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The Right Way to Speak to Yourself

The Right Way to Speak to Yourself | Bite Size Business Insights | Scoop.it
We've all heard the notion that we're our own harshest critic. But shouldn't we treat ourselves with at least the same respect shown by a first grade teacher toward her students? Why don't we?

 

Possibly it's because we grow up in an academic setting that emphasizes critique over admiration. Perhaps it feels arrogant — unseemly even — to speak to ourselves with the effusive praise and positivity that Dorit spoke to her class. It might even feel dangerous to go easy on ourselves. If we did, maybe we wouldn't accomplish anything at all. Maybe we'd devolve into laziness...

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Is This the Future of Content Marketing? Transmedia Storytelling Emerges

Is This the Future of Content Marketing? Transmedia Storytelling Emerges | Bite Size Business Insights | Scoop.it
Content - As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
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Top 5 Reasons Web Marketing Now Relies On Content Strategy

Top 5 Reasons Web Marketing Now Relies On Content Strategy | Bite Size Business Insights | Scoop.it
The increasing importance of social shares and fresh content in search ranking are only part of why content is now the core of any marketing strategy.

 

While appearance is important, content is still king.

Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. Will it be a hit or miss? The result depends a lot on your web content strategy.

Here Are The Top 5 Reasons

1. The Advent of Social Media

Social media is crucial in getting your content in front of your intended audience. People now dictate what’s great. They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. They also forward emails, share their RSS feeds, participate in online forums and promote content through word-of-mouse-advertising among their peers. Maximize this opportunity to get their attention. Identify and focus on your niche and target market. Research where your target customers are most active, then respond and address them.

2. Google Algorithm Updates

Rather than obsessing over specific tactics, focus on writing high-quality, relevant content for your audience and building links through social sharing.

3. Information Era

As the amount of content online has exploded, quality has become more critical. To build traffic it’s vital to keep publishing unique, quality content. Make sure that you deliver what yours customers view as valuable.

4. Competition for Attention

Competition is not just about the best product, lowest price or biggest ad budget, but about who can provide prospective buyers with the most compelling and search-worthy content. If your website provides substance, you’ll establish a reputation as a trustworthy source of information.

5. Thirst for Updates

Regular content updates give visitors a reason to return to your site and search engines value fresh content. Create an editorial calendar that reasonably reflects your ability to produce new content. Break longer content into a series of shorter posts.


Excellent content requires hard work and carefully planned strategy. Creative content, aligned with your overall business goals, will attract readers and turn them into buyers.

 

By Celina Conner. http://bit.ly/PqthPv

Source. http://bit.ly/NMndgP


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The Road to Stellar Customer Experience Is Lined With Engaged Employees

The Road to Stellar Customer Experience Is Lined With Engaged Employees | Bite Size Business Insights | Scoop.it
Customer Relationships - Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
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The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | B2B Marketing Insider

The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | B2B Marketing Insider | Bite Size Business Insights | Scoop.it
The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
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Have You Heard? Word of Mouth Marketing and How Storytelling Sells

Have You Heard? Word of Mouth Marketing and How Storytelling Sells | Bite Size Business Insights | Scoop.it
Burning Man is a yearly festival that takes place in the Northern Nevada desert each August. Now in its 26th year, the event has grown considerably from its humble beginnings on Baker Beach and tod...
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How Marketers and Designers Can Work Together More Efficiently

How Marketers and Designers Can Work Together More Efficiently | Bite Size Business Insights | Scoop.it

Marketing folks and designers have the same goal: well-designed sites and well-executed campaigns that convert viewers into customers. But getting to that goal can be challenging.

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Sage’s ERP solution becomes a vital ingredient in Higgidy Pies growth | Virtual-Strategy Magazine

Sage’s ERP solution becomes a vital ingredient in Higgidy Pies growth | Virtual-Strategy Magazine | Bite Size Business Insights | Scoop.it

As food manufacturer Higgidy Pies shows exponential growth in the past three years, it turns to Sage ERP software in the UK to assist with the running of key company functionalities.

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For Those Who Want to Lead, Read

For Those Who Want to Lead, Read | Bite Size Business Insights | Scoop.it
Whether it's Wikipedia, Michael Lewis, or Aristotle, reading brings a host of benefits to the workplace.
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The Coolest Thing on Earth: Looking Around Mars on Your Phone

The Coolest Thing on Earth: Looking Around Mars on Your Phone | Bite Size Business Insights | Scoop.it
Mars is a planet, full of real places. This profound panorama for your phone makes that real.
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What Sets Quality Leaders in Manufacturing Apart

What Sets Quality Leaders in Manufacturing Apart | Bite Size Business Insights | Scoop.it
A wide-ranging study of best practices in quality management highlights the importance of human and cultural factors and shows how manufacturers can improve their performance.
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Sage Leaders Have Vision for the Future | AccountingWEB

Sage Leaders Have Vision for the Future | AccountingWEB | Bite Size Business Insights | Scoop.it
At the annual Sage Summit customer and partner conference, Sage North America CEO Pascal Houillon and CTO Himanshu Palsule unveiled details of the company's strategy to help small and midsized businesses take advantage of mobile devices and the...
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Marketing: Are You Taking Full Advantage of Your Sales Team's Knowledge? - Business 2 Community

Business 2 CommunityMarketing: Are You Taking Full Advantage of Your Sales Team's Knowledge?
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9 of the Most Shocking Guerrilla Marketing Campaigns of All Time

9 of the Most Shocking Guerrilla Marketing Campaigns of All Time | Bite Size Business Insights | Scoop.it
Executing a remarkable guerrilla marketing campaign takes a lot of things. Interruption. Surprise. Inception-like thought control abilities.

