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Why we’re relying more on digital IQ

Why we’re relying more on digital IQ | Biz2020 | Scoop.it
Stefano Magliole's insight:

Digital Intelligence is the ability to quickly convert masses of data into practical business solutions; It’s time to get up close and personal.

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Experience: The Blog: How Many Prospects Do You Lose Locking Your Content Behind a Form?

Experience: The Blog: How Many Prospects Do You Lose Locking Your Content Behind a Form? | Biz2020 | Scoop.it
Stefano Magliole's insight:

Perdere prospect per voler richiedere informazioni di contatto prima del download. Alcuni dati

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Slideshow: 6 Consumer Trends You Need to Pay Attention To

Slideshow: 6 Consumer Trends You Need to Pay Attention To | Biz2020 | Scoop.it
If you want to stay up on the main media trends shaping the media environment, I'd highly recommend checking out this slideshow my colleague, Eric Hazan, developed:There are some great stats
Stefano Magliole's insight:

Alcune considerazioni sull'approccio tra advertising e consumer

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Your Metrics Are Bad and Why “Data Driven” Isn’t Enough

Your Metrics Are Bad and Why “Data Driven” Isn’t Enough | Biz2020 | Scoop.it
Being “data driven” is all the rage these days.

We all — businesses, government entities, sensor-equipped individuals — have more and more …
Stefano Magliole's insight:

having bad metrics is often worse than having no metrics at all

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Infographic of the Day: Seven Types of Social Media Fans & How to Engage With Them - SociallyStacked - Everything Social for Small Businesses and Agencies

Infographic of the Day: Seven Types of Social Media Fans & How to Engage With Them - SociallyStacked - Everything Social for Small Businesses and Agencies | Biz2020 | Scoop.it
Stefano Magliole's insight:

7 tipologie di utenti che seguono l'azienda sui social network: molto utile la categorizzazione ma anche le sfide che ogni tipologia porta con sé... 

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Building Dashboards Using Google Analytics and Google Apps Script

In this video, Nick Mihailovski of the Google Analytics team demos how to quickly build a dashboard using Google Sites, Google Spreadsheets, Google Apps Scri...
Stefano Magliole's insight:

La gestione a l'analisi dei dati sono un elemento fondamentale del business 2.0. E' la differenza tra scelte consapevoli o meno.

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