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Rescooped by Stefano Magliole from Marketing Strategy and Business!

100 Conversion Optimization Case Studies | KISSmetrics

100 Conversion Optimization Case Studies | KISSmetrics | Biz2020 |

Excerpted from article intro on KISSmetrics:
"If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!

1. Updated Design Increases Conversions 33%
2. Making Copy Action Oriented Causes 93% More People to Click
3. Clear Homepage Helps Weather Channel Increase Conversions 225%
4. Adding a Picture of a Person Increases Highrise Signups by 102.5%
5. Improved Value Proposition Causes 128% More Visitors to Register for Games
6. Making Call to Action More Prominent Increases Conversions 591%
7. Adding Reviews Boosts Conversions More Than 35%
8. Redesigning Pricing Page Brings 25% More Conversions
9. Changing Homepage Makes Visitors 2-3x More Likely to Buy
10. Adding Testimonials Increases Conversions 34%
11. Conversions Increase 2.20% When Website Flow is Redesigned
12. Changing Button Color to Red Increases Conversions 21%
13. Red Color on CTA Increases Conversions 2.5%
14. Protecting Purchases with Bonds Improves Conversions 10.4%
15. Security Seal Increases Conversions 7.6%
16. Adding Google Site Search Increases Conversions 11%
17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat
18. 21% Improvement in 30 Days with a Website Redesign
19. 400% Conversion Rate Improvement by Removing One Image
100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."

Each case study is analyzed with:
- Overview and Results Achieved;
- Key Findings;
- Source (external link).
Read original, long but very helpful article here:


Via Giuseppe Mauriello
Stefano Magliole's insight:

Alcuni case studies sulle web interfaces... come migliorare le conversioni (spesso attraverso CTA)

Sophie Merle's curator insight, July 11, 2013 4:46 AM

perfect check list.

Suneeta ITBP's comment, July 19, 2013 9:28 AM
Perfect list...thank you!!!
Elsie Whitelock's curator insight, July 26, 2013 2:27 PM

Great examples of better call to action and general layout improvements.

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Telecoms2020 - EY - Nederland

Stefano Magliole's insight:

Un video interattivo prodotto da Ernst&Young ci mostra quattro scenari possibili sui metodi di comunicazione nel 2020. Le mie risposte mi hanno  portato verso "Avanti a tutta forza", una piena integrazione tra vita reale e internet. E voi?

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6 Digital Metrics You Should Be Watching

6 Digital Metrics You Should Be Watching | Biz2020 |
There are other metrics you should watch -- not just for their absolute value or monthly change, but for the story tell about your brand at a deep level.
Stefano Magliole's insight:

Alcune metriche generalmente ignorate ma che dicono molto sulla comunicazione del brand

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7 Marketing Lessons from Eye-Tracking Studies #CRO

7 Marketing Lessons from Eye-Tracking Studies #CRO | Biz2020 |
Today we’re going to go over 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know.
Stefano Magliole's insight:

Tracciare lo #sguardo dell'utente per osservare su quali sezioni della pagina #web si sofferma maggiormente l'attenzione. Estremamente utile

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