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Webinar - Qualitative and Quantitative eye tracking research

Webinar will introduce how eye tracking can be used as a method in qualitative and quantitative research. Topics: - General introduction to eye tracking meth...
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Un webinar a cui ho partecipato ieri sulle tecniche di eye-tracking come ricerca applicata al marketing, sia on che offline

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Why we’re relying more on digital IQ

Why we’re relying more on digital IQ | Biz2020 | Scoop.it
Stefano Magliole's insight:

Digital Intelligence is the ability to quickly convert masses of data into practical business solutions; It’s time to get up close and personal.

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Five Roles You Need on Your Big Data Team

Five Roles You Need on Your Big Data Team | Biz2020 | Scoop.it
Pulisci, esplora, organizza, studia, realizza... come i big data diventano risultati
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35 Cheatsheets & Infographics For Social Media Marketers

35 Cheatsheets & Infographics For Social Media Marketers | Biz2020 | Scoop.it
How many hours a day do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself?
Stefano Magliole's insight:

35 infografiche sul social media marketing

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25 Inspiring Quotes From Experts Shaping the Future of Marketing

Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison. Want to get more inspiration from these experts? Attend INBOUND 2013. Learn more
Stefano Magliole's insight:

25 citazioni marketing per mantenere ogni elemento nella giusta prospettiva

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Email Marketing & Social Media Integration

Email Marketing & Social Media Integration | Biz2020 | Scoop.it
Let’s look at three brands who are integrating email and social media in an innovative way.
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How to Ditch Marketing And Make Friends

How to Ditch Marketing And Make Friends | Biz2020 | Scoop.it
Newsroom hustle can amplify your brand.
Stefano Magliole's insight:

Il marketing dei Millenials gioca sulla velocità, sul contesto, sulla connessione. Le nuove regole del marketing.

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L'Italia crede nel web marketing - Il Sole 24 Ore

L'Italia crede nel web marketing - Il Sole 24 Ore | Biz2020 | Scoop.it
L'Italia crede nel web marketing Il Sole 24 Ore In Italia si investe nel web marketing, mercato dominato largamente dagli USA ma che offre possibilità di crescita ancora lontane dall'essere anche solo immaginate.
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7 Marketing Lessons from Eye-Tracking Studies #CRO

7 Marketing Lessons from Eye-Tracking Studies #CRO | Biz2020 | Scoop.it
Today we’re going to go over 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know.
Stefano Magliole's insight:

Tracciare lo #sguardo dell'utente per osservare su quali sezioni della pagina #web si sofferma maggiormente l'attenzione. Estremamente utile

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