Lev Kuleshov edited a montage of pictures together to tell three different stories. http://www.youtube.com/watch?v=_gGl3LJ7vHc The Russian was praised for his film and the actor for the way he was...
|Scooped by Brandon Hoe|
As storytellers, part of our responsibility is to create context for the stories we tell. Without context, the stories can be ambiguous, or worse yet, make our audience react strongly in a way that's the opposite of how we want them to react.
In the short film montage that Russian filmmaker and film theorist, Lev Kuleshov shot at the beginning of the 20th century, he uses the same shot of a man and combines it with three other unique and different shots to create three separate and distinct moods. The mood of each is distinctly different and the message each story conveys is heavily influenced by the shot that the shot of the man is paired with. The juxtaposition of the second shot with the shot of the man creates context and shifts how the man is perceived.
As business storytellers, we have the ability to influence how our stories are perceived by creating the proper context. This can take many forms and include the mood and tone of our voices, our appearance when we tell the story in person, the medium through which our stories are told and the imagery we use. We should pay attention to these things in order to help us create the context that leads to positive results for us.