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Mobile marketing for your business meets your lifestyle.
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Apple Honors Steve Jobs One Year After Passing | Mobile Marketing Watch

Apple Honors Steve Jobs One Year After Passing | Mobile Marketing Watch | "Biz Mobile Marketing" | Scoop.it
On Friday, Apple reminded the world that one full year has passed since Apple co-founder and tech giant Steve Jobs passed away following a lengthy battle with...
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Transitional marketing and the connected screen - Columns - Mobile Commerce Daily

Transitional marketing and the connected screen - Columns - Mobile Commerce Daily | "Biz Mobile Marketing" | Scoop.it

"It is important to remember that experience is not a product of technology – it is a product of emotion. From positive emotions come connections, and from connections come relationships. And isn’t building relationships with consumers the end goal anyway?" Scott Forshay

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How to Use Mobile Devices to Solve Global Problems

How to Use Mobile Devices to Solve Global Problems | "Biz Mobile Marketing" | Scoop.it

In 1999, half of the world had either never used a phone or had to travel more than two hours to reach the nearest one. Years later, mobile devices are being used in extremely innovative ways to connect and empower people around the world.


Via Spaceweaver, Level343
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Nearly 70% of Blacks Used Mobile for Shopping Research | ClickZ

Nearly 70% of Blacks Used Mobile for Shopping Research | ClickZ | "Biz Mobile Marketing" | Scoop.it
A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer.
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5 mobile rich media tips for retailers - Mobile Marketer - Columns

5 mobile rich media tips for retailers - Mobile Marketer - Columns | "Biz Mobile Marketing" | Scoop.it
By Elena PerezFrom multimedia capabilities such as video to touch-based interactions including tap, swipe and drag, mobile provides a fresh palette with which to capture and keep your audience’s attention.
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e-Publishers Raking in Millions from iOS Newsstand | Mobile Marketing Watch

e-Publishers Raking in Millions from iOS Newsstand | Mobile Marketing Watch | "Biz Mobile Marketing" | Scoop.it
Electronic content producers are generating big bucks from their publishing efforts in the digital age. This week it was revealed that Future - a U.K.
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EBay reaches 100M app downloads, listings - Mobile Commerce Daily - Applications

EBay reaches 100M app downloads, listings - Mobile Commerce Daily - Applications | "Biz Mobile Marketing" | Scoop.it
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Mobile Friendly Websites – How to Optimise Your Website for Mobile

Mobile Friendly Websites – How to Optimise Your Website for Mobile | "Biz Mobile Marketing" | Scoop.it
Today, web content is increasingly being accessed via hand held devices.

 

Smartphone penetration reached 45% in the UK

 

Tablet usage increased as a percentage of total population to 10% in the UK

 

The average user spends 24mins 49 seconds a day surfing the internet from mobile

 


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The Perfect LinkedIn Status Update [INFOGRAPHIC]

The Perfect LinkedIn Status Update [INFOGRAPHIC] | "Biz Mobile Marketing" | Scoop.it
Posting the perfect LinkedIn status update on your brand or company page is extremely difficult to get right.

Via Louis Foussard
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The 20 Things Users Want Most From Your Mobile Site [New Google Data]

The 20 Things Users Want Most From Your Mobile Site [New Google Data] | "Biz Mobile Marketing" | Scoop.it
Learn what your audience really wants from your mobile website.
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Mobile can be the 'personalization lens' for offline stores

Mobile can be the 'personalization lens' for offline stores | "Biz Mobile Marketing" | Scoop.it
Smartphones have a unique potential not just to support online shopping but also to enhance the physical store experience - but, to do so, they must think digitally and quickly, retailers tell GigaOM's Mobilize conference.
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13 Free iPhone Apps to Make Life Easier

13 Free iPhone Apps to Make Life Easier | "Biz Mobile Marketing" | Scoop.it
With hectic days and packed schedules, we could use all the help we can get. Your iPhone can help assist with everyday tasks.

