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20 Innovative Ways to Use Visual Content to Rock Your Facebook Page | Social @ Blogging Tracker

20 Innovative Ways to Use Visual Content to Rock Your Facebook Page | Social @ Blogging Tracker | Black Sheep Strategy- Social Media | Scoop.it
Want to get fans' attention? Get creative with your photos. Here are 20+ effective visual content to rock your brand and improve your Facebook Page Edgerank score.

Via Genevieve Lachance
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Ursula O'Reilly Traynor's comment, September 30, 2012 5:33 AM
thanks for this Genevieve!
Black Sheep Strategy- Social Media
A compilation of innovative social media strategies for small organizations
Curated by Jean Cruz
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How to Create a Social Media Strategy By Spying Your Competitors

How to Create a Social Media Strategy By Spying Your Competitors | Black Sheep Strategy- Social Media | Scoop.it
Here's how to research your competitor's audience growth, content engagement and profile elements to create a strong social media strategy for your business.

Via Khaled El Ahmad
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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Black Sheep Strategy- Social Media | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
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academiPad's comment, April 20, 2013 7:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 7:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 20, 2013 10:22 PM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Black Sheep Strategy- Social Media | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Jean Cruz's insight:

Haven't become a big blogger yet but there are some really useful resources from 50+ when it starts to talk about twitter, Facebook, and analyzing your social media.

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Ian Cleary's curator insight, May 23, 2013 2:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 5:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 23, 2013 9:29 PM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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12 Most Clever Maneuvers for Your Twitter Content Strategy

12 Most Clever Maneuvers for Your Twitter Content Strategy | Black Sheep Strategy- Social Media | Scoop.it
Susan Silver tweets up a storm and shares 12 Most Clever Maneuvers for Your Twitter Content Strategy.
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10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business | Black Sheep Strategy- Social Media | Scoop.it

Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.

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Boston Startup School: A Place for Professionals to Learn Impactful Job Skills

Boston Startup School: A Place for Professionals to Learn Impactful Job Skills | Black Sheep Strategy- Social Media | Scoop.it
An immersive program that arms participants with in-demand job skills, and exposes them to Boston startup companies looking for top talent to grow their businesses.
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3 Obscure Skills You Need to Succeed in Social Media

3 Obscure Skills You Need to Succeed in Social Media | Black Sheep Strategy- Social Media | Scoop.it
Social networks go in and out of style.Pinterest is all the rage this year. While Facebook stock is at an all-time low. And there's a new "must-use" tool that pops up every other week.Fortunately, none of that really matters.

Via Khaled El Ahmad
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Black Sheep Strategy- Social Media | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.

 

Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.

 

This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.

 

 


Via Karen Dietz
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Top 5 Social Media Fails

Top 5 Social Media Fails | Black Sheep Strategy- Social Media | Scoop.it
Think you're pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade. Here are five ways to fix the little things you're messing up.

Via Khaled El Ahmad
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How to Stalk Your Competitors in Social Media (So You Can Crush Them)

How to Stalk Your Competitors in Social Media (So You Can Crush Them) | Black Sheep Strategy- Social Media | Scoop.it

Learn how to perform a social media competitive analysis so you can assess where you stand and make strides to improve.

When asked back in '07 how many of them were using social media in their marketing, only 20% of marketers raised their hand. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012.

 

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How to Find Out YOUR Best Time to Tweet

When is the best time to tweet? Here are a couple of tools that will help you figure out YOUR best time to tweet according to your followers.
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Your Top 10 Content Strategy Questions

Your Top 10 Content Strategy Questions | Black Sheep Strategy- Social Media | Scoop.it

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues.

 

People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. Your organizational content should be intentional.

 

Duh, right? But, the reality is we’ve gotten carried away – I know I’ve been guilty – with focusing our energy on visual design and functionality. You know: making sure the colors are perrrfect, then dropping in web content at the last minute in hopes of making our websites look "full."

 

Truth is, content is messy, and the politics, governance issues, and discussions around it can be complicated and time-consuming. We’re all afraid to go there. But we need to.

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13 Tips to Combine Photos and Social Media for Greater Exposure

13 Tips to Combine Photos and Social Media for Greater Exposure | Black Sheep Strategy- Social Media | Scoop.it
Social media photos: how to expand your social media presence with photos that attract and engage readers.

 

Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.

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Instagram Video: 5 Excellent Examples From Brands

Instagram Video: 5 Excellent Examples From Brands | Black Sheep Strategy- Social Media | Scoop.it
We've rounded out several creative examples of brands using Instagram's new 15-second video feature.
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How to Make Your Facebook Contests Stand Out | Social Media Examiner

How to Make Your Facebook Contests Stand Out | Social Media Examiner | Black Sheep Strategy- Social Media | Scoop.it
Facebook contests: How to get your audience engaged and excited about your brand, and how to better track participation and engagement.
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Why is facebook engagement more important than likes?

Why is facebook engagement more important than likes? | Black Sheep Strategy- Social Media | Scoop.it
Many small businesses mistakenly believe that their aim is to obtain as many page ‘Likes’ as possible, giving little or no regard as to how they can effectively turn those ‘Likes’ into sales leads.

Via Khaled El Ahmad
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Top Social Media Mistakes, According to the Experts

Top Social Media Mistakes, According to the Experts | Black Sheep Strategy- Social Media | Scoop.it
Baochi Nguyen taps into the collective genius of ten top social media experts to spotlight 10 common mistakes that businesses make in social media.
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171 Professional Social Media Tools!

