Infographics are visual representations of information, or “data viz” as the cool kids call it these days. 
Here are five simple, but oh-so-useful social media metrics you should be measuring right now. Via Genevieve Lachance 
94% of Americans hate social media promotions, according to new social media research by ExactTarget. Companies must act like people when interacting in social. 
Tweet Share This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported. Via Khaled El Ahmad 
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. 
Are you wondering how businesses are creatively using Facebook's Timeline features?Business timelines are blooming all over Facebook. 
Mashable asked viral video agency Seedwell what today's web audience is looking for, and how to recognize a viral sensation before it happens. 
Discover how to run an online contest and win big for your online marketing efforts.
Here are some reasons they shared that companies decide to run a promotion. The 2 common types of promotions include Sweepstakes (chance-based promotion) & Contest (skill-based promotion). Via Level343 
Experts sound off....
"What are the biggest mistakes that you find small business leaders make when using social media?"
Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.
Here are the most common complaints.
Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U Via Martin Gysler, Khaled El Ahmad 
A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]
Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.
Read more: http://bit.ly/xJdwb5 Via Martin Gysler 
A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis.
Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up! 
Photos help tell compelling brand stories. In this post we present a number of ideas for the types of photos that can help you tell your brand story. ![22 Ideas for Creating Irresistible Content [INFOGRAPHIC] | Black Sheep Strategy- Social Media | Scoop.it](http://img.scoop.it/37LF67S-qw16IumWcIDeJDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"22 ideas on how to generate interesting contents such as curating, interview, let someone guest post, case studies, etc."
This is a very good and comprehensive infographic on creating good content. Via Jonha Revesencio, Secunoid, Mike Ellsworth, Khaled El Ahmad |
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]
Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.
Read more: http://bit.ly/K8LKcQ Via Martin Gysler 
Starting off on something as small as a social media contest or a marketing plan supported by a content calendar across a period we take everything into consideration. 
To help you through the layers of Facebook marketing, there's 9 core Facebook marketing rules to consider as you create your Facebook Page. Robin Good: Facebook Offers is a new service from Facebook which allows Page owners to publish unique offers and discounts to their readers.
Facebook Offers makes it in fact possible for anyone who “likes” a business or brand on Facebook to receive special deals.
How it works 1) A Business Page can post Offers to their page just like they would any status update and the Offer will appear in the follower’s news feed.
2) Offers images are 90 pixels by 90 pixels.
3) You have to set an expiry date.
4) You can see how many people have claimed your Offer below the offer’s headline and you can choose to target your Offer’s audience by country and language.
5) To Claim Offers when people see your Offer in their news feeds or on your Page, they’ll need to follow these steps to claim and redeem your Offer: Click Get Offer to see details. Then they Click Claim Offer to have the offer sent to their email address associated with their Facebook account.
Read more: http://vasimpleservices.com/facebook-offers-how-it-works ;
Facebook offers are free to use for Page owners.
Facebook Offers is not yet available for everyone but you can submit your request to access this new service here: https://www.facebook.com/help/contact_us.php?id=367554259954235 Via Robin Good 
By Lisa Barnett and Tia Fisher If you're the administrator of a Facebook Page, you’ve had a while now to get used to the changes imposed by Facebook with the introduction of the timeline. 
If you want a few tips on how to best create a great chat on Twitter, here are 15 hashtags that fit the bill. 
Humanizing a brand is just that: the attempt to interact with each customer on a personal level. Here are 10 ways companies can work to create a more human brand via social media. 
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Useful. 8/10
Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;
(Unearted by Andres Taborga)
Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.
We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!
Thank you Robin Good for curating this article. Via Robin Good, Karen Dietz 
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler 
Social media guidelines are nice, but there's no reason to accept them as gospel. Your brand isn't average, so the average social media plan isn't going to cut it. What works for a local brand may not work for an international one. What works for B2C may not work for B2B. You get the idea. So with that in mind, here are 10 social media rules worth breaking – and what to do instead. ![[Video] Timeline Tutorials For Facebook Pages | Black Sheep Strategy- Social Media | Scoop.it](http://img.scoop.it/aOmAbnLvcF2fQfBgTM_8eDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Ready or not, all Facebook pages will default to timeline in nine days.
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media managem... |
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