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Inside Facebook's plan to include 15-second video ads in the news feed

Inside Facebook's plan to include 15-second video ads in the news feed | Biz2020 | Scoop.it
As Facebook prepares to roll out video advertising on its social network, CEO Mark Zuckerberg is trying to make sure the ads don't annoy his 1.1 billion members. Advertisers, meanwhile, are concerned about the $2 million rate for a 15-second spot.
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Free and Paid Ways to Promote Your Brand on YouTube

Free and Paid Ways to Promote Your Brand on YouTube | Biz2020 | Scoop.it
Social Media - Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.
Stefano Magliole's insight:

Panoramica delle possibilità offerte dalla pubblicità video attraverso Google

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L'Italia crede nel web marketing - Il Sole 24 Ore

L'Italia crede nel web marketing - Il Sole 24 Ore | Biz2020 | Scoop.it
L'Italia crede nel web marketing Il Sole 24 Ore In Italia si investe nel web marketing, mercato dominato largamente dagli USA ma che offre possibilità di crescita ancora lontane dall'essere anche solo immaginate.
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Slideshow: 6 Consumer Trends You Need to Pay Attention To

Slideshow: 6 Consumer Trends You Need to Pay Attention To | Biz2020 | Scoop.it
If you want to stay up on the main media trends shaping the media environment, I'd highly recommend checking out this slideshow my colleague, Eric Hazan, developed:There are some great stats
Stefano Magliole's insight:

Alcune considerazioni sull'approccio tra advertising e consumer

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