Black Sheep Strategy- Social Media
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Black Sheep Strategy- Social Media
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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3 Awesome Examples of How Brands Can Build Advocates Through Social Media

There are several ways brands can build advocates through social media. Here are the most effective three.
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The CMO's Guide To: The Social Landscape

The CMO's Guide To: The Social Landscape | Black Sheep Strategy- Social Media | Scoop.it

For the third consecutive year, CMO.com is excited to deliver our latest CMO's Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the latest social media infographic welcomes five new members to the roster. 

Also new this year: Our Social Landscape chart is an interactive infographic. Click on any one of the four column labels--Customer Communication, Brand Exposure, Traffic To Your Site, and SEO--and the chart will automatically reorder so that the platforms most effective for that function are at the top of the list. 

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26 Tips for Integrating Social Media Activities

26 Tips for Integrating Social Media Activities | Black Sheep Strategy- Social Media | Scoop.it
Are you seeking ideas to integrate your social activities?

 

To be successful, no social media effort can truly exist as an island.

 

Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

 

In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.

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The Do's And Don'ts Of Infographic Design

The Do's And Don'ts Of Infographic Design | Black Sheep Strategy- Social Media | Scoop.it
Infographics are visual representations of information, or “data viz” as the cool kids call it these days.
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5 Most Essential Facebook Marketing Metrics

5 Most Essential Facebook Marketing Metrics | Black Sheep Strategy- Social Media | Scoop.it

Here are five simple, but oh-so-useful social media metrics you should be measuring right now.


Via Genevieve Lachance
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New Research: Americans Hate Social Media Promotions

New Research: Americans Hate Social Media Promotions | Black Sheep Strategy- Social Media | Scoop.it
94% of Americans hate social media promotions, according to new social media research by ExactTarget. Companies must act like people when interacting in social.
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12-step guide on how to live-tweet an event

12-step guide on how to live-tweet an event | Black Sheep Strategy- Social Media | Scoop.it
Tweet Share This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported.

Via Khaled El Ahmad
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30 Things to Tweet About Your Brand

30 Things to Tweet About Your Brand | Black Sheep Strategy- Social Media | Scoop.it
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing.
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5 Ways Businesses Are Using Facebook Timelines

5 Ways Businesses Are Using Facebook Timelines | Black Sheep Strategy- Social Media | Scoop.it
Are you wondering how businesses are creatively using Facebook's Timeline features?Business timelines are blooming all over Facebook.
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Secret Sauce: What Does It Take to Create a Viral Video?

Secret Sauce: What Does It Take to Create a Viral Video? | Black Sheep Strategy- Social Media | Scoop.it
Mashable asked viral video agency Seedwell what today's web audience is looking for, and how to recognize a viral sensation before it happens.
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How To Run an Online Contest & Win Big

How To Run an Online Contest & Win Big | Black Sheep Strategy- Social Media | Scoop.it
Discover how to run an online contest and win big for your online marketing efforts.

 

Here are some reasons they shared that companies decide to run a promotion.
1. Generate leads and sales
2. Drive traffic online and offline
3. Increase brand equity
4. Engage and delight customers
5. Grow fan base, generate opt-ins and subscribers
6. Gain user data and insight
7. Collect consumer generated content

The 2 common types of promotions include Sweepstakes (chance-based promotion) & Contest (skill-based promotion).


Via Level343
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16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | Black Sheep Strategy- Social Media | Scoop.it
Experts sound off....

 

"What are the biggest mistakes that you find small business leaders make when using social media?"

 

Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.

 

Here are the most common complaints.