171 Professional Social Media Tools! | Black Sheep Strategy- Social Media | Scoop.it

Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. Tools and technology change like the wind -- and new players come and go so quickly. To be effective, smart marketers should have a wide array of tools at their disposal -- tools that are not always exclusive to 'social media' tools per se.


For example, SlideShare is a hidden marketing jewel. Not only is it a wonderful social content sharing platform where savvy marketers can syndicate branded content, but it provides lots of free social statistics to justify your time & effort. Here's a link to a recent blog post, 8 Simple Reasons to Promote Your Brand On SlideShare, that explains some of the marketing benefits of using SlideShare.

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The Ultimate Guide To Social Media Scheduling

The Ultimate Guide To Social Media Scheduling | Black Sheep Strategy- Social Media | Scoop.it
I always suggest scheduling updates. It is a small thing you can do that saves a lot of time and energy. All by allowing you to create a full list of status updates at once, to be released at certain times. This is especially helpful if your primary target base is in a different time zone, or if you want to hit a certain hour, even when you’re not available.

 

All you need is the right program, and there are plenty to choose from.

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20 Innovative Ways to Use Visual Content to Rock Your Facebook Page | Social @ Blogging Tracker

20 Innovative Ways to Use Visual Content to Rock Your Facebook Page | Social @ Blogging Tracker | Black Sheep Strategy- Social Media | Scoop.it
Want to get fans' attention? Get creative with your photos. Here are 20+ effective visual content to rock your brand and improve your Facebook Page Edgerank score.

Via Genevieve Lachance
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Ursula O'Reilly Traynor's comment, September 30, 2012 5:33 AM
thanks for this Genevieve!
Rescooped by Jean Cruz from Social-Business-Marketing
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The Circles Of NonProfit Marketing

The Circles Of NonProfit Marketing | Black Sheep Strategy- Social Media | Scoop.it

In this Post, Debra Ashkanase has also used  Seth Godin's, “The Circles of Marketing,” in which he states that marketing is not buzz or followers, but an entire ecosystem surrounding the product itself.

Intrigued, Debra considered  how The Circles of Marketing could be modified for nonprofit social media marketing. Here  the nonprofit marketer’s iteration, begins with The Cause.

As shown in this Infographic

The outer circle: Most nonprofit marketing consultants and team members are hired to do: create buzz, ads, word of mouth, “virality” using social media, increase the number of social media fans/followers/connections. This is just the tip of the iceberg in marketing. However, most nonprofit marketing professionals are hired to primarily focus on the outer circle and that this is the final circle of work, not the first.

The second circle: The real marketing time should be spent. This circle is focused on creating a community that cares most about your cause, and can help you to promote it. Included in this circle are the elements needed to create an engaged online community around your cause: defining what people really want to talk about;  crafting the 'story of the cause', developing an online community that cares passionately about your cause, and supporting all of this with excellent content (your organization’s content + crowd-contributed content). The next circle just outside of  the center is the basis for its adjacent second circle. These are the factors that surround the cause itself, and affect the perception of interest in the cause. Timeliness of the issue, the need for a solution to the problem, and public interest in the cause all affect how The Cause is perceived. This is the circle that executive directors, program staff, fundraisers, and founders will want to continuously review and consider. If perception of a problem does not exist, then the you will need to revise your story. If the issue is no longer timely, that will affect interest, The Conversation, community involvement, etc.

The innermost circle is "The Cause" note The Organization. description of the innermost “When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game—marketing seems a lot easier.” [Seth Godin]

 

By Debra Askanase.http://bit.ly/N9B5lV

Source. http://bit.ly/MRrSDa


Via maxOz
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maxOz's comment, August 13, 2012 4:05 AM
Alessio You Are Welcome x
maxOz's comment, August 13, 2012 7:35 PM
Debra, My Pleasure, Great Post & Visual, Thank You x
Ken Morrison's comment, August 18, 2012 4:55 AM
Thank you for the rescoop. I really like the idea of developing the 'second circle'.
Ken
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3 Social Media Tips That Can Save Your Business Hours of Frustration

3 Social Media Tips That Can Save Your Business Hours of Frustration | Black Sheep Strategy- Social Media | Scoop.it
The first goal of internet marketing is getting people's attention. But there's too much noise today. And it's only getting worse. Your potential customers have thousands of things to pay attention to.
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5 Social Media Marketing Myths You Should Understand

5 Social Media Marketing Myths You Should Understand | Black Sheep Strategy- Social Media | Scoop.it

Too often, in my agency's experience, we're seeing social media being treated as a list of boxes to be checked off rather than a powerful way of building awareness, communicating with consumers and ultimately selling more stuff! The sooner we stop believing these five myths the better:

 

1. Social media marketing is about building relationships with consumers

2. Social media marketing isn’t broadcasting

3. Social media is about likes, followers, subscribers and building a fan base

4. Social media marketing is cheap

5. Social Media marketing strategy can be figured out along the way

 

Some great points...


Via Level343
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What McDonalds Can Teach You About Social Media

What McDonalds Can Teach You About Social Media | Black Sheep Strategy- Social Media | Scoop.it
Here are some things McDonald's can teach you about social media...
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3 Facebook Timeline Marketing Tips for Success

3 Facebook Timeline Marketing Tips for Success | Black Sheep Strategy- Social Media | Scoop.it
Facebook Page marketing: How to pin, highlight and use milestones to give more visibility to your Facebook updates.
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