For the third consecutive year, CMO.com is excited to deliver our latest CMO's Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the latest social media infographic welcomes five new members to the roster.
Also new this year: Our Social Landscape chart is an interactive infographic. Click on any one of the four column labels--Customer Communication, Brand Exposure, Traffic To Your Site, and SEO--and the chart will automatically reorder so that the platforms most effective for that function are at the top of the list.
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing.
Discover how to run an online contest and win big for your online marketing efforts.
Here are some reasons they shared that companies decide to run a promotion. 1. Generate leads and sales 2. Drive traffic online and offline 3. Increase brand equity 4. Engage and delight customers 5. Grow fan base, generate opt-ins and subscribers 6. Gain user data and insight 7. Collect consumer generated content
The 2 common types of promotions include Sweepstakes (chance-based promotion) & Contest (skill-based promotion).
A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]
Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]
Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.
We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.