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Leadership Lessons from Frozen

I never thought I'd find leadership tips in a princess movie. But there are many reasons why Frozen has brought in $1.2 billion so far.
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How to Develop a Mutually Beneficial Relationship With Sales

How to Develop a Mutually Beneficial Relationship With Sales | Bite Size Business Insights | Scoop.it
General Management - Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change ...
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The Best Leaders Are Humble Leaders

The Best Leaders Are Humble Leaders | Bite Size Business Insights | Scoop.it
New research suggests that altruism makes employees more innovative and engaged.
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The Most Important Life Lessons From Waiting Tables

The Most Important Life Lessons From Waiting Tables | Bite Size Business Insights | Scoop.it
An ideal interview question could be, “Have you ever had a job like waiting tables—and if so, how did it change you?” After all, such jobs are white-hot crucibles that can test a person's mettle and teach them skills that are essential for management and leadership.
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Four Ways to Make Sure Structure Unleashes Your Creativity

Four Ways to Make Sure Structure Unleashes Your Creativity | Bite Size Business Insights | Scoop.it
General Management - Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you ...
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The Membership Engagement Blog: The Two Secrets of Member Engagement From An Engaged Member

The Membership Engagement Blog: The Two Secrets of Member Engagement From An Engaged Member | Bite Size Business Insights | Scoop.it
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30 Incorrectly Used Words That Can Make You Look Bad

30 Incorrectly Used Words That Can Make You Look Bad | Bite Size Business Insights | Scoop.it
Easy to get wrong. And easy to get right.
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Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior

Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior | Bite Size Business Insights | Scoop.it
Sales - Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
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The Four Hardest Words You've Never Said

The Four Hardest Words You've Never Said | Bite Size Business Insights | Scoop.it
I had a sinking feeling when the radio interview was over. I’m always critical of my performance, but this time something didn’t feel right. Radio interviews are becoming common and I didn’t want t...
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13 Solutions to Your Most Common Landing Page Problems

13 Solutions to Your Most Common Landing Page Problems | Bite Size Business Insights | Scoop.it
Need help with your landing pages? Here are a few ideas to fix yours up.
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15 Questions That Gauge Leadership Ability

15 Questions That Gauge Leadership Ability | Bite Size Business Insights | Scoop.it
How can you anticipate and prevent derailment in your leadership-development pipeline? By asking questions that assess leadership potential outside the realm of individual performance.
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Digital Advertising Benchmarks: Performance Metrics by Format

Digital Advertising Benchmarks: Performance Metrics by Format | Bite Size Business Insights | Scoop.it
Advertising - Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.
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For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2

For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2 | Bite Size Business Insights | Scoop.it
Marketing Strategy - Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
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The Top 50 Social Brands In A Mobile World

The Top 50 Social Brands In A Mobile World | Bite Size Business Insights | Scoop.it
What impact is mobile having on the power of brands? In the pre-digital world, the brand imposed itself on us through TV advertising, outdoor billboards, radio and magazines. The common feature of all these is the degree to which they accessed our attention as of right. So now we suffer [...]
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How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams

How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams | Bite Size Business Insights | Scoop.it
Looking for a numerical way to effectively manage your leads? Here's an in depth look at a comprehensive process.
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8 Simple Ways to Get Great Media Exposure

If you've already delved into content marketing, you're part of the way there. Here's what to do next.
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5 Awful Email Marketing Tactics (That People Still Do)

5 Awful Email Marketing Tactics (That People Still Do) | Bite Size Business Insights | Scoop.it
Here are five email marketing tactics that marketers need to avoid.
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How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the Hedgehog

How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the Hedgehog | Bite Size Business Insights | Scoop.it
General Management - Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.
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LinkedIn's Penry Price: Attracting Advertisers With New Content, Mobile Strategies

LinkedIn's Penry Price: Attracting Advertisers With New Content, Mobile Strategies | Bite Size Business Insights | Scoop.it
Penry Price joined LinkedIn as VP of marketing solutions six months ago, after two years as president and board member at Dstillery, formerly Media6Degrees. Prior to that he oversaw ad sales at Google. At LinkedIn, he’s been charged with growing the social network’s ad business, creating new tools with which [...]
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How Smart Marketers Are Sabotaging Their Calls-to-Action

How Smart Marketers Are Sabotaging Their Calls-to-Action | Bite Size Business Insights | Scoop.it
Go beyond copy and color -- learn how to rethink your approach to calls-to-action with these common strategic mistakes that can cause serious lead gen dents.
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The 5 Things You Must Give Employees

The 5 Things You Must Give Employees | Bite Size Business Insights | Scoop.it
Odds are very high that many of your employees are disengaged, but you have the power to change that. Forget about awards and bonuses. Here are the five gifts that keep on giving.
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#SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!

#SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More! | Bite Size Business Insights | Scoop.it
Social Media - Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to Like anytime soon, possibly the worst social media gaffe to ...
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Five SEO Tips for Global Marketers

Five SEO Tips for Global Marketers | Bite Size Business Insights | Scoop.it
Search Engine Marketing - If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.
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How to Get More Leads by Optimizing Your Website Images

How to Get More Leads by Optimizing Your Website Images | Bite Size Business Insights | Scoop.it
Learn how to get more leads by optimizing your website images and making the file sizes smaller.
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Your Five-Point Mobile Marketing Checklist

Your Five-Point Mobile Marketing Checklist | Bite Size Business Insights | Scoop.it
Mobile - With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
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