Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues.
People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. Your organizational content should be intentional.
Duh, right? But, the reality is we’ve gotten carried away – I know I’ve been guilty – with focusing our energy on visual design and functionality. You know: making sure the colors are perrrfect, then dropping in web content at the last minute in hopes of making our websites look "full."
Truth is, content is messy, and the politics, governance issues, and discussions around it can be complicated and time-consuming. We’re all afraid to go there. But we need to.