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How 'Project Runway' Uses Social Media to #MakeItWork

How 'Project Runway' Uses Social Media to #MakeItWork | Bite Size Business Insights | Scoop.it
The network selected a variety of major and niche social media platforms to engage with fans.
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The Turnaround that Kept Spider-Man on Broadway

The Turnaround that Kept Spider-Man on Broadway | Bite Size Business Insights | Scoop.it
How producers took their disaster of a show and made it Broadway's biggest hit.
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The Seven Elements of a Great Lead Gen Landing Page

What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be eye-catching, to grab attention in those first critical seconds. But we all know these basics, right?

 

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Business. Anywhere. Anytime. Made possible by Sage.

Being in business is rewarding but it can also be tricky to maintain a work / life balance. Don't be tethered to one place. Integrate your work time and personal time.

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11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing

11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing | Bite Size Business Insights | Scoop.it
Learn the multitude of ways you can use buyer personas to make your marketing more effective.
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Marketers and Content Consumption, Use, and Measurement

Marketers and Content Consumption, Use, and Measurement | Bite Size Business Insights | Scoop.it
Content - Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. ...
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The Logic Breathing Life into Oreo's New Branding

The Logic Breathing Life into Oreo's New Branding | Bite Size Business Insights | Scoop.it
Oreo recently stepped out with a new look. Several new looks, actually.
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Marketers Still Shying Away From Pinterest

Marketers Still Shying Away From Pinterest | Bite Size Business Insights | Scoop.it
Social Media - Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to ...
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Take Ownership of Your Actions by Taking Responsibility

Take Ownership of Your Actions by Taking Responsibility | Bite Size Business Insights | Scoop.it
Are you stalled in a project at work, waiting on someone else to take initiative to get things moving? Are you in a broken professional relationship — with a manager, coworker, or employee — hoping the other person assumes blame and fixes the issue?
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Merchants of all sizes integrating mobile payment solutions

Merchants of all sizes integrating mobile payment solutions | Bite Size Business Insights | Scoop.it

Mobile payments are well on the way to becoming mainstream in the American marketplace. As consumers leave cash at home and in the bank, credit and debit cards - as well as smartphones - are being used to complete purchases. ..

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Manufacturing And Regulations | The Diane Rehm Show from WAMU and NPR

Manufacturing And Regulations | The Diane Rehm Show from WAMU and NPR | Bite Size Business Insights | Scoop.it

One of the hottest issues in the presidential election is American manufacturing. Both President Barack Obama and his presumptive GOP rival Mitt Romney argue they are the candidate to bring manufacturing jobs back to the U.S. But some say challenges remain that could stifle manufacturing’s growth, including stiff federal regulations..

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Catch 22: Is the Skills Shortage... - Manufacturing Executive Community

Catch 22: Is the Skills Shortage... - Manufacturing Executive Community | Bite Size Business Insights | Scoop.it

The US federal government and organizations such as the ISA and the Manufacturing Institute have been pushing hard for manufacturers to embrace skills competency models and certification programs as a way to, among other things, guide new workers into skilled manufacturing positions...

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Virgin Airlines Will Give Its Most Frequent Flyer a Free Trip Into Space

Virgin Airlines Will Give Its Most Frequent Flyer a Free Trip Into Space | Bite Size Business Insights | Scoop.it
Forget about upgrading to first class, Virgin is offering frequent fliers the chance to upgrade to a flight into space.
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Morning Advantage: Handle Stress by Whispering Sweet Nothings to Yourself

Morning Advantage: Handle Stress by Whispering Sweet Nothings to Yourself | Bite Size Business Insights | Scoop.it

Why can some people use stress to reach extreme levels of performance, while the rest of us, when faced with a daunting task — say, public speaking — let our nerves get the best of us?

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How A 65-Year-Old Toothpick Brand Became A Surprising (And Profitable) Facebook Marketing Stunt - Forbes

How A 65-Year-Old Toothpick Brand Became A Surprising (And Profitable) Facebook Marketing Stunt - Forbes | Bite Size Business Insights | Scoop.it
A Facebook page is making headlines in Brazil, and its 19-year-old creator is making a career for himself.
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Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results | Bite Size Business Insights | Scoop.it
Email Marketing - It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing ...
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Inbound Marketing Explained in 6 Simple Analogies

Inbound Marketing Explained in 6 Simple Analogies | Bite Size Business Insights | Scoop.it
Read some awesome analogies to help describe inbound marketing in clearer terms.
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Nearly 2 in 5 Would Rather Clean a Toilet Than Think Up a New Password

Nearly 2 in 5 Would Rather Clean a Toilet Than Think Up a New Password | Bite Size Business Insights | Scoop.it
Web Sites - Americans are tired of managing their online identities: 38% say they'd rather tackle household chores such as folding laundry or scrubbing toilets than come up another new user name and ...
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Seven Ways Market Research Can Feed Into Business Activities

Seven Ways Market Research Can Feed Into Business Activities | Bite Size Business Insights | Scoop.it
Market Research - Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of ...
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Foreign Investment in U.S.... - Manufacturing Executive Community

Foreign Investment in U.S.... - Manufacturing Executive Community | Bite Size Business Insights | Scoop.it

Does the rumored revival in U.S. manufacturing represent an opportunity for foreign investors? Some seem to think so...

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6 Apps and Sites That Help You Decode the Election

6 Apps and Sites That Help You Decode the Election | Bite Size Business Insights | Scoop.it
Are those numbers accurate? Is the argument fudged? Who paid for that ad? These apps tell the real story.
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Learn More By Asking Fewer Questions

Learn More By Asking Fewer Questions | Bite Size Business Insights | Scoop.it

A Fortune 100 firm was persuaded to run an A/B experiment where a third of 10,000+ email recipients received a short form (less than 5 questions) survey and the remainder received a survey containing twenty-five questions. The results were unambiguous. Response rates for the fewer questions were over 11X better than for the full questionnaire. When one factored in the declining quality of "tail end" answers — people clearly just "box ticking" the final five or six answers to be done with it — less proved to be more. (An inadvertently truncated short form with only four questions enjoyed an even higher response rate.)

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5 Painless Tactics for Keeping Current in Public Relations and Social Media

5 Painless Tactics for Keeping Current in Public Relations and Social Media | Bite Size Business Insights | Scoop.it

Barbara Nixon was asked to share Fully Charged Social Media Strategies with a great group of public relations practitioners, professors and students. One thing they discussed was how to keep current in the ever-changing world of PR. Here’s a quick guide to five of her painless tactics.

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