 

Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U


Via Martin Gysler, Khaled El Ahmad
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Black Sheep Strategy- Social Media | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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Top 50 Branded Facebook Fan Pages

Top 50 Branded Facebook Fan Pages | Black Sheep Strategy- Social Media | Scoop.it
Pages for Target and Hello Kitty led the charge for growth of the 50 largest branded Facebook fan pages in May of this year. Both brands grew over 10%, while the average growth was a very modest 3%.
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Why Fans Share and How Brands Can Capitalize On It

Why Fans Share and How Brands Can Capitalize On It | Black Sheep Strategy- Social Media | Scoop.it
Here are examples of how brands can increase the sharing of their content, plus metrics for how to determine what share methods work best.
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Social Media Etiquette – The Do’s and Don’ts

Social Media Etiquette – The Do’s and Don’ts | Black Sheep Strategy- Social Media | Scoop.it
Social Media Etiquette – The Do’s and Don’tsFrom a young age we are told to be polite, listen, say please and thank you and generally respect those around us regardless of their socioeconomic status.
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | Black Sheep Strategy- Social Media | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


Via Martin Gysler
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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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20 Essentials to Power-Up Your Social Media Strategy

20 Essentials to Power-Up Your Social Media Strategy | Black Sheep Strategy- Social Media | Scoop.it
Starting off on something as small as a social media contest or a marketing plan supported by a content calendar across a period we take everything into consideration.
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9 Core Facebook Marketing Rules

9 Core Facebook Marketing Rules | Black Sheep Strategy- Social Media | Scoop.it
To help you through the layers of Facebook marketing, there's 9 core Facebook marketing rules to consider as you create your Facebook Page.
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Offer Discounts, Bonuses and Special Deals To Your Facebook Fans: Facebook Offers Are Here

Robin Good: Facebook Offers is a new service from Facebook which allows Page owners to publish unique offers and discounts to their readers. 

 

Facebook Offers makes it in fact possible for anyone who “likes” a business or brand on Facebook to receive special deals. 

 

How it works

1) A Business Page can post Offers to their page just like they would any status update and the Offer will appear in the follower’s news feed.

 

2) Offers images are 90 pixels by 90 pixels.
Headline text allows 90 characters.
Terms and conditions text allows 900 characters.

 

3) You have to set an expiry date.

 

4) You can see how many people have claimed your Offer below the offer’s headline and you can choose to target your Offer’s audience by country and language.

 

5) To Claim Offers when people see your Offer in their news feeds or on your Page, they’ll need to follow these steps to claim and redeem your Offer:

Click Get Offer to see details. Then they Click Claim Offer to have the offer sent to their email address associated with their Facebook account.

 

Read more: http://vasimpleservices.com/facebook-offers-how-it-works 

 

Facebook offers are free to use for Page owners.

 

Facebook Offers is not yet available for everyone but you can submit your request to access this new service here: https://www.facebook.com/help/contact_us.php?id=367554259954235 

(Via Flavian Mihai and Genevieve Lachance) 


Via Robin Good
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Step-By-Step Guide to Moderating Comments on Facebook Timeline

Step-By-Step Guide to Moderating Comments on Facebook Timeline | Black Sheep Strategy- Social Media | Scoop.it
By Lisa Barnett and Tia Fisher If you're the administrator of a Facebook Page, you’ve had a while now to get used to the changes imposed by Facebook with the introduction of the timeline.
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15 Essential Twitter Chats for Social Media Marketers

15 Essential Twitter Chats for Social Media Marketers | Black Sheep Strategy- Social Media | Scoop.it
If you want a few tips on how to best create a great chat on Twitter, here are 15 hashtags that fit the bill.
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10 Ways to Humanize Your Brand On Social Media

10 Ways to Humanize Your Brand On Social Media | Black Sheep Strategy- Social Media | Scoop.it
Humanizing a brand is just that: the attempt to interact with each customer on a personal level. Here are 10 ways companies can work to create a more human brand via social media.
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Rescooped by Jean Cruz from Just Story It! Biz Storytelling
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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Black Sheep Strategy- Social Media | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearted by Andres Taborga)

 

Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.

 

We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!

 

Thank you Robin Good for curating this article.


Via Robin Good, Karen Dietz
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Trude Burnett's curator insight, May 9, 2014 3:48 PM

Good tools to make Infographics

becool's curator insight, May 4, 2015 6:40 AM

Infographics voor zij die er nog steeds zot van zijn.

Sahana Chattopadhyay's curator insight, May 4, 2015 11:59 PM

Infographics are great tools to present curated and focused content from a specific perspective. 

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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Black Sheep Strategy- Social Media | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business