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50 Twitter Tips & Tricks

50 Twitter Tips & Tricks | BizDev | Scoop.it
50 Twitter Tips And Tricks You've Probably Never Heard Of (50 #Twitter Tips And Tricks You Might Not Know via @teachthought http://t.co/fnqcpy2cB0 #SociaMedia)...

Via Rami Kantari
Maryse Rebillot's insight:

Still time to learn and refresh what you know

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malek's curator insight, May 25, 2014 6:10 PM

You never thought you can do all of that on Twitter

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The Psychology of Sharing [Infographic]

The Psychology of Sharing [Infographic] | BizDev | Scoop.it

What types of people are most likely to share content online? And why are they sharing it?

 

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

 

Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."

The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.

The reasons people share online content are various, but the main reason is "value and entertainment."



Via Russ Merz, Ph.D.
Maryse Rebillot's insight:

A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.

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Russ Merz, Ph.D.'s curator insight, June 5, 2014 8:40 AM

An interesting compendium of the 6 types of #sharing behaviors and modes of sharing on social media and other interactive forms of digital media.

StickyCommunication's curator insight, June 23, 2014 4:08 AM

Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!

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How to Use Facebook Groups to Build Your Business

How to Use Facebook Groups to Build Your Business | BizDev | Scoop.it

Are you looking for new ways to network?


Have you considered using Facebook groups to build your business?


Facebook groups offer a proven way to form lasting, productive connections that generate leads.


In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.


Via Brian Yanish - MarketingHits.com
Maryse Rebillot's insight:

Good ideas to pick and try in this article. I'm wondering how many of us do use one of these features..

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Marc Kneepkens's curator insight, June 2, 2014 8:48 AM

Providing value and service always works.

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How Headlines Can Help Your Online Content Find its Audience: 3 Tips

How Headlines Can Help Your Online Content Find its Audience: 3 Tips | BizDev | Scoop.it

No words are more important in your content marketing than your headlines. No matter how wonderful the online content, if the headline isn't right, it's not going to attract the readership it deserves.

 

To help you write better headlines, here are three lessons I’ve learned throughout my career, which has spanned both traditional marketing copy and editorial content creation.

 


Via Russ Merz, Ph.D.
Maryse Rebillot's insight:

How to draw your audience's attention to your content ?  Now, let's try the tips!

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Russ Merz, Ph.D.'s curator insight, May 25, 2014 1:15 PM

Useful guidelines from a copywriting veteran for crafting headlines to help brand content attract attention.

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Secrets to Write an Attention-Grabbing Blog Post

Secrets to Write an Attention-Grabbing Blog Post | BizDev | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
Maryse Rebillot's insight:

Learnings for some, reminders for others but still valuable tips to keep in mind

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Nine0Media's curator insight, April 16, 2014 11:55 AM

#Wordpress #Nine0Media

Susan Kay Daniels's curator insight, July 18, 2014 7:09 PM

This infographic gives us invaluable and extensive information to make our blog posts stand out and be noticed. A lot of work went into this - just check out the sources!

Warmly,

Susan

ManufacturingStories's curator insight, August 15, 2014 2:28 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | BizDev | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
Maryse Rebillot's insight:

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

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Brian Yanish - MarketingHits.com's curator insight, March 2, 2014 8:52 PM

Internet marketing is all about try, try and try again!

Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.


Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform. 


There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.

malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | BizDev | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - SocialMediaSlant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith
Maryse Rebillot's insight:

Great helpers to improve online content management

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malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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How Google Determines Where to Rank Your Website [INFOGRAPHIC]

How Google Determines Where to Rank Your Website [INFOGRAPHIC] | BizDev | Scoop.it

"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".

 

View Infographic here: http://www.quicksprout.com/2014/03/26/how-google-determines-where-to-rank-your-website/

 


Via Antonino Militello
Maryse Rebillot's insight:

Good tips... Something I didn't know: the backlinks to aged domains.

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İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good
İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good
İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good http://www.siyahpara.com/category/evden-para-kazanma/
Rescooped by Maryse Rebillot from Business in a Social Media World
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A List of 22 Easy (and mostly free) Blogging Tools

A List of 22 Easy (and mostly free) Blogging Tools | BizDev | Scoop.it
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...

