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Inside Facebook's plan to include 15-second video ads in the news feed

Inside Facebook's plan to include 15-second video ads in the news feed | Biz2020 | Scoop.it
As Facebook prepares to roll out video advertising on its social network, CEO Mark Zuckerberg is trying to make sure the ads don't annoy his 1.1 billion members. Advertisers, meanwhile, are concerned about the $2 million rate for a 15-second spot.
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15 Phenomenal TED Talks You Need to Watch Today

15 Phenomenal TED Talks You Need to Watch Today | Biz2020 | Scoop.it
Get inspired with 15 of our favorite TED Talks. Bonus: You may even learn a thing or two.
Stefano Magliole's insight:

Sinek, Achor e Johnson li conosco a memoria. Per gli altri.... uno al giorno per le prossime due settimane

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Telecoms2020 - EY - Nederland

telecomscenarios2020
Stefano Magliole's insight:

Un video interattivo prodotto da Ernst&Young ci mostra quattro scenari possibili sui metodi di comunicazione nel 2020. Le mie risposte mi hanno  portato verso "Avanti a tutta forza", una piena integrazione tra vita reale e internet. E voi?

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B2B Gamification: How Autodesk used game mechanics for in-trial marketing

B2B Gamification: How Autodesk used game mechanics for in-trial marketing | Biz2020 | Scoop.it
For the in-trial marketers at Autodesk, gamification is not a toy. Because of gamification, Autodesk experienced a 40% increase in participation in a free...
Stefano Magliole's insight:

Un case study sulla gamification

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Free and Paid Ways to Promote Your Brand on YouTube

Free and Paid Ways to Promote Your Brand on YouTube | Biz2020 | Scoop.it
Social Media - Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.
Stefano Magliole's insight:

Panoramica delle possibilità offerte dalla pubblicità video attraverso Google

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