A vibrant storytelling culture means the difference between whether your organization has a living, breathing portfolio of different stories, from different perspectives, that share its impact—or just a single, somewhat stagnant story. It’s the difference between having one person in the organization dedicated to storytelling (whether that’s the CEO, development director, or head of communications) and everyone in the organization having compelling stories at their fingertips. And for many organizations, it’s the difference between investing in telling the organization’s story in a more compelling way—or not investing.
Presentations are one of the most underrated ways to project content and thought leadership about a particular topic.
Though longer in length, a presentation has the ability to deliver information in summaried, visual elements that give the reader a chance to learn about a topic quickly and with a takeaway. One such platform that allows for the sharing, downloading, and social engagement of presentations is Slideshare. The presentation company, acquired by professional networking company LinkedIn in May 2012 allows users to upload presentations in PowerPoint, PDF, Keynote, or OpenDocument.
A SlideShare presentation when created well can generate a tremendous amount of traffic. Check out these 4 tips for maximizing a SlideShare Presentation....
...But having more of a social media presence is always a good thing. Keep in mind that with some platforms (such as Facebook, Twitter, LinkedIn, and Tumblr) you can use free social media management tools like Buffer or Hootsuite that post to multiple social channels simultaneously, and that makes managing your social presence significantly easier.
Your go-to strategy here is test, evaluate, evolve. In a midsized business you’re working to be effective within budget. No worries. Start with two that seem the most active among your prospects and current clients. Test them out, and if one or both don’t gain traction, then evaluate which platform you should test out next. Rinse and repeat....
Ever get writer's block? Here's a free tool that'll help you kick it to the curb.
The tool won't just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts -- so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you're always featuring relevant, but interesting posts on your blog
.If you're one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you're the type who likes to be walked through using tools step by step, that's cool too. Just keep reading....
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How do you take a presentation from good to great?
Preparation, confidence, and the ability to relax, Ken Robinson told Business Insider in an interview at this week’s World Business Forum in New York. Eight years ago, Robinson gave a TED Talk on how schools stifle creativity. It has since been watched more than 28 million times, making it the most popular TED Talk ever.
We asked Robinson to share his top secrets for giving a compelling speech. Here’s what he said.
Our service offers all newspapers and magazines in the Netherlands on one website, and tries to reinvent the business model of journalism by making it incredibly easy to pay for separate articles. Users get €2,50 when they sign up and pay between €0,10 and €0,80 per article. When users click on an article, they automatically pay. And when they dislike what they read, they can instantly refund the article price.
Within Blendle, users can see what articles their friends or interesting curators (celebrities, journalists, politicians, radio DJ’s) have shared from the paid sections of today’s newspapers and magazines, and which articles are trending on the platform. The site also enables anyone to share articles from Holland’s best journalists on Facebook and Twitter. No more signing up with different paywalls for every newspaper....
In search of a better social media strategy? Listen up: these changes will change the way you share.
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....
The NextWomen Business Magazine From Corporate Career To Creative Entrepreneurialism The NextWomen Business Magazine A former creative director and innovation manager for Philips, Lorna has spent over 20 years combining interaction design and...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.