"Biz Mobile Marketing"
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"Biz Mobile Marketing"
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Mobile’s mountain of measurement - Mobile Commerce Daily - Columns

Mobile’s mountain of measurement - Mobile Commerce Daily - Columns | "Biz Mobile Marketing" | Scoop.it

"We have heard a lot about cross-platform measurement. The Interactive Advertising Bureau recently stated the two most important pillars for digital measurement as part of the 3MS initiative are: 1) shifting from a served impression standard to a new standard of viewable impressions, and 2) introducing an online GRP metric to determine reach and frequency based on viewable impressions." By Mark Hughes Mobile Commerce Daily Columnist

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Why Your Business Should Be on Instagram

Why Your Business Should Be on Instagram | "Biz Mobile Marketing" | Scoop.it
More evidence than ever points to the fact that imagery rules social media.
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50 Best iPhone Apps 2012

50 Best iPhone Apps 2012 | "Biz Mobile Marketing" | Scoop.it
Whether you're looking to load up a new iPhone or simply expand your collection, here's our 2012 list of download-deserving apps.

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How Smartphones Tracking Can Help in Increasing Business Productivity?

How Smartphones Tracking Can Help in Increasing Business Productivity? | "Biz Mobile Marketing" | Scoop.it

If this sounds interesting to you, then consider using a mobile tracking and monitoring app such as Cell Phone Spy, FlexiSpy, and Spyera from MTMB. (How Smartphones Tracking Can Help in Increasing Business Productivity?


Via Miguel Rodriguez
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7 Tips for Creating the Right Mobile Experience for Your Website

7 Tips for Creating the Right Mobile Experience for Your Website | "Biz Mobile Marketing" | Scoop.it
Nearly half your audience expects a mobile-friendly website. Check out these tips for creating the right mobile experience for these users.

 

You must Keep it simple

Your mobile website home page should only display the most relevant information. (With a well-defined navigation structure, you’ll be able to add more details later.)


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You Can't Measure What It Is You Do Not Value Brian Solis

You Can't Measure What It Is You Do Not Value Brian Solis | "Biz Mobile Marketing" | Scoop.it

What is the ROI of Social Media? - "The path to measurement starts with a clear picture of the destination and what it takes to get from here to there. Businesses that learn to measure effect and outcomes will discover engagement strategies mature naturally simply because they’re designed to deliver against customer expectations while driving meaningful and measurable experiences."


Via Steven L. Johnson, Anise Smith, digistar, Josette Williams
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Rescooped by Josette Williams from Curation, Social Business and Beyond
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Success in a Connected World - Relationships, Visibility & Execution

Success in a Connected World - Relationships, Visibility & Execution | "Biz Mobile Marketing" | Scoop.it

This infographic and piece is from Ross Dawson and what you'll find is a great framework for you to structure your business in a connected world.

 

Excerpt:

 

"For different people or organizations, there will be different priorities across the six elements of success in a connected world. However the real power comes when they are managed in combination to both generate and exploit opportunities.

 

The services referenced in the diagram are examples only, and there are many others in each category"

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full infographic and summary here [http://bit.ly/TvkIn8]


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Google and Other Key Players Band Together to Form Mobile Payment Committee

Google and Other Key Players Band Together to Form Mobile Payment Committee | "Biz Mobile Marketing" | Scoop.it
The mobile payment revolution is just around the corner, with companies like Google and Apple both getting behind the technology. While the revolution is coming closer, it will need guidance and direction if it’s going to truly take off.
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Top do’s and don’ts of SMS - Mobile Marketer - Messaging

Top do’s and don’ts of SMS - Mobile Marketer - Messaging | "Biz Mobile Marketing" | Scoop.it
SMS is arguably the best medium marketers can use to reach a vast audience. However, companies need to define a clear call-to-action and offer relevant content in order to drive user engagement and opt-ins.
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You Can't Measure What It Is You Do Not Value Brian Solis

You Can't Measure What It Is You Do Not Value Brian Solis | "Biz Mobile Marketing" | Scoop.it

What is the ROI of Social Media? - "The path to measurement starts with a clear picture of the destination and what it takes to get from here to there. Businesses that learn to measure effect and outcomes will discover engagement strategies mature naturally simply because they’re designed to deliver against customer expectations while driving meaningful and measurable experiences."


Via Steven L. Johnson, Anise Smith, digistar
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Rescooped by Josette Williams from Mobile Marketing | News Updates
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Mobile Marketing: Understanding How People Use Smartphones

Mobile Marketing: Understanding How People Use Smartphones | "Biz Mobile Marketing" | Scoop.it
We all know that people use smartphones. But to create an effective mobile marketing strategy, you need to better understand how they're using their devices.

