Facebook announced the revamp of its PAGE POST LINK ADS with the ability for the brand to customise images, the ability to select between right-hand side domain ads and the unpublished page post link ads in the news feed and many more to add.
Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is rarely used primarily for business purposes, while Google+ and Pinterest are still lagging in adoption rates overall.
As Facebook prepares to roll out video advertising on its social network, CEO Mark Zuckerberg is trying to make sure the ads don't annoy his 1.1 billion members. Advertisers, meanwhile, are concerned about the $2 million rate for a 15-second spot.