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BIZ BUZZ for Start-up, Small and Medium sized Food Businesses.
Commercialization & entrepreneurship for start-ups, small and medium sized food companies.
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Rescooped by Anna V. A. Resurreccion from Just Story It Biz Storytelling
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Back to the Future: How to Reinvent Your Brand Story - Forbes

Back to the Future: How to Reinvent Your Brand Story - Forbes | BIZ BUZZ for Start-up, Small and Medium sized Food Businesses. | Scoop.it
Is your company's story as exciting as Aveda's, Clif Bar's or Levi's? These 5 questions will help you craft an equally compelling story for your own business.

 

What a nice article by story colleague Michael Margolis on branding. 

 

What I like about the article is how imaginative and creative it is, along with the examples shared. As I was going through the questions Michael asks I started to think differently about how to brand a company. This is good!

 

I hope you get insights and several good ideas by reading the article.


Via Karen Dietz
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Rescooped by Anna V. A. Resurreccion from Just Story It Biz Storytelling
Scoop.it!

The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.


Via Karen Dietz
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Karen Dietz's comment, April 14, 2012 12:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Karen Dietz's comment, April 22, 2012 5:57 PM
Thank you for re-scooping this Elena!
Karen Dietz's comment, April 23, 2012 2:35 PM
Thank you for re-scooping this Heiko!