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Rescooped by Josette Williams from MobilePhotography
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Are you coming to London for the Olympics?

Are you coming to London for the Olympics? | "Biz Mobile Marketing" | Scoop.it
Are you coming to London for the Olympics?
.
Instagramers London aka @IgersLondon would like to know if you are traveling to London to visit the Olympics in July and August?

Via Nakeva Corothers
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Why Your Small Business Needs To Get Mobile | Social Media Today

We've all witnessed the phenomenon. People sitting at Starbucks with their laptops working.

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Top 5 Mobile Commerce Trends - Mobile Commerce Daily - Marketing

Top 5 Mobile Commerce Trends - Mobile Commerce Daily - Marketing | "Biz Mobile Marketing" | Scoop.it

“The best marketers are using the mobile phone to acquire, retain and increase share of wallet from their customers. As with mobile banking, simply replicating the online experience isn’t enough, and marketers who mimic online will see lower rates of adoption and success.” Rimma Kats shares why.

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Mobile Commerce - Smartphone owners rely heavily on mobile search to find local merchants - Internet Retailer

Mobile Commerce - Smartphone owners rely heavily on mobile search to find local merchants - Internet Retailer | "Biz Mobile Marketing" | Scoop.it
Internet Retailer - Technology/Mobile Commerce - Smartphone owners rely heavily on mobile search to find local merchants...
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Overcoming hurdles in mobile advertising - Mobile Marketer - Advertising

Overcoming hurdles in mobile advertising - Mobile Marketer - Advertising | "Biz Mobile Marketing" | Scoop.it
Nowadays marketers are betting big money on mobile advertising to not only promote new campaigns, but drive consumer engagement. However, companies still face many obstacles such as device fragmentation and poor execution.
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Getting Started with Responsive Web Design - regardless of biz size!

Getting Started with Responsive Web Design - regardless of biz size! | "Biz Mobile Marketing" | Scoop.it

Forget that it's future proofing your brand, the reason to look at a fluid responsive design approach will save you time, money and headache down the road.  Focus on your customer and their habits, not yours!

 

Tonia

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Rescooped by Josette Williams from Mobile Marketing | News Updates
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Study Suggests Search Engines Not As Popular On Mobile Devices

Study Suggests Search Engines Not As Popular On Mobile Devices | "Biz Mobile Marketing" | Scoop.it
Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online.

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Rescooped by Josette Williams from "Biz Mobile Marketing"
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10 Reasons Why You Need a Mobile Site [Infographic]

10 Reasons Why You Need a Mobile Site [Infographic] | "Biz Mobile Marketing" | Scoop.it
Mobile - With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford ...

Via Miguel Rodriguez, Josette Williams
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Rescooped by Josette Williams from Mobile Marketing | News Updates
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Study Suggests Search Engines Not As Popular On Mobile Devices

Study Suggests Search Engines Not As Popular On Mobile Devices | "Biz Mobile Marketing" | Scoop.it
Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online.

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Mobile marketing investment 'essential' says expert - Chartered Management Institute

Mobile marketing investment 'essential' says expert - Chartered Management Institute | "Biz Mobile Marketing" | Scoop.it
HostwayMobile marketing investment 'essential' says expertChartered Management InstituteThose in management development in certain sectors may have thought about how the mobile internet might affect their business.
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Confirmed: LinkedIn Rolling Out ‘Simpler’ Homepage To All Users In Coming Weeks | TechCrunch

Confirmed: LinkedIn Rolling Out ‘Simpler’ Homepage To All Users In Coming Weeks | TechCrunch | "Biz Mobile Marketing" | Scoop.it
Just a little update on our report from last week about LinkedIn and what appeared to be new test pages for its website: the company today has confirmed the changes and says that it will be rolling them out to all its 160 million-plus users in the...
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Rescooped by Josette Williams from MobileLand
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10 Reasons Why You Need a Mobile Site [Infographic]

10 Reasons Why You Need a Mobile Site [Infographic] | "Biz Mobile Marketing" | Scoop.it
Mobile - With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford ...

Via Miguel Rodriguez
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Rescooped by Josette Williams from Mobile Marketing | News Updates
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | "Biz Mobile Marketing" | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/


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Next Issue brings 39 all-you-can-read magazines to iPad

Next Issue brings 39 all-you-can-read magazines to iPad | "Biz Mobile Marketing" | Scoop.it
Digital magazine joint venture Next Issue Media is finally available for the iPad, three months after it launched for Android . With the app, users can read popular magazines like People, Vogue, the New Yorker and Real Simple for a flat monthly fee.
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