the US last month provides evidence of its popularity.
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Facebook Timeline for brands due end of February

Facebook Timeline for brands due end of February | Black Sheep Strategy- Social Media | Scoop.it

With Facebook Timeline due to land for brands by the end of February, we're still left largely in the dark about what these will actually look like. Here’s How To Prepare.


Via Genevieve Lachance
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The New Science of Viral Ads

The New Science of Viral Ads | Black Sheep Strategy- Social Media | Scoop.it

It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends.

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12 Tips for developing a Successful Twitter Campaign

12 Tips for developing a Successful Twitter Campaign | Black Sheep Strategy- Social Media | Scoop.it
Twitter is one of the most popular social media, that if it is used correctly, it can help you drive quality traffic to your website or blog and build a loyal...
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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler
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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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50 (mostly) free social media tools you can’t live without in 2012

50 (mostly) free social media tools you can’t live without in 2012 | Black Sheep Strategy- Social Media | Scoop.it

A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis.

 

Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up!

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Creating Memorable Facebook Timelines & Milestones

Creating Memorable Facebook Timelines & Milestones | Black Sheep Strategy- Social Media | Scoop.it
Photos help tell compelling brand stories. In this post we present a number of ideas for the types of photos that can help you tell your brand story.
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22 Ideas for Creating Irresistible Content [INFOGRAPHIC]

22 Ideas for Creating Irresistible Content [INFOGRAPHIC] | Black Sheep Strategy- Social Media | Scoop.it

"22 ideas on how to generate interesting contents such as curating, interview, let someone guest post, case studies, etc."

 

This is a very good and comprehensive infographic on creating good content.


Via Jonha Richman, Secunoid, Mike Ellsworth, Khaled El Ahmad
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Facebook Timeline for Brands: 10 Things to Get Right

Facebook Timeline for Brands: 10 Things to Get Right | Black Sheep Strategy- Social Media | Scoop.it
It's here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others.
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The Complete Guide To Facebook Timeline Pages

The Complete Guide To Facebook Timeline Pages | Black Sheep Strategy- Social Media | Scoop.it
Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. So here's a comprehensive guide to all the new features that timeline for pages offers your brand.
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9 Social Media Hacks to Use Every Day

9 Social Media Hacks to Use Every Day | Black Sheep Strategy- Social Media | Scoop.it
9 Social Media Hacks I Use Every Day. Jay Baer shares 9 of the social media tips and tricks he puts into practice daily. You'll definitely discover new ideas in this post.

Via Francesco Venier - checovenier.com
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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | Black Sheep Strategy- Social Media | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.
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The Ultimate Facebook Marketing Cheat Sheet

The Ultimate Facebook Marketing Cheat Sheet | Black Sheep Strategy- Social Media | Scoop.it

A great resource on how to use Facebook with your brand or student organization

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The Most Effective SEO Strategy of All Time | Social Media Today

The Most Effective SEO Strategy of All Time | Social Media Today | Black Sheep Strategy- Social Media | Scoop.it
We both know it’s true. It’s technical and complicated and you can rack your brain all you want, but you’re never going to come up with a reason why anyone should care for such a monster.

 

I don’t even like the name: SEO, search engine optimization. When you get the hang of it, whatever it actually is, you don’t get to optimize the search engine, do you?

 

And I’ve saved the most loathsome of all its traits for last. SEO can’t be mastered. Don’t believe me? Ask the masters. They’ll tell you SEO’s deepest, darkest, not-so-secret secret. Its one and only truth is it never rests. It’s ever changing. You can’t catch on to something that can’t be caught. You might as well try and catch the wind (thanks, Donovan).

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Top 75 Apps for Enhancing Your Facebook Page

Top 75 Apps for Enhancing Your Facebook Page | Black Sheep Strategy- Social Media | Scoop.it

Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans.


Via Khaled El Ahmad
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Six uncomfortable truths about social media marketing

Six uncomfortable truths about social media marketing | Black Sheep Strategy- Social Media | Scoop.it
Whether social media is brand spanking new to you, or Facebook, Twitter, LinkedIn, blogging and the myriad of social media platforms have been a part of your overall marketing mix for...
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How To Find Royalty Free Images That Haven’t Been Overused

How To Find Royalty Free Images That Haven’t Been Overused | Black Sheep Strategy- Social Media | Scoop.it

I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler]

 

“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”


Images allow you to express what words can’t.

 

They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real.

 

There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality.

 

It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient.

 

Read more: http://bit.ly/Af9ZXX


Via Martin Gysler
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Martin Gysler's comment, February 9, 2012 3:44 PM
Great Katipsoi, I'm glad that you can use this information to improve your page.
Martin (Marty) Smith's comment, February 11, 2012 10:32 PM
So helpful and something that is a daily struggle o THANKS. Marty
Mike Ellsworth's comment, February 12, 2012 1:10 PM
Marty, thanks for the comment.

I just found another great way to search for Creative Commons images: http://search.creativecommons.org/

It automates a CC search on Google Images, Flickr and more. Wow!