Via Cendrine Marrouat - SocialMediaSlant.com
Maryse Rebillot's insight:

a page to bookmark

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Carole Borie's curator insight, March 28, 2014 2:37 AM

A must read !

Martin (Marty) Smith's curator insight, April 2, 2014 8:59 PM

More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.

Agora Abierta's curator insight, April 7, 2014 4:41 AM

Take into account to your blog!

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How to Be Human on social media - tips & tools

How to Be Human on social media - tips & tools | BizDev | Scoop.it
Social Media Marketing Podcast 85, in this episode Bryan Kramer shares what it takes for marketers to connect on a human level online.
Maryse Rebillot's insight:

I particularly like the combination between reading and podcast. More comfortable ,because you learn at your pace. This is a great source of infomation. For instance, you discoverTweriod, a free tool that helps you to reach your audience when they're available, It increases your chance to be read. Cool!

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5 Effective Social Media Marketing Tips That'll Boost Your Business

5 Effective Social Media Marketing Tips That'll Boost Your Business | BizDev | Scoop.it
Social Media Marketing is a slow and time consuming process, which aims to build a community of loyal customers, and friendly relationships based on trust.
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Does your internet marketing strategy have healthy roots? [infographic] | MPULL South Africa

Does your internet marketing strategy have healthy roots? [infographic] | MPULL South Africa | BizDev | Scoop.it
RT @darynsmith: Research, strategy, branding and content form the roots of your internet #marketing strategy. http://t.co/ZIyURTFbok http:/…
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3 Ways to Use Google+ to Increase Search Rankings |

3 Ways to Use Google+ to Increase Search Rankings | | BizDev | Scoop.it

Via Carlos Bisbal
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Carlos Bisbal's curator insight, March 11, 2014 2:36 PM

3 formas de utilizar Google+ para aumentar el ranking de búsqueda

 

 

¿Deseas aumentar tu ranking de búsqueda? ¿Sabías que tu página de Google+ y tu perfil te podrían ayudar?

 

Google+ puede ayudarte a aumentar el ranking de búsqueda de tu sitio web, pero tienes que emplear algo de tiempo optimizando tu página, tu perfil y tu contenido.

 

Este artículo te muestra tres formas en las que puedes incrementar tu presencia en Google+, y te explica por qué Google+ es importante para el SEO.

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How content marketing improves the buyer journey. 7 ways

How content marketing improves the buyer journey. 7 ways | BizDev | Scoop.it

Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.

 

80% of people appreciate learning about a company through custom content (source: Demand Metric)67% of the buyer’s journey is now done digitally (source: Sirius Decisions)60% of people are inspired to seek out a product after reading content about it (source: Demand Metrics) 

The facts show content has a major influence on buying behavior. And, when done effectively, content marketing  improves the journey.

How? Here are 7 ways content marketing improves the buyer journey.


Via Russ Merz, Ph.D.
Maryse Rebillot's insight:

Really cool stuff with relevant data and info. The critical point for me is to build content that has a real meaning to the readers. Here the motto "Less for More" applies: better providing less (volume) for more value... which is the most difficult bit to do.

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Russ Merz, Ph.D.'s curator insight, June 4, 2014 11:34 AM

A detailed summary with infographic and references describing 7 ways #contentmarketing aids in the customer purchase process.

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10 online video creation services you should try today

10 online video creation services you should try today | BizDev | Scoop.it
Do you know that YouTube is the top 2 search engine in the world? Every day, 100 million people around the world watch an online video, and by 2017, videos will make up 74 percent of all internet traffic! Further, more than half of marketing professionals see the best results when they include that visual format in their content strategy.

Via Cendrine Marrouat - SocialMediaSlant.com
Maryse Rebillot's insight:

Personally, I tried PowToon. Just for a try. Very fun and easy to use whether you want to promote your products, services.. or just yourself!

Surely a good way to differentiate yourself... Plan a couple of hours to have it done properly.

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Janet Vasil's curator insight, June 15, 2014 1:18 PM

Video is taking over the Internet.  These tools can help you get in the game.

