Black Hills PR:Social Media
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Scooped by Michelle Kane
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11 Social Media Marketing Predictions to Watch for 2014 | Social ...

11 Social Media Marketing Predictions to Watch for 2014 | Social ... | Black Hills PR:Social Media | Scoop.it
Social media predictions for 2014: Discover what social media pros predict for the year ahead.
Michelle Kane's insight:

Pay to play is top of mind. However, knowing your audience and providing valuable content is still winning (at least for now). - Michelle

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Rescooped by Michelle Kane from Facebook for Business Marketing
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GEN X - Facebook Is the Social Network of Choice

GEN X - Facebook Is the Social Network of Choice | Black Hills PR:Social Media | Scoop.it
Often considered small, the Gen X population is substantial, and marketers using digital to reach consumers should not overlook the cohort, according to a new eMarketer report.

Via Peg Corwin
Michelle Kane's insight:

As a Gen Xer, I use Facebook as my primary way to keep in touch with family and friends. It's the first place I look to see what's happening with my "tribe". - Michelle

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Peg Corwin's curator insight, December 24, 2013 10:58 AM

Key Quote: "Most Gen Xers who use social networks are Facebookers. eMarketer estimates just under two-thirds of US Gen X internet users will access Facebook at least monthly this year."


See also data on other demographics.


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