Via Tonya Scholz
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Why mobile should be part of your holiday retail strategy - Mobile Commerce Daily - Columns

Why mobile should be part of your holiday retail strategy - Mobile Commerce Daily - Columns | "Biz Mobile Marketing" | Scoop.it

"By the end of this year, the number of smartphones on the planet could exceed the number of humans, and by 2016 there could be upwards of 10 billion smartphones – that is 1.4 mobile devices per capita – and it is not just wireless carriers who are cashing in."

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Here's What LinkedIn's Newly Redesigned Company Pages Look Like

Here's What LinkedIn's Newly Redesigned Company Pages Look Like | "Biz Mobile Marketing" | Scoop.it
Big, big photos!...
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comScore: Mobile marketing to Grow 38% in Five Years | Mobile Marketing Watch

comScore: Mobile marketing to Grow 38% in Five Years | Mobile Marketing Watch | "Biz Mobile Marketing" | Scoop.it
Mark Donovan, comScore SVP of mobile, tells Forbes that the latest findings of its Mobile Metrix 2.0 service indicate that mobile marketing is expected to grow...
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Rescooped by Josette Williams from Curation, Social Business and Beyond
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | "Biz Mobile Marketing" | Scoop.it

This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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Starbucks complements seasonal beverages with mobile - Mobile Marketer - Advertising

Starbucks complements seasonal beverages with mobile - Mobile Marketer - Advertising | "Biz Mobile Marketing" | Scoop.it
Beverage giant Starbucks is continuing to make a name for itself in the mobile space with a new campaign promoting its hot beverages.
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Editorial calendar 2013 for Mobile Marketer - Mobile Marketer - Editorial calendar

Editorial calendar 2013 for Mobile Marketer - Mobile Marketer - Editorial calendar | "Biz Mobile Marketing" | Scoop.it
Here's the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
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Is ‘Social Reading’ The Next Big Thing in Mobile? | Mobile Marketing Watch

Is ‘Social Reading’ The Next Big Thing in Mobile? | Mobile Marketing Watch | "Biz Mobile Marketing" | Scoop.it
If you're not yet familiar with the term or practice of social reading, get ready for a crash course.
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MediaPost Publications The Shifting Dynamics Of Shopping With Mobile 09/26/2012

MediaPost Publications The Shifting Dynamics Of Shopping With Mobile 09/26/2012 | "Biz Mobile Marketing" | Scoop.it
The Shifting Dynamics Of Shopping With Mobile - 09/26/2012...
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Rescooped by Josette Williams from Mobile & Technology
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Instagram Beats Twitter in Daily Mobile Users for the First Time, Data Says

Instagram Beats Twitter in Daily Mobile Users for the First Time, Data Says | "Biz Mobile Marketing" | Scoop.it
Facebook's mobile traffic and engagement is surging, especially thanks to Instagram. Now it's time to find a compelling way to monetize it.

Via Waseem Jabasini
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LinkedIn gets its own version of Facebook Likes: Endorsements

LinkedIn gets its own version of Facebook Likes: Endorsements | "Biz Mobile Marketing" | Scoop.it
LinkedIn today announced Endorsements, a new feature that allows you to recognize professionals for their expertise. Endorsements launches today in English across four countries: the ...

Via Louis Foussard
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Create Content that Effectively Crosses Cultural and Linguistic Borders

Create Content that Effectively Crosses Cultural and Linguistic Borders | "Biz Mobile Marketing" | Scoop.it
Communicating effectively across cultural and linguistic borders is a challenge. Here are tips on how to create content that won’t get lost in translation.
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Tablet demand continues to grow, opening up opportunities for vendors: report

Tablet demand continues to grow, opening up opportunities for vendors: report | "Biz Mobile Marketing" | Scoop.it
With demand for tablets expected to be particularly strong in the fourth quarter, International Data Corp. has raised its forecast for worldwide tablets shipments to 117.1 million units in 2012, up from its previous forecast of 107.4 million units.
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Glamour makes September issue more interactive, social via mobile integration - Mobile Commerce Daily - Software and technology

Glamour makes September issue more interactive, social via mobile integration - Mobile Commerce Daily - Software and technology | "Biz Mobile Marketing" | Scoop.it

"Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level." Rimma Kats

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