 

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Zen and the Art of Conference Presenting

Zen and the Art of Conference Presenting | Bite Size Business Insights | Scoop.it
Content - At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less ...
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How To Create An Idea Dashboard To Track Your Favorite Content Ideas

How To Create An Idea Dashboard To Track Your Favorite Content Ideas | Bite Size Business Insights | Scoop.it
Content marketing productivity takes more than creating great content. Here's how to track your favorite content ideas on an idea dashboard.

Content productivity or Curating Content involves tracking and applying the good ideas you find in the blog posts you read each week.

These contain a staggering amount of information and good ideas.

A lot of information to absorb and catalog for future reference.

 

When you add ideas you find across the web, social communities and other media, your information management tasks can quickly become overwhelming.

Roger Parker has come up with this solution to track the consuming tsunami of valuable ideas, strategies, and tips.

An easy way to increase comprehension of individual posts plus a way to quickly and easily relocate important posts in the future.

 

Roger C. Parker's idea dashboard helps  you monitor ideas worthy of further study and should satisfy the following criteria:

Relevance:  Your idea dashboard doesn’t need to list every blog post, just those you’re most likely to want to revisit. Brevity:  Enough information to summarize the post and its key ideas, providing a reason for you to click the link back to the original post. Ease of use:  Easy to update. Ideally, you should be able to add references to new posts in under 10 minutes. It includes a visual component. Must be “scannable;” i.e., able to select relevant posts at a glance. Search-ability: easily search, or filter, your dashboard to locate the information you’re looking for as quickly as possible. Flexibility:  Must be easy to rearrange your dashboard to reflect your changing interests or priorities.

 

With these criteria in mind, there are three steps involved in setting up and maintaining your idea dashboard.

Step 1: Choose your key categories

Selectivity is the key to success: Selectivity involves self-curation — identifying topics that are most relevant to you.

Step 2: Choose the right format - Your two primary options are spreadsheets (like Excel, or Google Docs) and mind maps.

Step 3: Update daily - Part of your daily ritual. Consistency is extremely important

 

By Roger C. Parker. http://bit.ly/NJmM83

Source. http://bit.ly/R21UIr



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How to Tap Into The Marketing Power of the Visual Web - Infographic | Jeffbullas's Blog

How to Tap Into The Marketing Power of the Visual Web - Infographic | Jeffbullas's Blog | Bite Size Business Insights | Scoop.it
Search volumes on the visual media of Infographics over the last 2 years reveal an increase of 800%.
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Top 5 mobile commerce trends - Mobile Commerce Daily - Marketing

Top 5 mobile commerce trends - Mobile Commerce Daily - Marketing | Bite Size Business Insights | Scoop.it
Top 5 mobile commerce trends - Mobile Commerce Daily - Marketing http://t.co/qqFEgHQG | Lots of #MobilePayments chatter...
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Co-locating Reverse and Forward Logistics Unlocks Value of Returns - Inbound Logistics

Co-locating Reverse and Forward Logistics Unlocks Value of Returns - Inbound Logistics | Bite Size Business Insights | Scoop.it
Co-locating reverse and forward logistics functions for consumer electronics instead of using a centralized returns model reduces transportation miles, touches, and facility overhead while increasing turn times.

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Eight Ways to Find and Nurture High-Value Affiliates

Eight Ways to Find and Nurture High-Value Affiliates | Bite Size Business Insights | Scoop.it
Sales - Thanks, in part, to its pay-for-performance model, affiliate marketing is one of the fastest-growing segments of online commerce. But low-quality affiliates can end up costing, rather than making, money.
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Content Marketing Hall of Shame

The inaugural class of the content marketing hall of shame -- inducted by seven marketing leaders -- and presented by Feldman Creative.

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To Get Ahead, Do 21 Things That Others Don’t | Time Management Ninja

To Get Ahead, Do 21 Things That Others Don’t | Time Management Ninja | Bite Size Business Insights | Scoop.it

If you want to get ahead, there is not a shortcut or secret.

 

However, one place to start is to do the things that successful people do. The things that other people don’t or won’t do.

 

Here are “21 Things That Others Don’t Do…”

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Seven Innovation Lessons From The First Man On The Moon

Seven Innovation Lessons From The First Man On The Moon | Bite Size Business Insights | Scoop.it

“I think we’re going to the moon because it’s in the nature of human beings to face challenges. It’s by the nature of his deep inner soul. We’re required to do these things just as salmon swim upstream”. [Neil Armstrong].

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Four Marketing Tips From a Canadian Convent

Four Marketing Tips From a Canadian Convent | Bite Size Business Insights | Scoop.it
Social Media - Four Marketing Tips From a Canadian Convent...
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The Importance of Change Management in the Supply Chain ...

The Importance of Change Management in the Supply Chain ... | Bite Size Business Insights | Scoop.it
Today's rapidly changing market demands elasticity and flexibility from people, processes and technology. In the current economy, change is the only ...
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