What types of people are most likely to share content online? And why are they sharing it?
The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.
Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."
The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.
The reasons people share online content are various, but the main reason is "value and entertainment."
No words are more important in your content marketing than your headlines. No matter how wonderful the online content, if the headline isn't right, it's not going to attract the readership it deserves.
To help you write better headlines, here are three lessons I’ve learned throughout my career, which has spanned both traditional marketing copy and editorial content creation.
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
* Create BHAGs NOW! * Videos and Pictures.
* Think TEAM! * Use Special SOCIAL Weapons. * Fail Miserably. * Give your Skills AWAY FREE.
Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".
Social Media Marketing Podcast 85, in this episode Bryan Kramer shares what it takes for marketers to connect on a human level online.
Maryse Rebillot's insight:
I particularly like the combination between reading and podcast. More comfortable ,because you learn at your pace. This is a great source of infomation. For instance, you discoverTweriod, a free tool that helps you to reach your audience when they're available, It increases your chance to be read. Cool!
Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.
80% of people appreciate learning about a company through custom content (source: Demand Metric)67% of the buyer’s journey is now done digitally (source: Sirius Decisions)60% of people are inspired to seek out a product after reading content about it (source: Demand Metrics)
The facts show content has a major influence on buying behavior. And, when done effectively, content marketing improves the journey.
How? Here are 7 ways content marketing improves the buyer journey.
Really cool stuff with relevant data and info. The critical point for me is to build content that has a real meaning to the readers. Here the motto "Less for More" applies: better providing less (volume) for more value... which is the most difficult bit to do.
Do you know that YouTube is the top 2 search engine in the world? Every day, 100 million people around the world watch an online video, and by 2017, videos will make up 74 percent of all internet traffic! Further, more than half of marketing professionals see the best results when they include that visual format in their content strategy.
Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.
I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high quality content. Content is king – there is no doubt behind that notion. So which tools should you use for devising new ideas?
In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit, we can view numerous tools that enhance content marketing strategies. In particular, we are provided with a report of tools that distribute, gather and visualize web content.
I invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic:
Tools To Help With Content Curation
Storify – appropriate for post-secondary educators, governments and companies specializing in media.Curata – for brands and enterprises when they need to generate leads.List.ly – suitable when your business or brand owns a blog.
Tools To Help Produce Content
Knowledge Vision – If you need to produce webinars, this tool is appropriate for videos and online presentations.Visual.ly – Provides different templates for drafting infographics.Prezi – Software that allows you to build presentations; provides you the chance to import from PowerPoint presentations.
Tools To Locate Writers
Contently – Appropriate for businesses that require writers for small and large projects; allows you to administer workflow.Skyword – Suitable for finding writers, editing their work and examining keywords.Zerys – Assign tasks to writers and have content automatically published.
Tools To Help Promote Content
Buffer – Offering 50+ apps, this is useful for companies on strict budgets.Gravity – Helpful for bringing awareness to a target audience; visually analyze the interest of customers.One Spot – Appropriate for B2Bs, this tool automatically changes content into advertising “spots.”
Click the image to view the full infographic, then bookmark it as a resource when you need new content marketing ideas.
Marketers are keenly aware of the power and growing influence of data, with three-quarters of respondents to a new Adobe survey [pdf] agreeing that capturing and applying data to inform and drive marketing activities is the new reality.
But it appears that the study respondents are slower to implement data-driven practices: roughly half agreed that they trust their gut to guide decisions on where to invest their marketing budgets. And only about half agreed that that they rely more on data and analytics to guide their creative decisions.
The results are reminiscent of a study released in early 2012, which found roughly two-thirds of senior marketers claiming to establish their marketing budgets in part on historical spending, and another 28% on gut instincts.
Still, there is a growing awareness of the need to use data in decision-making. According to the Adobe survey, which was conducted by ResearchNow, 39% of respondents used consumer data and behavior more last year to shape their marketing strategies. A larger share – 45% – hope to rely more on these data in the coming year. What’s more, 76% of marketers agreed that they need to be more data-focused to succeed.
Not surprised at all. A scientific study made 10 years ago proved that human being make their most important decision from their emotion, and not from their rational reason. We use rational things to justify our gut decisions/feelings.... Easy. although not that much scientific. Sorry.
How to use the Periodic Table of Content Marketing
If you click the image a large screenshot should appear. I hope it is all reasonably self-explanatory. There are eight areas that I have focused on, as follows:
The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. If you don’t have one and need some outside guidance then we can help. We also have a very useful best practice guide on content strategy.
Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice! Right now, I’m writing a blog post to support a visualisation. Maybe I’ll produce a video or slideshow too.
These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.
These are content distribution platforms. You might own some of these (e.g. #59, your website). Others are social sites (your own, your network, third parties). All of these help spread the word about your content.
These help you to measure the performance of your content. For the purposes of brevity, I have largely grouped these metrics together (e.g. ‘acquisition metrics’).
All content should support your primary business goals, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Laser-guided content will tick a few of these boxes.
This is largely inspired by Unruly Media’s triggers for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something.
I will probably edit this post at least 10 times after publishing it, and no doubt the periodic table will need a tweak here or there. Errors need to be fixed, and all content should be properly optimised (for search, for social, and to support your business goals). Be diligent!
Visual Marketing Over/Under or How I Use Scoop.it Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.