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50 Twitter Tips & Tricks

50 Twitter Tips & Tricks | BizDev | Scoop.it
50 Twitter Tips And Tricks You've Probably Never Heard Of (50 #Twitter Tips And Tricks You Might Not Know via @teachthought http://t.co/fnqcpy2cB0 #SociaMedia)...

Via Rami Kantari
Maryse Rebillot's insight:

Still time to learn and refresh what you know

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malek's curator insight, May 25, 2014 6:10 PM

You never thought you can do all of that on Twitter

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Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules

Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules | BizDev | Scoop.it

Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.


Via Lauren Moss
Maryse Rebillot's insight:

Are you mobile? See how desktop-centric evolve vs. mobile aware design. Very relevant for B2C marketing decision-makers.

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Sybille Pierru's curator insight, April 15, 2014 2:36 PM

Pour les campagnes d'emailing : prévoir un design qui s'adapte à à la lecture de mails sur mobile, sans oublier une landing page à la hauteur !

aanve's curator insight, April 21, 2014 11:00 PM

www.aanve.com

 

Susan Kay Daniels's curator insight, July 18, 2014 7:10 PM

Mobile friendly email design - what a great topic. This takes "responsiveness" a step further.

Warmly,

Susan

Rescooped by Maryse Rebillot from SEO and Social Media Marketing
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How to Score Your Website’s SEO in 10 Minutes or Less

How to Score Your Website’s SEO in 10 Minutes or Less | BizDev | Scoop.it

One of the most important skills you can develop is getting a quick snapshot of a website's SEO. 

 

All it takes is ten minutes. And you don't need any expensive tools.


You can use this step-by-step process to determine your own website's health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO. 


Read More: http://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/


Via Antonino Militello
Maryse Rebillot's insight:

Really helpful and easy

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Celebritize You's curator insight, April 10, 2014 12:30 PM

How do you know if your SEO is enough? Find out how to score your website's SEO in ten minutes or less. 

Neil Ferree's comment, April 10, 2014 10:13 PM
I like to compare Alexa vs. SimilarWeb stats to get a deeper look into a site's SEO structure and appeal
Debbie Gartner's curator insight, April 11, 2014 7:45 AM

Here's a great guideline to quickly analyze the SEO/effectiveness on your website.  It's rather simple to do and quickly points out the areas you need to work on.


For me, I still need to do some work on my domain authority.  So that will be my focus for the next few months.

Rescooped by Maryse Rebillot from Integrated Brand Communications
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Infographics: 25 Tools To Boost Your Content Strategy

Infographics: 25 Tools To Boost Your Content Strategy | BizDev | Scoop.it

I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high quality content.  Content is king – there is no doubt behind that notion. So which tools should you use for devising new ideas?

 

In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit, we can view numerous tools that enhance content marketing strategies. In particular, we are provided with a report of tools that distribute, gather and visualize web content.

 

I invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic:

Tools To Help With Content Curation

Storify – appropriate for post-secondary educators, governments and companies specializing in media.Curata – for brands and enterprises when they need to generate leads.List.ly – suitable when your business or brand owns a blog.

Tools To Help Produce Content

Knowledge Vision – If you need to produce webinars, this tool is appropriate for videos and online presentations.Visual.ly – Provides different templates for drafting infographics.Prezi – Software that allows you to build presentations; provides you the chance to import from PowerPoint presentations.

Tools To Locate Writers

Contently – Appropriate for businesses that require writers for small and large projects; allows you to administer workflow.Skyword – Suitable for finding writers, editing their work and examining keywords.Zerys – Assign tasks to writers and have content automatically published.

Tools To Help Promote Content

Buffer – Offering 50+ apps, this is useful for companies on strict budgets.Gravity – Helpful for bringing awareness to a target audience; visually analyze the interest of customers.One Spot – Appropriate for B2Bs, this tool automatically changes content into advertising “spots.”

Click the image to view the full infographic, then bookmark it as a resource when you need new content marketing ideas.

 


Via Russ Merz, Ph.D.
Maryse Rebillot's insight:

An excellent overview of what to use in providing at best curative and own content against objectives of lead generation or awareness.

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Russ Merz, Ph.D.'s curator insight, March 30, 2014 11:16 AM

A nice infographic summary of useful #contentmarketing tools.

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1 in 2 US Marketers Trust Their Gut for Budget Decisions

1 in 2 US Marketers Trust Their Gut for Budget Decisions | BizDev | Scoop.it

No

Marketers are keenly aware of the power and growing influence of data, with three-quarters of respondents to a new Adobe survey [pdf] agreeing that capturing and applying data to inform and drive marketing activities is the new reality.


But it appears that the study respondents are slower to implement data-driven practices: roughly half agreed that they trust their gut to guide decisions on where to invest their marketing budgets. And only about half agreed that that they rely more on data and analytics to guide their creative decisions.

 

The results are reminiscent of a study released in early 2012, which found roughly two-thirds of senior marketers claiming to establish their marketing budgets in part on historical spending, and another 28% on gut instincts.

 

Still, there is a growing awareness of the need to use data in decision-making. According to the Adobe survey, which was conducted by ResearchNow, 39% of respondents used consumer data and behavior more last year to shape their marketing strategies. A larger share – 45% – hope to rely more on these data in the coming year. What’s more, 76% of marketers agreed that they need to be more data-focused to succeed.


Via Russ Merz, Ph.D.
Maryse Rebillot's insight:

Not surprised at all. A scientific study made 10 years ago proved that human being make their most important decision from their emotion, and not from their rational reason. We use rational things to justify our gut decisions/feelings.... Easy. although not that much scientific. Sorry.

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Russ Merz, Ph.D.'s curator insight, March 27, 2014 10:50 PM

Time for Tums! Should we be surprised that marketing budget decisions are still made on "gut instinct"? Is this because data based methods have not been compelling enough, or because "gut-based" methods are not held sufficiently accountable? Unfortunately, the answers to these questions are not illuminated in the report. None-the-less there are some encouraging signs in the report that change toward a more fact and data based approach is forthcoming.

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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | BizDev | Scoop.it

How to use the Periodic Table of Content Marketing

If you click the image a large screenshot should appear. I hope it is all reasonably self-explanatory. There are eight areas that I have focused on, as follows:

Strategy

The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. If you don’t have one and need some outside guidance then we can help. We also have a very useful best practice guide on content strategy.

Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice! Right now, I’m writing a blog post to support a visualisation. Maybe I’ll produce a video or slideshow too.

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.

Platform

These are content distribution platforms. You might own some of these (e.g. #59, your website). Others are social sites (your own, your network, third parties). All of these help spread the word about your content. 

Metrics

These help you to measure the performance of your content. For the purposes of brevity, I have largely grouped these metrics together (e.g. ‘acquisition metrics’). 

Goals

All content should support your primary business goals, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Laser-guided content will tick a few of these boxes.  

Sharing Triggers

This is largely inspired by Unruly Media’s triggers for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something. 

Checklist

I will probably edit this post at least 10 times after publishing it, and no doubt the periodic table will need a tweak here or there. Errors need to be fixed, and all content should be properly optimised (for search, for social, and to support your business goals). Be diligent!

 


Via Russ Merz, Ph.D.
Maryse Rebillot's insight:

Interesting tool. I guess you can link this tool with more detailed performance trackers (like Tweriod for Twitter).

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Russ Merz, Ph.D.'s curator insight, March 20, 2014 9:34 AM

This #infographic categorize and organizes #contentmarketing activities into 8 sets of elements. Basically this is a taxonomy. Is it useful for practitioners? You be the judge.

Rescooped by Maryse Rebillot from Business in a Social Media World
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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | BizDev | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith, John van den Brink, Cendrine Marrouat - SocialMediaSlant.com
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Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

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How To Create An Inbound Marketing Strategy

How To Create An Inbound Marketing Strategy | BizDev | Scoop.it
How do you create an inbound marketing strategy that grows traffic, improves your conversion rate, and makes sales?
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5 keyword research tools to dramatically increase your website traffic

5 keyword research tools to dramatically increase your website traffic | BizDev | Scoop.it

Via Carlos Bisbal
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Carlos Bisbal's curator insight, March 11, 2014 1:57 PM

5 Herramientas de Investigación de palabras clave para aumentar el tráfico de tu web


En este artículo se evaluan 5 herramientas de investigación de palabras clave que te ayudarán a identificar las palabras clave que son mas populares y que, con un poco de trabajo, podrían dirigir tráfico hacia tu sitio web.